Navigate the Channel

JANUARY 29, 2024

However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses.

Social Media 65

Social Media Media Demographics FAQ 65

Sprout Social

AUGUST 18, 2022

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

eCommerce 113

eCommerce Twitter Ideal Customer Profiles Broadcasting 113

Martech

APRIL 6, 2022

Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Here are Twitter’s rules: You must not have a history of repeatedly violating the Twitter User Agreement. Click on … (More) > Twitter for Professionals. It’s basically a super simplified version of Twitter Ads.

Twitter 112

Twitter Brand Identity Branding Ideal Customer Profiles 112

Industrial Marketer

NOVEMBER 2, 2021

Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. Read more » The post Twitter for B2B Marketing: Does It Measure up?

Twitter 98

Twitter B2B Marketing B2B Paid Search Agency 98

Sprout Social

NOVEMBER 7, 2022

They are witnessing the steep growth of the #CreatorEconomy, as well as the impact and influence creators have on their target audiences. Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences. Read the #CreatorTwitter Report.

Twitter 91

Twitter Brand Identity Branding Social Media 91

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Launch Marketing

JUNE 22, 2022

Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. Whether you are social media savvy or just starting, below are five ways to better reach your target audience on social media. Relevant and interesting content will keep your target audience engaged and coming back for more.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

Search Engine Journal

JULY 29, 2022

Want to know how information about a topic spreads on Twitter? Or, what else your target market talks about? The post Visualize Information On Twitter With Indiana University’s New Tools appeared first on Search Engine Journal. Try these tools from Indiana University.

Twitter 92

Twitter Tools Search Marketing Social Media 92

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 145

Twitter Dwell Lock-In Privacy 145

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Buffer

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships. Should you start a newsletter?

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Champion Communications

JULY 6, 2023

Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Hubspot

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Twitter 101

Twitter Planning Marketing & Strategy Social Media 101

ClickZ

FEBRUARY 9, 2023

The implementation of regulatory and technological changes has resulted in a series of systemic shocks, fundamentally altering the approaches to target, measure, and attribute advertising. The goal is to have a shared ID for the independent web for targeting and measuring in a post-cookie world.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Martech

MARCH 14, 2022

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. .

Purchase 98

Purchase Twitter Features Curation 98

Bannersnack

FEBRUARY 10, 2021

2 minutes read Today, February 10, 2021, Creatopy Founder and CEO Gabriel Ciordas appeared on the BBC to discuss the 2020 Q4 and Fiscal Year Twitter Results. With Trump’s recent removal from the platform, debates over freedom of speech, and a spotlight on Twitter’s slow growth, there is an interesting conversation to be held.

Twitter 98

Twitter Advertisements Advertising Spending 98

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 79

Landing Pages Twitter Optimization Template 79

Hubspot

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. Let's get into target audiences and how to identify yours. Employment.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. Your tweets should capture attention and provide value to your followers.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Scoop.it

OCTOBER 1, 2020

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. What are the Benefits of Content Curation on Twitter? How Can You Start Curating Content on Twitter?

Curation 98

Curation Twitter Content Eye-Tracking 98

KoMarketing Associates

SEPTEMBER 12, 2016

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. They’re Talking. They Fit Your Buyer Persona.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

Biznology

JUNE 24, 2016

I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Hijacked Hashtags.

Twitter 136

Twitter Work Management Aggregators Marketing Management 136

Sprout Social

FEBRUARY 17, 2020

A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. Why your Pinterest ad targeting matters. Pinterest ad targeting options.

Ads 124

Ads Top of Funnel Keywords Advertising Funnels 124

Martech

MAY 26, 2022

So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC.

Twitter 102

Twitter Advertisements Advertising Privacy 102

Martech

AUGUST 11, 2021

With the acquisition, Verint Cloud Platform will cover common messaging channels like Apple Business Chat, Facebook Messenger, Twitter, WhatsApp and others. Google updates policies on targeting minors . The post Google updates policies on targeting minors: Wednesday’s Daily Brief appeared first on MarTech. Why we care.

Google 115

Google Marketing Automation Services Work Management Marketing Management 115

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Convince & Convert

FEBRUARY 27, 2015

In an age where the numbers can be inflated, there is real value in receiving the endorsement from proven, trusted individuals that are speaking to your target audience. Targeting for Relevance vs. Revenue. At Insightpool , the algorithm analyzes over 65 different profile variables that can predict the effects of targeted outreach.

Social Media 159

Social Media Twitter Outreach Paid Search Agency 159

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Optinmonster

MAY 18, 2022

Geolocation targeting is an effective way to personalize your website content based on where a user is located. The more targeted offers and information you can show users, the more likely they’ll be to subscribe or purchase. Geolocation Targeting For Online Businesses and eCommerce. Geolocation Targeting for Local Businesses.

eCommerce 81

eCommerce Terms and Conditions Paid Search Agency User-Generated Content 81

Convince & Convert

JANUARY 28, 2015

It’s the targeting. There’s even an awesome Twitter account @BrandsSayingBae that chronicles corporations trying to get jiggy wit it on Twitter. There’s even an awesome Twitter account @BrandsSayingBae that chronicles corporations trying to get jiggy wit it on Twitter.

Twitter 129

Twitter Television marketing Demographics Social Media 129

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 79

Twitter Examples Brand Identity Branding 79

Heinz Marketing

JANUARY 15, 2022

They are simple, effective and will help you set the right targets and keep you on track throughout the year. 5 Reasons Business-to-Business Companies Should Not Ignore Twitter. Most people think of Twitter as a broadcast platform, but in reality, it’s the best listening platform there is.

Twitter 108

Twitter B2B Thought Leadership Ad Building B2B 108