KoMarketing Associates

JUNE 26, 2018

Site Navigational Architecture. The implementation of structured data assists Google with the understanding of site and web page properties as well as provides opportunities for enhancements in search engine listings. Note: This is in addition to structured data recommendations for logo and social profile information detailed above.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

JULY 22, 2020

After all, 80% of B2B marketing leads from social media come through the platform, and 92% of B2B marketers use the platform more than other social platforms. Website Retargeting: targeting users that previously were on your site. Let’s begin. Matched Audiences on LinkedIn. Final Thoughts.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

APRIL 1, 2020

Leadership and management bios and contact information (including social media profiles if appropriate). Comprehensive company information establishes a basis for how B2B organizations illustrate and communicate their message on third party websites as well as when placing important trust signals directly on-site. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

FEBRUARY 7, 2018

To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” Half of the respondents said that they do not have a documented social media strategy. Facebook and Paid Social Marketing.

Facebook 249

Facebook Video Marketing Social Media Content 249

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. So, Why Does Social Matter to B2B Companies?

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Adoption of reviews has been widespread, but those other review sites shouldn’t be automatically discounted either. Target Users Where They Hang Out. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 20, 2018

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. website, social media, mobile, in person). Is the site using the right tagline? . Site Performance.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Similarly, 79 percent claim they turn to social media to market to their target audience. Content Marketing Continues to Grow in Significance.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

KoMarketing Associates

NOVEMBER 29, 2018

This was followed by social media (85 percent) and company websites (75 percent). 85% of respondents say they are now finding business-related content via social media. It’s tough to say definitively since this statistic can really depend on individual social media preferences. ABOUT GRAYSON KEMPER.

B2B Marketing 122

B2B Marketing Lead Ranking Lead Scoring B2B 122

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Marketers and the ROI of Social Media. Most agencies (57.8

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

MARCH 29, 2018

Moz Open Site Explorer. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Determine overall site health and prioritize technical updates.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JUNE 8, 2017

According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value. While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Customer Service.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MAY 22, 2018

Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. For example, a user may go to a site on their mobile phone, but skip filling out the form due to the inconvenience of typing on a small screen. Social Media Users.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

OCTOBER 13, 2016

Increasing overall site traffic is good; generating leads from this traffic is great. This may seem like an obvious one, but you’d be surprised how many sites I see lacking key elements for conversion. Engage on Social Media. Not only is social media cost effective but it also is effective in driving leads.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 6, 2016

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. But, despite all of the perceived opportunity, social media can still be challenging to adopt.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

OCTOBER 8, 2019

Google’s Test My Site tool not only shows you how quickly a particular page loads, but also lets you compare how that page performs compared to a few of your competitors’ pages. It may require sharing about the landing page on social media. And if you want conversions, you’re going to need fast-loading pages. Make it shareable.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Ranking 138

KoMarketing Associates

NOVEMBER 8, 2016

A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

OCTOBER 18, 2018

Everyone wants more results from social media. Usually, we’ll post to our social media accounts more often. But maybe there’s an easier way to do B2B social media marketing better. It gave us a total of 390 social media posts (one company did not have an Instagram presence). You probably do, too. So, how do we get there?

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

DECEMBER 14, 2017

Insights for digital marketers: Visitors to your site expect a smooth and user-friendly experience whether at they’re using a computer or a mobile phone. The data showed that WeChat still dominates the social media landscape and using the official account to attract people’s attention has become more difficult.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

NOVEMBER 18, 2020

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. Now, when users update an ads URL, they have the option to scrape the site for a potential image, saving advertisers the pain of having to re-upload ads due to a slight URL change.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MARCH 19, 2018

About half of those surveyed (56 percent) invest in social media marketing, 46 percent are optimizing for local search, and 37 percent are conducting on-site optimization. To determine their SEO success, 21 percent of respondents track the number and quality of links back to their site.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

KoMarketing Associates

SEPTEMBER 28, 2016

Content, Search and Social Interplay. Session Details : The key to success is to create a continuous feedback loop between search, social and content. That content can then be shared on social media channels. The content team should be watching time on site and evaluating what is sticky. Have a question on your site?

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

KoMarketing Associates

FEBRUARY 6, 2018

Competitive brand visibility (inbound links, social shares, etc.). Content marketing (content types, social media tactics, etc.). Site architecture (SEO properties and best practices like tagging, URLs, etc.). Industry Analysis. Blogs and third-party publications which are often critical for link building outreach as well.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. It’s recommended to be regularly sharing content as often as you can.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

APRIL 18, 2017

Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of overall site traffic driven by the blog. Total site traffic (including new content assets). Second, inbound links to your site will allow search engines to gain trust. Social Shares.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

JULY 28, 2016

Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs. Many SEOs believe that site trust plays a big role in whether a site will succeed or fail from a search perspective.

SEO 120

SEO Lead Ranking Lead Scoring Mobile Marketing 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

OCTOBER 12, 2017

Katy Katz of Marketing Refresh dug into how marketers can use social to attract and retain customers. More importantly, when it comes to social, we need to shift our focus back to talking to our customers versus talking at them. I touched on this a bit during my presentation but the same thing applies to review sites.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168