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The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Come prepared by doing your homework on the topic. Count me in that group.

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How to keep your marketing automation campaigns from ruining your week

Martech

Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Most systems can manage that. Here are two ways to manage this. Let’s say you have a very small collection of webpages on a narrow topic.

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5 Common Digital Marketing Mistakes

FMG Suite

Marketing is an ever-changing subject for advisors. Yet 69% of investors with less than half a million in assets under management said their advisor didn’t communicate with them enough. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging.

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5 Common Digital Marketing Mistakes

FMG Suite

Marketing is an ever-changing subject for advisors. Yet 69% of investors with less than half a million in assets under management said their advisor didn’t communicate with them enough. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging.

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5 Tips For Client Communication During Times Of Volatility

FMG Suite

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. Maybe you just need an outside firm to supplement what you’re already writing and sending out yourself. In fact, according to a recent McKinsey & Co.

Tips 52
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5 Tips For Client Communication During Times Of Volatility

FMG Suite

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. Maybe you just need an outside firm to supplement what you’re already writing and sending out yourself. In fact, according to a recent McKinsey & Co.

Tips 52
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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Other strategies are useful for managing and optimizing a large email list. Your webinar attendee has to be particularly interested in the subject to give out their email, show up at a specific time and attend a 1-hour webinar. You could extend your suggestion by referring to one of your blog posts that touches on a similar topic.