WebMarketCentral

JUNE 19, 2007

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 us Pre-filling of description and tag fields is impressively accurate. Linkatopia Some nice features, but 16-character limit on tags is annoying. tags: Web 2.0, tags: Web 2.0,

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

JANUARY 29, 2009

In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog. Tags: Book Reviews.

Optimization 20

Optimization Marketing Websites SEM Sample 20

WebMarketCentral

JUNE 1, 2009

Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. Tags: Web Marketing. Are they appropriate for our industry/market?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

DECEMBER 17, 2008

What are the most important factors to consider when designing (or redesigning) a website? 10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

SEPTEMBER 23, 2008

Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

AUGUST 21, 2007

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

OCTOBER 12, 2009

These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority. Of course, Google combats paid links or other “unnatural” links with its algorithm or in extreme cases penalising a website. Google ranks its results based on several hundred quality signals.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

JANUARY 11, 2010

To Give the Business a Personality Business websites are, necessarily, one-to-many communication. Unlike a company website, Twitter is immediate, informal and personal. Social Tagging. Tags: Web 2.0 No matter how compellingly your site presents your value proposition, it's still formal and impersonal.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. Our network blocks access to any website with 'blog' in the URL." "The Social Tagging.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

JULY 13, 2009

Many people add their company website and/or blog. You can get more visibility for your website by customizing with your name instead of the default 'My Website.'" Social Tagging. Social Tagging. Tags: Web 2.0

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 2, 2009

While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking. Tags: General Marketing.

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

MARCH 4, 2009

The context in this case is the particular tool, website or other online venue where the content will be shared: in a blog, a social networking or bookmarking site, a media sharing site (e.g. Social Tagging. Tags: Web 2.0 Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

DECEMBER 14, 2009

Yet with only 3 tweets (all of which were sales pitches with a link back to the account owner's spammy website), this person has almost 50,000 followers! Is there a website out there somewhere, maybe called cheesyquotes.com, that collects these for people? Social Tagging. Tags: Web 2.0 How do they do it?

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

MAY 12, 2009

Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro. Tags: General Marketing. Donaldson ("Red") and Cris Rominger of B2B Communications.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

DECEMBER 17, 2009

What are the key signals of SEO quality on a website? It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. Blogging helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. Header Tag Abuse: Although header tags have declined somewhat in SEO importance , they still have somewhat of an impact on rankings—and they are an easy thing to get right.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

MAY 14, 2009

Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Symbolizing This is key: Identify a name, tag line, concept, shape, and color that can symbolize your top differentiator. Testing Test the name, tag, value prop, logo with your clients and partners.

Branding 20

Branding Brand Identity B2B Tagging 20

WebMarketCentral

DECEMBER 21, 2009

So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting. The SEMRush tools provide value for almost any website that gets 1,000+ visits per month (lower-traffic sites may not be in the tool's database).

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

MARCH 3, 2009

Less directly, the company competes functionally with website visitor profiling / post-click marketing vendors such as LeadLander , LEADSExplorer , DemandBase and VisitorTrack , and even with demand creation service providers like oppSource. tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

MARCH 19, 2009

11 Top WordPress Plugins Every Blog Should Have by Yoast tweaking websites Internet strategist Joost de Valk details some of his favorite plugins for functions like feed management ( FeedBurner ), rearranging pages ( pageMash ) and internal search ( Search Excerpt ). Tags: Blogging for Business.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

APRIL 14, 2009

What are the best tools for analyzing your website text? How can you view your website the way search engines see it? the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more. I've found its page analysis tools (for keyword density, headings, meta tags etc.)

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JULY 8, 2009

She may be more hip than you think. ** technorati tags: Twitter etiquette online marketing Paul Dunay David Szetela Ardath Albee Ian Lurie Habitat Iran election aftermath customized Twitter landing page @pistachio cool-Twitter background-image @Tony_Mandarich Twittersphere del.icio.us Social Tagging. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

SEPTEMBER 3, 2009

tags: social media marketing Facebook fan pages SEO? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType icerocket tags: social media marketing Facebook fan pages SEO? Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 31, 2009

A free DIY approach to social media by iMedia Connection Rebecca Weeks provides a "cheat sheet" with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

MAY 18, 2009

Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Social Tagging. Tags: Web 2.0 Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 10, 2009

Search —based on experience, it can take weeks for Google to pick up a press release posted on a client website. But I will let him quote me.) ** technorati tags: interactive PR PitchEngine social media releases online video Jason Kintzler del.icio.us Tags: Interactive PR. And no, Jason Kintzler didn't pay me to write that!

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

NOVEMBER 30, 2009

Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. Social Tagging Random. Tags: Web 2.0 And then there's Google.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

SEPTEMBER 8, 2009

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Tags: SEO Practice.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

MAY 20, 2009

Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. When we applied the logo to our website, it didn’t work well and we had to tweak it. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. And I got burned.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

JULY 30, 2009

The costs of not investing, however, are substantial and should be compelling. ** technorati tags: social media marketing ROI John Wanamaker last click attribution HubSpot RONI United-Airlines-breaks-guitars thought-leadership-content del.icio.us Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Happy Thanksgiving! ** technorati tags: top 10 posts, B2B web marketing plan, online direct response tactics, SEO, Lee Odden, Jon Rognerud, Danny Sullivan, Web 2.0,

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

FEBRUARY 6, 2009

They must first "sell" a website to the search engines—using onsite techniques like title tags, headings and proper keyword density in the copy plus external link building—in order to get the site ranked within the first few search results. Tags: SEO Practice. SEO consultants have a similar challenge.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. applications and services, searchable by an extensive list of tags and sortable by date and name. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 10, 2009

Another is to look at the different types of websites and tools that comprise the social media landscape. These sites use the insidious "nofollow" tag, so they have no SEO value. Social Tagging. Tags: Web 2.0 Describing it through the four C's—content, context, connections and conversation—was one approach.

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20