KoMarketing Associates

DECEMBER 20, 2022

In a past blog, we detailed GA4 conversion tracking for B2B marketers — from how GA4 defines a conversion (and how it differs from UA) to how to track key business conversions in the platform. As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

FEBRUARY 10, 2021

The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. HTML title tags should be 55 – 60 characters and / or 512 pixels in width. Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

Sprout Social

SEPTEMBER 21, 2022

The retail app currently ships to 240+ countries around the world and supports popular payment methods like PayPal, Apple Pay, Google Pay, Klarna, and major credit and debit cards. Instagram shopping enables businesses to set up storefronts on the social media app. Download on iOS | Android. Instagram shopping. Grocery shopping apps.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Webbiquity

FEBRUARY 6, 2024

If you’re looking for alternatives, there’s also a way to add schema using Tag Manager. Diversify Your Brand-Driven Images Your brand-driven search is your fundamental digital business card. When developing a product page copy, make sure there are powerful product pictures available and that the page uses structured markup.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Marketing Insider Group

JULY 15, 2020

If potential customers weren’t already using Google to locate and learn more about local businesses, they definitely are now. Earlier this year, Google rolled out a feature allowing business listings to customize the types of service they’re offering. Invest in Online. Where are most of us right now? There’s no time like the present.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Sprout Social

FEBRUARY 6, 2023

How do you know which platform to prioritize to make the biggest impact on your business? Establish goals Choose platforms based on your business goals, as this will help you decide which specific features will benefit your brand the most. You can add cards to promote another video, a playlist, a channel or an external link.

Social Media 101

Social Media Features Media Curation 101

ConvertKit

OCTOBER 30, 2020

The internet is a busy place. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Use video tags to grow your exposure. Think of tags like keywords. Add the tags that are most descriptive of your video.

Youtube 145

Youtube Promotion Spending Video Marketing 145

ConvertKit

JULY 14, 2021

You open it up to reveal a birthday card addressed to you from an old friend. Now imagine the birthday card did arrive on your birthday. Then, each time the pet photographer releases a new course or event about a particular pet, they can send a broadcast to everyone with the relevant tag. That feels pretty special, right?

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Hubspot

DECEMBER 9, 2019

Frustrated, I went to Google to find the answer: social media cards. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. That's when I knew I had to learn more about social media cards. So, what exactly are the benefits of using social media cards?

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Walker Sands

DECEMBER 1, 2023

According to Google , a conversion is a user activity you want to track because it’s important to your business. According to Google: “When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.” Click to view the Auto-tagging section. Select “Settings.” Click “Save.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Ontraport

APRIL 20, 2020

Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it. Do: add a tag to all contact imports.

CRM 105

CRM Marketing Automation Services Work Management CAN-SPAM 105

SendX

MAY 28, 2020

You can’t just create a great product & pray that people will get out their credit cards to buy it. The length of the sequence depends on the type of product (one-time purchase or subscription-based), price point (high, mid, or low), and of course your business strategy. No credit cards. It’s a free trial for 14-days.

Top of Funnel 195

Top of Funnel Marketing Funnels Email Marketing Ad Building 195

SmartBug Media

JULY 20, 2023

This blog will explore the latest product updates and how they can benefit your business. June 2023 New Re-Imagined CTA Tool *available to all Sales and Service Starter+ customers Learn More > HubSpot Update Details HubSpot has updated its platform to allow users to prioritize deals and tickets using colored object tags.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. One of Facebook’s latest features, Shops are free virtual storefronts that allow businesses to streamline the customer experience by either linking them to the business’s existing website or, in the U.S.,

Facebook 114

Facebook Examples Brand Identity Branding 114

ClickZ

FEBRUARY 7, 2022

While it’s great to get inspiration from big brands that push the envelope, it’s easy to miss out on priceless learnings from more clever marketing moments that small and local businesses do to reach new customers, increase loyalty and set themselves apart. Prioritize people. Don’t you agree, {First Name}?

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Zoominfo

SEPTEMBER 10, 2020

Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

KoMarketing Associates

FEBRUARY 5, 2019

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. Knowledge Card. For example, the company’s business listings. Knowledge Card. Knowledge card is shown for data-related searches.

SERP 120

SERP Features Top of Funnel Display 120

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Why should businesses consider using TikTok? But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. 8 ways to use TikTok for business.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SmartBug Media

SEPTEMBER 24, 2021

They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). This means implement the “rel=canonical” tag. Adding a meta no index tag to a page serves a similar function. Go for the Gold!

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Brightedge

JULY 22, 2022

Google Updates Documentation for Javascript Canonical Tags. Google has provided guidance about how to add canonical tags, which prevent over-indexation of your pages and help avoid duplicate content penalties, to pages using Javascript. As Google says, adding two tags to a page “may lead to unexpected results.”.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

Stevens & Tate

MAY 13, 2022

Some ways to grow your social media audience include providing an incentive (gift card), reaching out to the offline community, asking the right questions, and finding people who are advocating your brand already. Twitter is for using hash tags, monitoring keywords, hosting events and having chats. Community and Social Media.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Hubspot

MAY 20, 2022

That’s good news for you because ACH payments can also save your business money and reduce the risk of fraud. This connection allows the transfer of money directly between banks, without relying on paper checks, wire transfers, or credit card processing. That high speed comes with a high price tag though. What is ACH payment?

Cost 56

Cost Work Management Hubspot Rules 56

FMG Suite

APRIL 25, 2024

But you can also let them know that you have different kinds of content inside—by adding a tag in brackets at the beginning of the subject line. Holidays give you an excellent opportunity to show your personality by sending heartfelt, authentic messages—not a Hallmark card, but something sincere that you feel about the holiday.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. This tutorial on adding tags to videos will help you understand the details better. Remember to tag a video with popular keyword variations for more people can find and watch it.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Martech

JULY 24, 2023

Still, Nordstrom takes the “People Also Bought” module an extra step by including customer ratings with the product pictures, descriptions and price tags. It was CareCredit, a healthcare and wellness credit card. I loved this card because it was straightforward. Business email address Subscribe Processing.

Budget Programs 87

Budget Programs Optimization Cross-Selling Opt-out 87

FunnelEnvy

FEBRUARY 5, 2024

While changes are still in play, the upshot for SaaS businesses is that Google’s search results pages will probably send less direct traffic to websites. Optimize content for users and search engines: Use relevant keywords naturally throughout your content in meta tags, title tags, and meta descriptions.

Paid Content 62

Paid Content PPC Traffic SEO 62

Optinmonster

MARCH 13, 2023

You can always use OptinMonster’s page-level targeting or WordPress category and tag targeting to display specific optin campaigns on certain pages or post categories. This can help your potential customers feel more invested in your business because they’ve actively chosen your marketing content.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Hubspot

APRIL 10, 2019

Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? Embedded tags of code (a.k.a. In the case of SEO, embedding markup and coded tags that characterize each written element would be how to structure that data — much like I did with my class notes. Knowledge Graph Cards).

Organization 78

Organization Marketing Websites Optimization SERP 78

Outbound Engine

NOVEMBER 18, 2019

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business. Thank People for Their Business.

Word of Mouth 80

Word of Mouth Newsletter Advertising Agencies Network Marketing 80

Sprout Social

NOVEMBER 9, 2021

Full access to YouTube’s business growth features. Don’t neglect opportunities to include relevant keywords in your titles, descriptions and tags. Although some brands rely on shorter, bite-sized content, other businesses build their community from long-form videos and live streams.

Youtube 139

Youtube Tips Tools Social Media 139

Sprout Social

JANUARY 12, 2022

At a glance, these might seem like little more than pleasantries for your business. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. This includes @mentions of your brand and tagged posts. ” Random photo tag?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Litmus

SEPTEMBER 24, 2022

Flip cards. Anchor tags. As such, adding interactivity to your emails can help your brand or business collect more qualified leads, and in return, help you increase the number of conversions. Flip cards. Try flip cards, like we did in our May 2022 newsletter , where the theme was all about magic. Live polls.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Sprout Social

MARCH 31, 2021

Why should you care about scheduling posts on Twitter and why does it matter for your business? Let’s break down why Twitter scheduling makes sense for businesses. From here, you can easily switch things around by moving the cards. Why should you schedule Tweets? Better organization and productivity. Get to scheduling.

Twitter 139

Twitter Social Media Custom Publishing Ideal Customer Profiles 139

Vidyard

APRIL 3, 2019

If you’re not sure who owns your current channel, create a new individual Google Account for the business (name it after the business) and use it to launch a Brand Channel. (Yikes if they’re ever sick. Double yikes if they ever leave.) At each stage, consider how your videos support the outcome you want.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Outgrow

FEBRUARY 22, 2024

With so much competition in the online market, remarketing has become a crucial strategy for businesses to stay connected with their potential customers and convert them into buyers. By using cookies and other tracking technologies, businesses can display targeted ads to individuals through remarketing. How Does It Work?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52