The Lead Agency

APRIL 15, 2023

One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. In this article, we’ll explain what title tags and meta descriptions are, why they’re important for B2B SEO, and how to write them effectively. What are Title Tags and Meta Descriptions?

Tagging 71

Tagging SEO Advertising Agencies B2B 71

Vidyard

SEPTEMBER 27, 2022

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Produced Videos 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Seismic

APRIL 24, 2024

Building a sales enablement program is like building a house. Stage 2 – Foundation: Define your goals and objectives. Identify what your organization needs – whether it’s onboarding new employees, improving sales efficiency, increasing product knowledge, or enhancing customer engagement.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

Salesforce Marketing Cloud

DECEMBER 11, 2023

As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. MVP Office Hours : Post your Salesforce questions in the group and join MVP Office Hours on the first and third Fridays of the month at 2 p.m.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Biznology

NOVEMBER 9, 2017

But much of it suffers from a common flaw: tagging. Every video in the collection is tagged for genre, topic, intended audience, and a load of other attributes. It’s not the algorithm, it’s the tagging. But they do a good enough job with tagging to get it right most of the time, an impressive feat.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Zoominfo

JANUARY 11, 2022

Conversation intelligence software has quickly progressed from “nice to have” to an essential piece of the sales tech stack. Most teams who have tried conversation intelligence quickly understand how it enables sales reps to spend more time selling and helps them close deals faster. What is Conversation Intelligence Software?

Software 100

Software Conversion Zoominfo Correlation 100

ConvertKit

JULY 14, 2021

More sales. Content that’s personalized to the subscriber's interests, goals, or knowledge can help you make more sales because the offer comes to the right person at the right time. For example, when Angela announced her most recent ebook for sale, she used the subject line “My eBook is officially out, Stephanie!”

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Content Marketing Institute

NOVEMBER 30, 2017

They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. For starters, Anna says, learn what you can from your sales team: “Sit down with them and say, ‘OK, what are you consistently seeing and getting questions about?’ 4 Ways to Shift Your Thinking to Truly Focus on Your Audience.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling is the art of using social media to find, understand, connect with, cultivate and nurture potential sales prospects. . Showcase knowledge and expertise.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

seo.co

MAY 6, 2021

Highlight any knowledge you can provide regarding your client’s work, especially identifying issues and areas that need improvement in the coming months. Sales: Show the clients how SEO techniques have helped gain tangible ROI , essential for their business. Recommendations based on your knowledge. SEO Report Template.

SEO 105

SEO Template SERP Keywords 105

SmartBug Media

MARCH 29, 2021

This can be sharing an influencer article on a social platform or via a marketing email or sales email sequence—or writing a blog on your top favorite sales enablement blogs. Use content curation and share articles in your sales or marketing emails, even though it isn’t directing people back to your website.

Curation 124

Curation Buyer Personas Content Landing Pages 124

QuanticMind

JUNE 8, 2023

Here’s what to read from the week of 6/2/23 - 6/8/23 to stay ahead of the curve: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue [:06] Elon Musk may insist that most of Twitter’s advertisers have returned, but the numbers appear to tell a different story: US ad revenue is down 59% from a year ago.

Amazon 52

Amazon Paid Search Agency Conference Privacy 52

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Steve Dennis SageBerry Consulting/Forbes Contact Steve Dennis Score: 100 2 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 89.87 5 Rich Hollander Axcelora Contact Rich Hollander Score: 48.30 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

JUNE 17, 2022

When categorizing your tools this way, there are two challenges you want to be sure to account for: Make sure you have a way to tag some technologies under multiple customer journey stages. For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.”

Organization 128

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 128

Sprout Social

FEBRUARY 1, 2024

And when you apply this knowledge, you turn customers into fans and fans into vocal advocates. For example, if you’re launching a new product, ramp up your social listening and broaden your searches to capture more of the industry conversation beyond just your tagged brand mentions.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

MAY 9, 2023

Check out how the Atlanta Hawks use Sprout’s Tagging feature for this very purpose. They help you create compelling communications to reinforce relationships with prospects at each level of the sales funnel. This leads to stronger connections and loyalty that stimulate your sales.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

SmartBug Media

APRIL 12, 2023

It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. Step 2: Start identifying how you want to classify conversations with customers. At Aircall, we use custom properties and tags such as a tag that says ‘great customer feedback on.' [so

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Contently

APRIL 4, 2023

The good news is you can level up your team’s knowledge for free. SeoQuake : Use this free browser extension to get instant data about any website or page, such as traffic, keywords, and meta tags (free Semrush account required). Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

AUGUST 25, 2022

You may attend all the classes and do all the assignments, but the real test of your knowledge is when you take the final exam. Without enough traffic, the rest of your digital marketing and sales funnel is useless. We recommend doing SEO audits at least 2-4 times per year. Part 2: Technical SEO. Part 3: On-Page SEO.

Traffic 77

Traffic SEO Long Tail Marketing Lead Scoring 77

Conductor

FEBRUARY 22, 2022

Outside of SEO teams, there is a range of departments that include SEO-dedicated roles: Sales : Promoting the benefits of SEO to prospective customers. You can also look for roles within Account Management, Sales, or Marketing. Having a well-rounded background of industry knowledge will help showcase your value.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Hubspot

NOVEMBER 22, 2023

Imagine if every business had this level of customer knowledge and personalization. Introduce game-like elements, such as leaderboards, badges, and rewards, to encourage healthy competition and motivate your sales and support teams. When you go up to the counter, a barista greets you and asks if you want your usual order.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

Content4Demand

FEBRUARY 16, 2021

In exchange for creating and sharing content about the Cisco brand across their platforms and social media pages, advocates could show off their expertise with eager audiences, meet like-minded advocates, enhance their knowledge and gain early access to events and products. Consider social media giveaways.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. More time in each sales stage. The B2B sales funnel has the same stages as a B2C funnel but the time spent in each one is much longer.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Engagio

JANUARY 27, 2020

The key to getting it right lies in bringing together sales and marketing early in the process and make sure that the content aligns with the needs of both departments. 1 – Work Closely With Your Sales Team to Uncover Major Pain Points. A big part of this is giving your sales team access to all available content.

Account Based Marketing 103

Account Based Marketing Inbound Marketing ABM Work Management 103

EveryoneSocial

FEBRUARY 16, 2021

Brands work with them to build awareness, promote product launches, answer questions from potential customers, generate content, offer discounts, and encourage sales. If you are looking for reaching massive general audiences and major exposure, celebrities are the best bet, though that comes with a hefty price tag. Macro Influencers.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

TrustRadius Marketing

JANUARY 24, 2023

Enterprises that want more capabilities will almost always have to contact sales teams for pricing. 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 These include centralized customer data, knowledge base creation, and ticketing.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 100 2 Debmalya Biswas Wipro Contact Debmalya Biswas Score: 93.71 4 Patrick J. McKenna Score: 75.36

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Unbounce

AUGUST 31, 2021

It then uses that knowledge to generate new content on a set topic. It then uses that knowledge to generate new content on a set topic. Headlines, emails, ads, meta tags, even product descriptions—the possibilities are endless. AI copywriting best practice #2: Spice it up. What is AI Copywriting? What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Convert

MARCH 10, 2022

Honestly, on the price tag level alone, nothing is as sweet as free. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Although they offer an extensive knowledge base and a community to answer questions you can’t find answers to, this means your solutions arrive too late.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. A holiday party in a cup.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

ConvertKit

DECEMBER 10, 2020

The last step before releasing your ebook: giving it a price tag. And if you price too low, your target readers may question the value of your ebook and you’ll miss out on sales—especially if you’re pricing lower than most of your competitors. Others have a $100 price tag (or higher!). Factor 2: Perceived value of your ebook.

Pricing 127

Pricing Price Screencast Amazon 127

Sprout Social

JANUARY 19, 2022

You can set sales goals that you can measure in your ecommerce platform, like Shopify, or website traffic goals that you monitor in Google Analytics. And if you’re using Sprout, you can even create a tag to label every comment that comes in about your launch to pinpoint any increases in conversation and awareness around your product.

Social Media 136

Social Media Product Media Work Management 136

ClearVoice

JUNE 24, 2022

Your competitors are generating TONS of leads and sales through native ad campaigns. Wouldn’t it be awesome if you could fast-track your knowledge of how successful native ads work? Wouldn’t it be awesome if you could fast-track your knowledge of how successful native ads work? It’s frustrating, isn’t it? Direct native ads.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. In contrast, Lusha alternatives offer more robust solutions that address these scalability concerns.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

EveryoneSocial

DECEMBER 17, 2020

And our own use of the platform is not only to test ideas and product features, but to build up our brand, improve sales, build an internal work community, keep employee engagement high, and provide business transparency to everyone. Certainly, the marketing and sales aspects are the top areas and use cases.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Hubspot

FEBRUARY 26, 2019

Before Aja Frost became a Senior SEO Strategist at HubSpot, she was the Editor of HubSpot’s Sales Blog. I taught myself how to do keyword research and competitive analysis as an editor for HubSpot's Sales Blog. So I began looking for sales-related keywords we could rank for that would help boost organic traffic,” she says.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101