Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Convince & Convert

DECEMBER 28, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. It’s happened to me, as my awesome assistant Jess Ostroff once accidentally yelled at a company from my Twitter account instead of her own. This is #3. – Jay).

Twitter 139

Twitter Training Ideal Customer Profiles Communities 139

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. Lindsay Listanski on Twitter: @LListanski. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter. Virtual Reality. Seems impossible, right? ” —@LListanski (highlight to tweet).

Training 113

Training Video Marketing Skype Effectiveness 113

Tomorrow People

JULY 24, 2012

Find our more on Twitter via #OlympicsBBQ. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), cordially invite you to our Summer Barbeque. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year.

Training 120

Training Press Paper Small Business Marketing 120

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

B2B Marketing Traction

APRIL 17, 2013

One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Marketing Planning b2b email marketing marketing social media twitter'

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars.

Training 100

Training Planning Work Management Marketing Management 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JUNE 22, 2016

Special guest Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily resolve customer issues. Jeff Lesser shared how Twitter recognized that consumers were actively using the platform for customer care.

Twitter 63

Twitter Marketing Management Training Social Media 63

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Free content will get you farther. Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Martech

AUGUST 29, 2023

followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Marketing Sherpa (@MarketingSherpa). Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. There are 3 types of Twitter miscues that cause corporate heartburn (or worse): Twit Happens #1 – Wrong Pipe. Twit Happens #2 – Tone Deaf.

Training 162

Training Ideal Customer Profiles Twitter Communities 162

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

AUGUST 11, 2021

There is definitely a lot of “selling” involved in social selling, and the sales team needs training on creating personal brands, using social listening technology, engagement, and measuring their success. Sales Training and Enablement. But the marketing department has an important role to play in most organizations.

Buyer Personas 174

Buyer Personas Paid Search Agency Social Media Training 174

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. Avoid Social Customer Care Burnout.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. For those unfamiliar, Jeb is the CEO of Sales Gravy, a sales training organization known by many as THE sales acceleration company. Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Check them out!

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. and has been named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

Martech

APRIL 3, 2023

Website: T he Content Wrangler LinkedIn: ScottAbel (19K followers) Twitter: @scottabel (19K followers) Michael Brenner Michael is CEO and founder of Marketing Insider Group. She’s chief content officer for Marketing Profs, the marketing training and education company with more than 600,000 subscribers. followers) A.

Content Marketing 114

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 114

Martech

OCTOBER 19, 2023

Well, 42% said they haven’t received any formal training on AI and its applications in marketing. FOOM Club Ranking launched an innovative aggregator designed for real-time tracking and measurement of Twitter/X’s bot influence. Why isn’t it helping? Jivox announced enhancements to IQ Blaze Analytics, Powered by Snowflake.

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120

Martech

JANUARY 26, 2023

They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A

Enterprise Management 114

Enterprise Management Work Management Marketing Management Conference 114

Zoominfo

FEBRUARY 22, 2021

Gary got his start by building one of the first ecommerce wine sites, WineLibrary, but has since made himself a household name by becoming a serial entrepreneur and early investor in companies like Twitter, Tumblr and Venmo. Though her book is a great introduction to her sales philosophy, it can’t hurt to follow her on Twitter as well.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Paul Gillin

AUGUST 20, 2013

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. The conversations on Twitter and LinkedIn will go on with or without them. Reluctant to share?

Social Media 50

Social Media Training Media Opinions 50

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Content Standard

NOVEMBER 14, 2016

Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. Instead of waiting in line at the airport to speak to a customer service agent, I might earn better, faster, and even more compassionate results via Twitter.

Paper 40

Paper Twitter Marketing & Strategy Marketing Strategy 40

Navigate the Channel

AUGUST 8, 2023

Most tradeshows now even offer their own mobile apps and encourage attendees to promote their events and connect with one another; take advantage of these opportunities and have an assigned social media team in place to manage the proper social media channels: Facebook, LinkedIn, Instagram, Twitter, others as necessary.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Buzz Marketing for Technology

JUNE 4, 2009

With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Tags: Twitter. If you have never seen this web page [link] - you should!

Twitter 100

Twitter Contacts Advertising Channels SMS 100

Martech

MARCH 18, 2024

I am trained with MarTech content. Social Media Analytics Tools: Social media platforms like Facebook, X (formerly Twitter), and Instagram offer built-in analytics, providing valuable data on audience demographics, engagement, and content performance. I am the first generative AI chatbot for marketing technology professionals.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Webbiquity

MARCH 26, 2019

Tech Dump refurbishes and recycles computers, printers, monitors, cell phones, and other electronics while providing job training and practical experience for adults facing barriers to employment. My background in accounting and finance trained me to mitigate risk, which is why sometimes I refer to myself as an accidental CEO.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Content Standard

FEBRUARY 9, 2017

But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. 93% of sales executives have not received any formal training on social selling ( source ). B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). Let’s get started.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Silos must go.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

ClickZ

MAY 25, 2023

This was the case for a project I worked on with a big fitness company for which we created a training app. Furthermore, AI can learn from the user’s feedback and adjust the program based on their experience, creating a more personalized and effective training regimen over time.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Oktopost

AUGUST 29, 2022

Focusing solely on social media for the last 10 years, she’s tackled nearly everything social encompasses from freelance to hi-tech, Twitter to TikTok, thought leadership to influencer marketing, and consultations to training.

B2B Thought Leadership 129

B2B Thought Leadership Ad Building B2B Marketing & Strategy 129

Martech

APRIL 29, 2022

Pre-built integrators for more than 30 channels, including Whatsapp, Facebook Messenger, Wechat, Slack, Twitter, MS Teams and Instagram. Agents are also available to enhance employee experience by automating HR processes like onboarding and training, and IT management services. Why we care. It will be interesting to see what Yellow.ai

Enterprise Management 94

Enterprise Management Work Management Verticals Marketing Management 94