Litmus

NOVEMBER 16, 2023

If you are looking to emphasize a word or phrase you can use the <strong> tag. The <b> bold tag isn’t semantic and will not emphasize your chosen word(s) to the screen reader user. This tag is a generic tag (like a div or a span) and will not carry any semantic weight.

Class 101

Class Tagging Paid Search Agency Design 101

Marketing Insider Group

APRIL 2, 2024

Video Source: Webcertain TV Implementing structured data might sound like rocket science, but it’s more like following a recipe. Using the canonical tag is straightforward. Canonical URLs are the solution. You add a simple line of code to the head section of your duplicate pages, pointing to the original page.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Top Rank Marketing

NOVEMBER 1, 2023

Some of the nuances of a successful CTA — part marketing science and part advertising art-form — are laid out within LinkedIn’s helpful marketing glossary , and with the platform’s more prominent visibility for CTAs among its premium subscribers, B2B marketers have much to gain by taking advantage of this feature.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Sprout Social

SEPTEMBER 11, 2023

NLP is an AI methodology that combines techniques from machine learning, data science and linguistics to process human language. Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. What is natural language processing?

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). Since it is the number one source, your first step is to work on tracking and tagging to better refine this data. ”[ 1 ].

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. It’s more than worth the $39/month price tag. Your newsletter should fulfill three non-negotiable qualities: It covers a core topic that your audience cares about. Your audience may really care about videos of huskies in the snow.

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217

EveryoneSocial

MARCH 23, 2023

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As Mentioning Companies on LinkedIn When Sharing Value: Tag LinkedIn company pages without leaving EveryoneSocial Status: Live! Always tag for the benefit of your brand reputation and theirs.

Tagging 52

Tagging Linkedin Press Profiling 52

Contently

JANUARY 16, 2020

So “The Art and Science of Root Vegetable Preparation Through The Lens of Millennial Ennui in Twenty-first Century America” might not be the best title for our fennel chopping example. Tag, tag, tag. When you upload your video, you’ll get the opportunity to add tags under the “More Options” section.

Youtube 196

Youtube SEO Keywords Tagging 196

Kaon

SEPTEMBER 16, 2015

Throughout this session she discussed how the use of brain science can help your audience remember exactly what you want them to. Using the latest brain science findings, you can get your audience to transition from remembering some things to remembering the right things. “Oh yeah, I think I’ve forgotten that before.”

Hubspot 100

Hubspot Conference Inbound Marketing Tagging 100

Hubspot

JANUARY 24, 2020

Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we're talking about those bolded words that separate sections on blog posts. Header Tags and SEO.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

ANNUITAS

NOVEMBER 15, 2021

Inside sales reps have a lower price tag than field sellers and can cover more ground in a day. There’s one more benefit to doubling down on inside sales: it’s turning sales into more of a science than an art. But sales leaders shouldn’t go into this grudgingly; inside sales boasts plenty of benefits over field sales.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

SocialPilot

MARCH 12, 2024

Businesses or creators can not tag products while scheduling reels with Meta. Add Captions, hashtags, and emojis Upload Thumbnail Tag People Add Music Add First Comment Specify Location The final step while composing your reel is to pick between Direct Publishing or Mobile Reminder option.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Brightedge

MARCH 14, 2023

Our research found that top-ranking websites are becoming more proactive in their SEO, with significantly more schema tags being used to prepare for a state of search where structured data sets and markup help entities like AI better understand the context of content.

Activities 52

Activities SEO Domain Tagging 52

Sprout Social

APRIL 26, 2023

How we tested adding links to content on LinkedIn Social media is part art, part science. To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Adobe Experience Cloud Blog

JANUARY 31, 2020

You may use campaign tracking, website tracking, tag management, Web analytics, data lakes, or a data warehouse. This includes dashboards, visualization, analysis, data segmentation, data modeling, and data science. Reporting and analysis: You should look to find anomalies and trends in data to inform marketing decision-making.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Sprout Social

JULY 20, 2020

Optimize your YouTube titles, descriptions, tags and thumbnails. Tags are a subtle aspect of YouTube SEO that your audience more than likely will never see. But again, that doesn’t mean you should go stuffing tons of tags in your videos. Listen: video SEO and optimization doesn’t have to be rocket science.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Parse.ly

JUNE 10, 2020

Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like “All of these articles are about Nintendo or deep sea fishing or yerba mate” and then say “Okay, so is this type of content working? How to use Tag Groups.

Tagging 52

Tagging Display Traffic Tactics 52

Kaon

AUGUST 4, 2016

Connect with global experts in clinical chemistry, molecular diagnostics, mass spectrometry, translational medicine, lab management, and other areas of breaking science in laboratory medicine. It also provides attendees with an exceptional opportunity to: Learn about cutting edge diagnostic technology and more than 200 new products.

Trade Show 100

Trade Show Marketing Management Interactive Marketing Advertising Agencies 100

PathFactory

OCTOBER 12, 2022

The most important thing is to know when to tag in other teams. But can you have a successful marketing strategy and generate ROI on marketing tactics without the science side? A: Marketing is an art and a science; it’s not one or the other. If you don’t have the art, you can’t apply the science and the data.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Martech

AUGUST 12, 2021

RSG Council members agreed that one of the first things any content supply chain business case should support is an enterprise taxonomy with rich tagging. Like so many things in martech, your data science and data ops teams become your friend here.

Enterprise Management 115

Enterprise Management Digital Asset Management Demand Paid Search Agency 115

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. SEO is not an exact science, and there are no guarantees that you will rank higher in Google search regardless of what you do. Title tags. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Salesforce Marketing Cloud

OCTOBER 28, 2021

said Ed Amoroso , CEO and founder of TAG Cyber Security, “I say go get your sixth grader and help her with her calculus homework. By advancing an emphasis on STEM (science, technology, engineering, and mathematics) from an academic level, we raise up leaders to help offset talent shortages and be innovators of the future.

Lock-In 98

Lock-In Digital Transformation Work Management Internet Marketing 98

Liveintent

JANUARY 25, 2022

Content packages consist of newsletter inventory tagged with the same IAB Category, like Business. By partnering with LiveIntent, the publisher could target Science and Hobbies & Interests packages to reach a broad audience early on in their campaign.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Convince & Convert

DECEMBER 13, 2023

By applying the keywords you’ve previously chosen as “ interest tags ,” the app puts unique Page posts at the top of each user’s News Feed according to the topics they are most likely to enjoy. Say Cheese!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

ViewPoint

MARCH 14, 2011

Looking beyond the science of selling to address the three overlooked components making up the art of selling. The five marketing activities you have to get right before you can expect marketing automation success. Stone also graciously asked me to talk about my work as chair of the Technology Association of Georgia Education Collaborative.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Hubspot

OCTOBER 22, 2019

Digg is a news aggregator site that features articles in science, technology, and current events. It features news stories on current events and industries include entertainment, science, and technology. Stories are tagged, so you can filter through and search for stories on a particular topic. Tag Content. Price: Free.

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

Scoop.it

OCTOBER 12, 2023

As you mention or tag third-party platforms in your posts, it gives you an opportunity to interact with other businesses and build fruitful relationships. Content Curation Best Practices Content curation is not rocket science. Image Source Content curation also serves as a great PR tool and helps expand your network.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Martech

MAY 11, 2022

This can include on-page elements such as H1 and H2 tags, site elements like page speed and mobile-friendliness, and opportunities to better contextualize content, for example, by adding links to authoritative content. Nestle Health Science – MERITENE®. Identify topic opportunities, gauge demand and benchmark competitors.

SEO 103

SEO Paid Search Agency Marketing & Strategy Content 103

Sprout Social

JANUARY 19, 2022

But it doesn’t have to feel as complicated as rocket science. And if you’re using Sprout, you can even create a tag to label every comment that comes in about your launch to pinpoint any increases in conversation and awareness around your product. Just like a rocket launch, a product launch takes a lot of planning and preparation.

Social Media 136

Social Media Product Media Work Management 136

Sprout Social

JULY 23, 2020

In my time as social media strategist at the University of Colorado Boulder College of Engineering & Applied Science , we’ve previously implemented social silence for emergency incidents on campus and after a tragedy. What the University of Colorado College of Engineering & Applied Science learned from two weeks of silence.

Social Media 145

Social Media Branding Brand Identity Media 145

Kaon

JULY 6, 2016

Rather than trying to build a brand based on catch phrases, tag lines, and shareable celebrity endorsements, authentic brands are built around customer experiences with the company’s products and people. Engage the customer – everywhere. Use data, but focus on the person. Gavin Finn is president & CEO of Kaon Interactive.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Only B2B

OCTOBER 18, 2023

This blog explores the art and science of Syndicating Video Content, delving into strategies that not only maximize engagement but also drive meaningful interactions in the digital era. Metadata, including tags and categories, further helps in categorizing your videos and connecting them with relevant content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Contify

MARCH 9, 2020

This is the eighth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Automate tagging for information. The value of a taxonomy comes from the accurate tagging of information. For example, Number of documents tagged with each term. Suggest New Terms. Re-indexing.

Marketing Management 52

Marketing Management Software Tagging Paid Search Agency 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

NOVEMBER 22, 2019

Many were inspired to replicate the analysis using their own tagging strategies. Exceptions: The science of health over-indexes in search. Science and Exercise may have better luck building newsletters than other Health & Fitness categories. Identifying niche audiences with tagging strategies. Interesting.

Newsletter 52

Newsletter Domain Aggregators Traffic 52

Contify

FEBRUARY 19, 2020

This can be achieved through the science of taxonomy. Principles for naming terms (tags) – the devil is in the details. It doesn’t follow any shape or form and is scattered across the internet on different websites, as well as in different folders across the organisation. Or is it the art of taxonomy? we’ll find out.

Work Management 52

Work Management Marketing Management Advertising Agencies Guidelines 52