Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

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Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use? So Darn Easy to Use.

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Marketing Analytics Tools Tagging Work Management Marketing Management 91

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. But what a lot of people miss is the fact that “content” refers to more than just the articles on your blog. What Is an H1 Header Tag?

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

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Demand Lead Scoring Lead Ranking Marketing Budget 221

BenchmarkONE

SEPTEMBER 24, 2020

It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Tagging is a simple way to filter your leads and customers into lists so you can target them with content that will be most relevant to them.

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Tagging Segmentation Contacts Paid Search Agency 102

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

PathFactory

AUGUST 15, 2022

And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists. Avoid duplication in your content categories.

Tagging 52

Tagging Top of Funnel Content Work Management 52

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. What is Google Tag Manager? Tracking user journey.

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Marketing Analytics Tools Tagging Work Management Marketing Management 75

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

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Marketing Analytics Tools Tagging Google Analytics 52

Hubspot

JANUARY 24, 2020

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

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Tagging eCommerce Classified Ads Long Tail Marketing 96

Adobe Experience Cloud Blog

JANUARY 4, 2017

Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan. In instances when you emails rely heavily on images, ALT tags come in handy.

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Tagging Email Marketing Planning Marketo 110

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. How to find UTM tag data in Google Analytics.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

DAGMAR Marketing

MARCH 29, 2023

In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). Tracking Button Clicks in Google Tag Manager (GTM): If your website has buttons, it is essential to monitor whether your users are clicking them or not. Save your tag. Our Tag is firing.

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Marketing Analytics Tools Tagging Google Analytics 52

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. What exactly does this entail? Analyze Keyword Visibility.

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Optimization Tactics Lead Scoring Lead Ranking 121

Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? Why Are YouTube Tags Important?

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Tagging Youtube Cost Per Click CTR 93

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

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Tagging SEO Sample Content 93

PathFactory

OCTOBER 9, 2019

And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists. Avoid duplication and holes in your content mix.

Tagging 64

Tagging Top of Funnel Work Management Content 64

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

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Optimization Keywords Traffic Tagging 98

Launch Marketing

JUNE 8, 2022

You might be asking questions such as “How long should a blog post be?” How Long Should a Blog Post Be? Blog posts can vary in length, especially when it comes to the type of blog post, but any blog that is over 300 words is sufficient. The post How Long Should a Blog Post Be?

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Content Marketing Paper Content SEO 127

Kapost

DECEMBER 27, 2017

The post How to Strategically Tag Marketing Content appeared first on Kapost Content Marketing Blog. B2B marketers are producing more content than ever and have been for a while. The significance of this trend is that you probably have a diverse content inventory from which.

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Tagging Content Marketing & Strategy Marketing 81

ClearVoice

APRIL 7, 2022

Whether it’s investing in a training course with a hefty price tag, folding napkins into swans for every table in your restaurant, or staying up until 3 a.m. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. Boosts SEO.

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Business Blogging Business Content Paid Search Agency 97

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. Moreover, this blog will help you understand how to use it to get the best out of our software. What Is Google Tag Manager? Google Tag Manager is a tag management system.

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Marketing Analytics Tools Outgrow Tagging Work Management 52

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

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Case Study Case Studies Lead Scoring Lead Ranking 117

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Parse.ly

MARCH 11, 2020

You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Use the section and tag filters to narrow down to relevant results. You can compare these categories of content on a section or tag Benchmarks page. Different topics (e.g.

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Advertising Benchmark Tagging Features FAQ 52

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. Activities include content creation, complete with title tags, meta tags, keyword density, image optimization, and descriptive headers.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Get your readers want to take the time to absorb your blog. While you may be highly educated on your blog topic, your readers likely are not. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

BenchmarkONE

OCTOBER 26, 2018

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. Plan your tags in advance.

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Marketing Automation Services Tagging Marketing Automation Automation 71

Webbiquity

AUGUST 30, 2022

If you can identify highly relevant keyword phrases for which your site should be ranking, but isn’t, you’ve got topics to drive new content development for your next set of pages or blog posts. The post Three Advanced SEO Keyword Tactics appeared first on B2B Marketing Blog | Webbiquity.

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Keywords Tactics SEO Tagging 346

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. all blog posts) Yes(?) It also works with GA4, but unfortunately the implementation is much more complex and challenging due to Google Tag Manager.

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Marketing Analytics Tools Analytics Google Work Management 340

Webbiquity

OCTOBER 21, 2022

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. This means that the article or blog post a writer develops should not sound robotic or spun.

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Copywriting Rules SEO Lead Scoring 334

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. A website title, or title tag, is an HTML element that specifies the content of a web page. A search engine knows the title of a web page by finding a title tag in the code -- for instance, on "What Is Marketing? What is a website title?

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Tagging SEO Marketing Websites FAQ 76

Leading Results Rambings

SEPTEMBER 22, 2013

A question I often get asked is how much, and what should I tag my blog posts and website pages with. Here’s what I am addressing the question with: Randy’s best practices for tagging. 9-12 tags. 2-5 words per tag. Keep the tags relevant. Some of your tags should be easy key-phrases you are looking to win.

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Tagging Inbound Marketing Hubspot Lead Scoring 65

Brightedge

SEPTEMBER 12, 2019

What this means for you and what you should do next This week Google announced that they will change how they respond to the popular rel=”nofollow” tags. These tags, once considered an important part of SEO, had helped to signal to Google when you did not want your site to particularly endorse another domain you […].

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Tagging Google Domain SEO 45

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features. Setbacks for the User.

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Hubspot Tips Banners Lock-In 97

Brightedge

NOVEMBER 15, 2019

Chrome updated recently and now when you hover over a tab with your mouse it pops up a very prominent card with your full title tag and url. Previously, the title tag would display on hover but on a much smaller card. The post Chrome Makes SEO Title Tags Much More Visible on Hover appeared first on BrightEdge SEO Blog.

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Tagging SEO Display 45

Writing on the Web

JANUARY 16, 2015

Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. If it doesn’t, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Stinks, doesn’t it? Banners and Logos.

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Banners Thought Leadership Tagging Trust Marketing 100