ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Here are some salient points to our conversation.

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ViewPoint

JULY 12, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — In response to a question about outbound marketing vs. inbound marketing, Ann talks about the right mix being a blend of both. They’re getting to know me.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Pick an itch your customer has and scratch it with blog, video or some other form of content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

DECEMBER 10, 2013

Here is the full video of our discussions and below are some highlights. Click to start video at this point — Personality used to be the primary attribute of a successful salesperson. Click to start video at this point — There are so many sales tools available today. Sales is Getting Scientific. Sales Tools to Leverage LinkedIn.

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ViewPoint

APRIL 10, 2012

I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. Unfortunately, due to connection issues in London we were unable to get Jonathan’s side on video.).

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Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

FEBRUARY 11, 2014

Here is the full video of our entire chat and below that, some highlights. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing. Social media and inbound sales are like the icing on the cake, she said. Social media and inbound sales are like the icing on the cake, she said.

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ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media’s Maturing: In-House Resources & Social Advertising. ” Convergence: Technology, CRM & Social Media. How can I improve the situation?’

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media’s Maturing: In-House Resources & Social Advertising. ” Convergence: Technology, CRM & Social Media. How can I improve the situation?’

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Click to start video at this point —Want to win more?

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ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Click to start video at this point — I asked Ardath what changes she has seen in sales and marketing this year.

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ViewPoint

JANUARY 24, 2012

Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that can reshape how you consider social media.

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P2P B2B Youtube Social Media 120

ViewPoint

JUNE 8, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Megaphones, Trustability and Great Customer Experiences. Use Customer Voices to Prioritize Social, Mobile & Automation Investments. High Outbound Presence Drives Inbound at the Right Time.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

DECEMBER 18, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — When I asked Anthony about the biggest trends going into the 2013 sales year he had an interesting take that bucked the general consensus. There is no such thing.

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Lead Ranking Work Management Business Marketing Management 120

ViewPoint

AUGUST 30, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Social Media: Table Stakes and the Challenges Linking to ROI. We’ll figure out the rest later.’ It’s hard.”.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

SEPTEMBER 6, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Asked about reasons why recent research is showing fewer sales reps made quota last year than in 2006, Jill says there are a lot of factors at work.

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Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

MARCH 13, 2014

Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Click to start video at this point —Matt said the biggest problem is that marketers are not taking responsibility for what happens after leads are generated.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Marketing Qualified Leads 120

ViewPoint

MAY 30, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

JULY 19, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. ” Social Media Risk: Hoping the Shiny New Technology Will Transform Us. There are groups that are driving ROI from social media. ” BANT and the Value of Warm Leads.

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ViewPoint

JANUARY 31, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Millennial talent may have shocked the professional world upon their arrival a few years ago. Click to start video at this point — “Customer 2.0 is Here to Stay.

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ViewPoint

AUGUST 16, 2012

Due to technical difficulties we were unable to capture live video of this interview. Click to start video at this point — Asked about one of his recent articles in which he talks about how a tendency to be on autopilot impacts results, Dave notes, “What we find is we’re in the rush of day-to-day. It’s thoughtfulness.

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ViewPoint

MAY 7, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Tony explains that If you leave it to chance for the buyer to find you, you miss the bigger picture of the buyer''s network. Understand the Buyer''s Backstory.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

JUNE 28, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. ” Moving from Inbound vs. Outbound to Continuous Digital & Social Dialog. Social Media Mantra: Listen First. 2012: Transformational Change, the New Buyer & Big Data. Then Speak.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

JULY 17, 2013

It is expected that 85% of buyer-seller interactions will happen online through social media and video. Right now, Skype, web conferencing, and video are quickly catching on over face-to-face visits and traditional meetings. The average cost of an outside B2B sales call is $215-$400 per call.

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B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Social media = Lots of room for improvement. Wiley, 2011).

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B2B Marketing Trends Marketing Management Planning 120

ViewPoint

NOVEMBER 12, 2013

Due to technical difficulties only Matt''s video will display during this interview.). They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Here is the entirety of our discussion, and below are some highlights.

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Paid Search Agency Marketing Leads Marketing Qualified Leads Leads 120

ViewPoint

NOVEMBER 8, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. They then they use social media to check what other contacts have done about those issues. The New Selling Landscape Calls for a New Sales Map. They need people to help them connect the dots.

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Demand RFP Work Management Buying Cycle 120

ViewPoint

JULY 26, 2018

Social media. In some instances, when guests are dynamic, she might create a YouTube video using pictures of the guest, art from the show, etc., The artwork from the podcast program will be used in the blog article. Of course, every program is supported during the interview with quotes from the guest and host on Twitter.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

NOVEMBER 27, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. For instance, the key to creating “content (blogs, videos, etc.)

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. You can embed videos and forms to capture leads. Intel uses Facebook as an alternative homepage to guide visitors to its website and other social outlets.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

MAY 2, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. The Magnification Power of Social Media Comes From Sharing.

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Social Media BtoB Media Inbound Marketing 120

ViewPoint

APRIL 13, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Jeff advises clients to make a bigger shift to inbound marketing and “getting your ideas out there.”

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

MAY 8, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Marketing Qualified Leads 120

ViewPoint

AUGUST 6, 2013

It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Click to start video at this point — When I asked Jim if he spotted any disruptive trends this year, he stated that overall he sees a climate of camaraderie.

Peer-to-peer 120

Peer-to-peer Multi-Channel Forecasting Best Practices 120

ViewPoint

MAY 5, 2015

Increased use of video. Video is a great option for fast, effective communication. Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. Phone, postal letter, and social media add to the mix. Not everyone wants to read a long article.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

SEPTEMBER 12, 2011

Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers. As Marc Benioff said, “Salesforce was born cloud but reborn social.” Java joins Ruby on Rails, Clojure and Node.js

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ViewPoint

NOVEMBER 20, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2013 Changes: Social Media, Mobile, Analytics & Productivity. Click to start video at this point — I ask Bob about the changes in marketing and sales he expects to see in 2013.

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