B2B Marketing Traction

article thumbnail

You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

You got traffic, but did you get results? If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website. Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC).

Traffic 100
article thumbnail

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. Traffic on the website started creeeping up slowly. Social media dramatically increased traffic to the website. Then we did the social media implementation in phases.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. But there is more to measurement than the technical hits and traffic measurements. If your website does not have this free tracking program installed on it, I highly recommend that you add it.

article thumbnail

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.

article thumbnail

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

The article abstracts or snippets allow you to keep the email brief and drive traffic to your website (and clearly track what people read and how long they spend on your site), but if they don’t click through you may need to provide entire articles in the email.

B2B 100
article thumbnail

Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

Your outreach activities, online and offline, are the spokes that feed traffic to the hub. Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. Does your website attract quality traffic? Once visitors land on your site pages, are they engaged?

article thumbnail

Why Your Marketing Plan Needs A Content Strategy, Not Just SEO

B2B Marketing Traction

If the content is valuable and compelling, it will attract more traffic to your website and engage your followers and connections. Contact us today – we’ve created plans and then implemented them for several clients, resulting in increased website traffic, engagement and sales leads.

Planning 100