DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. What is Google Tag Manager? GTM makes updating and maintaining your tracking codes simple by letting you handle all your website or app tags in one place.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. A copywriter must write in a simple yet sophisticated fashion to attract a wide audience. Write Unique and Long Blog Posts.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. How to write and format those comprehensive articles?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Heinz Marketing

MAY 7, 2023

I heard about Analyze My Writing from an expert on brand voice. Analyzing writing is helpful not only for your own brand voice, but for those of us who are writing for clients– to capture and emulate their brand voice, this is a helpful tool! See Tagged Text with Words in Blue Which Generally Signal Passive Voice.

Statistics 55

Statistics Comparison Tagging Privacy 55

Hubspot

JANUARY 24, 2020

Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we're talking about those bolded words that separate sections on blog posts. Header Tags and SEO.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

KoMarketing Associates

FEBRUARY 6, 2018

While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. Site architecture (SEO properties and best practices like tagging, URLs, etc.). Ongoing Client Communications. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. This differs from the more common approach of serving one container that holds all possible tags.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

BenchmarkONE

OCTOBER 20, 2020

One of these elements is meta tags. While meta tags have been around for a while, that doesn’t mean they aren’t effective when it comes to improving your search ranking. . Why You Should Use Meta Tags. The Page Rank algorithm no longer pays any attention to meta tags when assessing your page’s authority.

Tagging 60

Tagging SEO Marketing Budget SERP 60

ClearVoice

OCTOBER 4, 2020

A lot of it is routine, which includes daily or weekly writing exercises. Writing is no different. 4 writing exercises from famous authors that’ll help you hone your craft. In the 1930s, a young, aspiring writer Arnold Samuelson visited famed author Ernest Hemingway for some writing advice. Just start writing.

Copywriting 116

Copywriting Paper Class Storytelling 116

Brightedge

MAY 1, 2020

Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation , an uptick in traffic, and more. Check out these guidelines on how to write a blog post and drive these metrics. Also, consider writing about topics where your readers may need more information.

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Content Standard

SEPTEMBER 28, 2018

The same can hold true for writing SEO-optimized content. You’ve taken the time to write an informative and engaging piece. In writing SEO-optimized content, have you taken into account the cerebral budget of your readers? Header tags help break up the content and maintain the visitor’s interest.

SEO 90

SEO Allocation SERP Budget Programs 90

Conductor

FEBRUARY 22, 2022

When writing a description of professional achievements, keep these sentence structures in mind: [Active success verb] + [KPI improvement] due to [project/SEO initiative] [Active action verb] + [project/SEO initiative] + which resulted in [KPI or output improvement]. Content Writing. Optimization is the literal name of the game.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

KoMarketing Associates

DECEMBER 13, 2018

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Marketing 261

DECEMBER 1, 2019

This leaves crucial elements like your open graph and SEO meta tags as an afterthought and, at times, wholly forgotten. Access Your Template >> Open Graph and SEO Meta Tags. The Benefits of Open Graph and SEO Meta Tags. You want to make sure that all SEO meta tags are completed within the recommended character count.

Tagging 62

Tagging Template SEO Marketing Websites 62

seo.co

OCTOBER 6, 2021

First, I need to acknowledge an important distinction between content writing and copywriting. You’ll find this type of writing in advertisements frequently. Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Adobe Experience Cloud Blog

JUNE 2, 2017

As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. So, when Ann Handley titled her book, Everybody Writes , she was SPOT ON. Writing Can Be Learned. Reframe Your Writing Goals. Title tag (55 characters). And I was intrigued.

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

MARCH 11, 2020

You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Use the section and tag filters to narrow down to relevant results. Say you’re comparing two authors, Karin and Xavier, who both write about interior design. What’s working?

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

seo.co

FEBRUARY 22, 2021

If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research. What does it mean to write for SEO?

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Parse.ly

SEPTEMBER 17, 2019

The odd one out: tags. The one piece of metadata that sticks out from the rest is tags. At a high level, tags are terms that relate to a piece of content. The most common type is subject matter tags, which describe what the content is about. Most of the time you’ll have some tags laying around in your CMS.

Tagging 45

Tagging CMS Development Practices Best Practices 45

Salesforce Marketing Cloud

JULY 10, 2023

You’ll learn what a knowledge article is, why they’re important, what to include when you’re writing, and tips and tricks (like generative AI) to help you get started. Before writing a knowledge article There are a few steps you want to take ahead of writing your article — the first is figuring out which topic to write about.

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

Moz

JULY 23, 2019

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire.

Tagging 63

Tagging SEO Copyright Click Rate 63

Webbiquity

AUGUST 30, 2022

Again, you can use content tools from SEO software suites to help design the content for your new pages before you start writing. Or, you can take a manual approach by running a site scan using a tool like Screaming Frog , then sorting the output by meta title tag and for duplicate or extremely similar terms at the front end of those tags.

Keywords 347

Keywords Tactics SEO Tagging 347

Act-On

SEPTEMBER 24, 2023

Here are a few things to remember when it comes to page titles: Give each page a unique title tag. Simple SEO: Write meta descriptions that scream, ‘Click me!’ If you do a great job writing the page title, readers will likely skim your meta description and then, hopefully, click your link. Simple SEO: Use ALT tags.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Hubspot

MAY 25, 2018

Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags. Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information. Each tag tracks something different. What is Google Tag Manager?

Marketing Analytics Tools 77

Marketing Analytics Tools Tagging Work Management Google 77

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

ClearVoice

JUNE 11, 2020

So, what do you write about? Your superpower is inspiring consumers to see beyond price tags. When do writers write about services? How can writing about services enhance your content? Writing about services in this way enhances your content via perspective. Do this when writing about services.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Sprout Social

JANUARY 24, 2022

Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice. Mindful writing can increase inclusive language and decrease the possibility that you’re discouraging marginalized groups from applying.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. A website title, or title tag, is an HTML element that specifies the content of a web page. A search engine knows the title of a web page by finding a title tag in the code -- for instance, on "What Is Marketing? What is a website title?

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts. Set aside a certain number of hours each morning to write. Or right after lunch.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

ClearVoice

JUNE 13, 2022

But how exactly do you write a great (or even good) B2C blog post? What interesting topics are your competitors covering that you could write about in a unique way? At each stage in the customer journey, write out questions the customer might be asking or considerations they’re making. Promote your products or services.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

FMG Suite

APRIL 25, 2024

Write Your Copy For Your Audience Many social media users think the bulk of their message relies on their content. And the best way to frame your content is to understand how to write copy that’s directed toward your audience. But posts like “Read our latest blog” only leave the reader wondering, “What’s in it for me?”

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Leading Results Rambings

SEPTEMBER 22, 2013

A question I often get asked is how much, and what should I tag my blog posts and website pages with. Here’s what I am addressing the question with: Randy’s best practices for tagging. 9-12 tags. 2-5 words per tag. Keep the tags relevant. Some of your tags should be easy key-phrases you are looking to win.

Tagging 65

Tagging Inbound Marketing Hubspot Lead Scoring 65

Scoop.it

DECEMBER 11, 2018

Copywriting is the craft and sometimes art of writing words to achieve a specific purpose, usually to sell something. SEO copywriting is writing content for the specific purpose of better ranking the content, or the page that contains it, in search engine query results. Understanding the Correct Order. Before You Start.

Copywriting 94

Copywriting SEO Google Long Tail Marketing 94

Kaon

JUNE 23, 2015

How you write says a lot about who you are. No one who writes poorly in a sales email is going to get the meeting, never mind the sale. The reason has less to do with the specifics of writing than what it says about you as a professional, and even who you are as a person. People do not overlook bad writing.

Knowledge Base 100

Knowledge Base Impressions Tagging Email Marketing 100

Hubspot

JUNE 9, 2020

This is the glory of long-form writing. If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader. This type of shorter writing is generally under 1,000 words. How can you provide ample writing that's actionable for readers?

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100