Simplify Your Marketing Tech Stack: A Comprehensive Guide
Full Circle Insights
APRIL 19, 2024
Your tech stack may have redundancies or just not suit your needs. Simplify your marketing tech stack and improve efficiency with this guide.
Full Circle Insights
APRIL 19, 2024
Your tech stack may have redundancies or just not suit your needs. Simplify your marketing tech stack and improve efficiency with this guide.
Full Circle Insights
APRIL 2, 2024
Creating a powerful, efficient marketing tech stack can be complicated so we created this cheat sheet to help you get started.
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Webbiquity
APRIL 14, 2020
One fascinating breakout is how the tech sector is being impacted differently than other B2B segments, outside of healthcare (healthcare-related businesses are facing their own, unique demand impacts in response to this pandemic). Tech was impacted far less. Non-tech marketers are more likely (63% vs. 56%) to expect budget declines.
Webbiquity
OCTOBER 5, 2021
The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). As reported here previously, Millennials are taking over tech buying. Today’s tech buyers are much more interested in hearing, seeing, and reading what your customers say about you than your marketing collateral.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.
Full Circle Insights
APRIL 15, 2024
Conducting a marketing tech stack audit helps identify inefficiencies, reduces cost, and improves performance.
Litmus
APRIL 18, 2024
That’s why the MVP of any email marketing team is an integrated marketing tech stack. and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). While we have our own favorite tools here at Litmus (we love you, Slack!),
Advertiser: ZoomInfo
Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Advertiser: ZoomInfo
Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS
Advertiser: ZoomInfo
To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Meanwhile, a large number of passive candidates—those who are currently employed and not seeking a new role—may be reluctant to look for something new.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle. Utilize fit, intent and engagement data to maximize your efforts.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.
Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike
Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. This world isn't as much a fantasy as it is the future.
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