Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Video Overtaking All Other Digital Channels. If you’ve not fully embraced video in your brand marketing, you’re already lagging behind, but it’s not too late to jump in.

Marketing AI 356

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 356

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 114

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 114

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Low startup costs. These tools make it easy to record multiple people in different locations, consolidate their audio, and produce audio and video. Podcasts are very easy to create and launch.

B2B 111

B2B Demand Generation Agencies RSS B2B Thought Leadership 111

Oktopost

DECEMBER 9, 2020

Listen to the Podcast Now: About Christie Le: Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits. Later she introduced Oktopost to Burwood Group.

Social Media 147

Social Media Media Startups Transparency 147

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. They’re getting more into other formats like video, and encouraging people to share insights on the platform.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Hubspot

JANUARY 30, 2024

A soaring demand for e-commerce South African rapper and sneakerhead YoungstaCPT is shown in a sneaker store in the music video for his song “Takkies” - slang for sneakers. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. South Africa’s growing sneaker market ?

Paid Search Agency 66

Paid Search Agency Startups Demographics Advertising Agencies 66

Vidyard

OCTOBER 10, 2017

“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. The rest of the videos—the great majority of them—languish in obscurity on the lonely side of the bell curve.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Animalz blog

FEBRUARY 25, 2024

“If you build it, they will come” is a classic startup mistake. Many folks now get information from other content formats – videos, social posts, or emails. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. YouTube content) indicates high potential.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? Forget snackable videos.

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

Vidyard

MARCH 7, 2017

I came across this video from Harry’s , a shaving company based out of the US. They are awesome, and I can’t believe how well this video shows off who they are — check it out! Every company tries to make an explainer video that goes over what they do, but in my humble opinion, Harry’s really nails it with this one. Hey friends!

Video Marketing 83

Video Marketing Startups Opinions Youtube 83

Spiralytics

JUNE 11, 2023

Many argue that it’s the first viral AI-generated song , receiving over 230,000 views on YouTube and 625,000 streams on Spotify before copyright strikes from Universal Music Group—the artists’ label—took it down. This title ensures that the startup’s AI can meet the high standards of the entertainment industry.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel. Episodes 1-6 are now available.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Vidyard

AUGUST 9, 2017

Because there’s just such an incredible amount of video out there. Video now accounts for 74 percent of all internet traffic and that will rise to 82 percent by 2021 according to Cisco. That’s why AI is being applied to both create video content and help users find more of what they’re looking for.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” The Third Era of Social: The Video Feed. The most addictive way to consume video on your phone. It launched in the U.S.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. As of 2019, the spend management company has raised over $30 million in funding, counts Mark Cuban and Ryan Holmes among its investors, and is one of the most exciting tech startups in the city.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. You can still grab some great marketing tips with Marketing Examined’s five-minute reads to grow your startup. What to read: YouTube rolls out host-read video ads for podcasts. Recommended read: Creating Quality Videos With Smartphones.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. These leaders have all reached an impasse in their video maturity journey. What is a Video Library?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. Sounds like alchemy, or perhaps a fairy tale?

Research 68

Research Startups Comparison Storytelling 68

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Flipping the script on recruitment marketing, Andrew Wood , Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the game. Catch all episodes here.

Social Media 69

Social Media Acquisitions Transparency Media 69

Hubspot

JULY 7, 2017

Have you heard the news about video? You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. 6 Viral Video Marketing Examples.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Navigate the Channel

MAY 28, 2024

The curiosity gap, a theory and practice that teases readers with a hint of what’s to come without giving anything away, was coined and used effectively by media startup Upworthy. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. People are searching.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Low startup costs. These tools make it easy to record multiple people in different locations, consolidate their audio, and produce audio and video. Podcasts are very easy to create and launch.

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

Contently

FEBRUARY 9, 2018

Two years earlier, the company hired Ze Frank—one of the internet’s most successful early video creators—to launch BuzzFeed Motion Pictures, a studio that would create original video for the digital media startup and its advertisers. Instead, Frank proposed to create a series of short videos.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Outbrain

JUNE 16, 2021

Video content is an effective way to grab consumers’ attention and boost engagement. Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. 7 tips for driving video engagement for your brand or business.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Martech

JULY 26, 2023

A : I worked for a dotcom startup that eventually went belly up like so many did. Many years ago, I worked for a technology startup in the data warehousing industry. If you’re using YouTube and say our videos have been hit this many times, okay, but how many people viewed it? Are they quality eyeballs?

Startups 88

Startups Cross-Selling Press Analytics 88

Hubspot

NOVEMBER 27, 2023

They get help fixing stuff via video consultations and detailed walkthroughs. Add another revenue stream by unbundling YouTube, and curating a search-friendly database of vetted video tutorials. Finnish startup Fixably , a SaaS that focuses on repair management, raised $10m this year.

Work Management 52

Work Management Bundling Business Curation 52

Hubspot

FEBRUARY 4, 2021

The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences. We've built HubSpot on the belief that you earn attention by being of value.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

Vidyard

APRIL 7, 2015

At the beginning of this year, we listed David as an influencer in the video marketing space. David is a frequent speaker on video marketing and has also contributed to over 300 publications on the topic including AdAge, Business Insider, iMedia Connection, MediaPost, and ReelSEO. Why are you a “believer” in video?

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Start Using Video. Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? Introduce yourself: You can also use video to introduce your brand. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Hubspot

JANUARY 26, 2023

Startup costs are cheaper. You can start a YouTube channel and build social media accounts for free. Others expand their video offerings, generating revenue from YouTube or Patreon. However, visitors can also watch videos, join online classes, sign up for events, or watch videos on the site.

Work Management 71

Work Management eCommerce Paid Search Agency Marketing Management 71

SalesIntel

NOVEMBER 17, 2022

There are several common marketing pitfalls that need to be avoided by EdTech startups. Video marketing. Video is a flexible and engaging content format that not only captures eyeballs but is easy to share across various platforms. Video traffic accounts for 69% of worldwide Internet traffic. Try Our EdTech Data Free.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel. Episodes 1-6 are now available.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

ClearVoice

JANUARY 4, 2019

Great for: Business owners, startup founders, creative entrepreneurs, online marketers. Description: Silicon Valley is the place to be to discuss startups, and this conference is sure to deliver. A global startup community of 1,000,000 entrepreneurs, 120 countries, and 350 cities. Great for: Video creators and online marketers.

Conference 106

Conference Creativity Startups Network Marketing 106