DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

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Case Study Case Studies Studies Top of Funnel 115

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

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Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

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Case Studies Case Study Studies Top of Funnel 282

Biznology

DECEMBER 28, 2020

You Should Be Writing Every Day. You might not want to write unless you feel like you can get a lot of quantity out. You can even write a phrase rather than a sentence. Judgment happens after you write as part of the editorial process. The same can be true for writing. The post You Should Be Writing Every Day.

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Paper Twitter Order Studies 187

Influitive

OCTOBER 18, 2022

Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. Let me start with a question. I assume you think it’s […]. Long Live the Customer Story appeared first on Influitive.

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Case Study Case Studies Studies Webinar Metrics 130

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

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Case Studies Case Study Studies Paid Search Agency 162

Contently

AUGUST 18, 2021

Many popular authors and journalists write at an elementary or middle school reading level. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

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Studies Brand Identity Branding Lead Scoring 197

Scoop.it

FEBRUARY 29, 2024

Joseph Folkman, a behavioral statistician, performed a research study in 2014 about vision statements and how they affect a company’s success. The study found that when employees think their organization’s vision is meaningful, there is a 52% bump in positive engagement over employees who did not find meaning in the vision.

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Examples Privacy Paid Search Agency Planning 78

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Comment: This finding has shown up in the study in prior years as well. So, marketing winds up writing content without talking to a customer ! 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Search Engine Journal

OCTOBER 2, 2019

Learn how to write a compelling case study in this guide. The post How to Write an Awesome Case Study That Converts via @grybniak appeared first on Search Engine Journal. Want to turn visitors into buyers, clients, or customers?

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Case Study Case Studies Studies Content Marketing 90

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

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Case Study Case Studies PR Studies 62

Contently

JANUARY 19, 2018

.” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. This discovery led me to study the reading level of great writers (and also not-so-great ones). It added another dimension to my theory about good writing. But Grant’s quote also gave me pause.

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

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Case Studies Case Study Studies Top of Funnel 134

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. And so, AI cannot write like us,” wrote Eddie Shleyner , founder of VeryGoodCopy. It takes considerable time and effort to write high-quality blog posts. You’re writing a piece about [your topic]. .”

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Marketing AI AIDA Marketing Analytics Tools Template 89

SocialPilot

MARCH 8, 2024

How to Write a Client-winning Social Media Proposal? You can write “ Social media proposal for ( Client name ) ” and add the client logo to give a personalized feeling. You showcase your experience and achievements using client testimonials and case studies in the proof of work section. What’s next? Experience it yourself.

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Social Media Ideal Customer Profiles Template Marketing Proposals 80

Contently

MARCH 24, 2020

” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia. Why you should write at an elementary school level.

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Storytelling Barriers Class Paper 154

CopyBlogger

AUGUST 11, 2022

Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger. Your blog post. Continue Reading.

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Studies Copywriting Features Content Marketing 112

Content Marketing Institute

MARCH 9, 2021

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute. And yet, boring, academic-like content pervades. It’s time to rethink that.

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B2B Content B2B Marketing Studies 138

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Writing Tips for Outreach Emails 1. Be a case study for them, and your chances of getting a response will skyrocket!

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. If you’re planning to launch a new blog or you’d just like to improve your writing skills, start with these ten writing tips and tactics.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Heinz Marketing

MARCH 24, 2022

There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. . In the email they shared a collection of case studies and customer testimonials to further push recipients along the funnel. Shorter is Better.

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CAN-SPAM Open Rate Urgency Marketing Click Rate 110

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. Conversion Theory.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. As the owner of Genuine , I write exclusively for B2B fintech companies. The customer interview. It’s not a nice feeling.

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Case Studies Case Study Studies Peer-to-peer 108

Animalz blog

FEBRUARY 13, 2023

As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. Working at an agency means I get the chance to write for different clients across different industries.

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Terms and Conditions Paid Search Agency Training Work Management 96

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. Fulya Uygun here writes on the importance of marketing in a recession. In this podcast, George B.

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Case Studies Case Study Studies ROI 94

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Do’s and Don’ts for Blog Writing for Lawyers. Do: Write to a Specific Niche Law Firm Audience. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 147

markempa

MAY 30, 2017

I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Just because you write a piece of content does not mean that someone will find it. I started writing for Forbes recently and some other places. Brian: Fantastic.

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Linkedin Research Studies B2B 297

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. About the Study. The current study investigates 220 VEs and 275 clients that retained the services of high-visibility subject matter experts.

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Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Go Beyond SEO

NOVEMBER 29, 2021

So here’s what they wanted from working with GoBeyond for their new site: Create a website that was aligned with their brand Write engaging web copy with their ideal client in mind Make the site more user friendly Give their potential clients an elevated experience.

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Case Study Case Studies Studies Marketing Websites 78

CoSchedule

FEBRUARY 16, 2023

To succeed in marketing, you need to know how to write a follow-up email that connects the initial opportunity with actual results—and we’ll show you how. Step 2: Write A Compelling Subject Line No— “Follow-up” or “I’m waiting for your reply…” aren’t good email subject lines. Let’s begin. Keep it short.

Practices 94

Practices Urgency Marketing Best Practices Template 94

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? Case studies. Example 1: Woobox case study.

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Tips Buyer Personas Case Studies Psychographics 106

KoMarketing Associates

DECEMBER 13, 2018

How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . So, write naturally and let the words flow without thinking about where to fit in your keyword. Know Your Audience.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Lake One

OCTOBER 11, 2023

Highly recommend the Write with AI substack for actionable, detailed prompts and ideas weekly. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

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Case Studies Case Study B2B Sales Studies 75

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Case studies are an important part of your content marketing strategy.

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Case Studies Case Study Studies Work Management 84