What Is Behavioral Email Marketing? Definition, Tips, and Examples
SendX
NOVEMBER 14, 2022
It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues.
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9 Strategies to Boost Your Email Marketing Lead Generation
SendX
FEBRUARY 11, 2021
Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.
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Inbound Email Marketing Strategy
SendX
NOVEMBER 12, 2020
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Email marketing helps you in improving your efforts to get more leads as email marketing is most relevant to these stages of the inbound methodology.
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Email Marketing Infographic Best Practices for 2021
SendX
MARCH 16, 2021
For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate.
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Customizing for Every Customer: How 1:1 Personalization Drives ROI
Advertisement
It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.
Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]
SendX
MAY 18, 2020
Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 As the affiliate marketing sector grows, your competition grows too. reached $5.37
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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)
SendX
NOVEMBER 10, 2020
“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.
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5 Key Benefits of Email Marketing for Small Businesses
Scoop.it
FEBRUARY 15, 2024
Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?
B2B email marketing: 3 strategies for advanced personalization
Martech
NOVEMBER 20, 2023
That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.
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Using SEO to Compete with Lead Generation Sites
Contently
FEBRUARY 3, 2022
When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. So how can marketing teams compete with such a daunting adversary? That’s a cool $225 for a name, address, email, and telephone number. Contractors also have to pay a $28.99
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Top 15 E-Commerce Email Marketing Examples
SendX
DECEMBER 2, 2020
source: [link] It is undeniable that email is integral to e-commerce success. You can also use email to recover abandoned carts. The reason email is one of the most effective marketing tools is that it is as personal as you can get when reaching out to customers. So, how can you stand out from a sea of emails?
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The email marketer’s guide to effective marketing automation
Martech
OCTOBER 16, 2023
We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.
The Importance of an Email Marketing Database for a Business
SendX
MARCH 18, 2021
Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. Why is a Healthy Email List Essential to Your Business?
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7 Ways Email Marketing Can Help You Double Your SEO Results
SendX
JULY 30, 2021
Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. It brings qualified leads to your site. It’s a goal-oriented approach.
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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy
ClearVoice
MARCH 14, 2024
You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.
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The Email Marketing Checklist: 30 Things For Every Successful Campaign
SendX
APRIL 16, 2021
While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.
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User Feedback: How to Collect It and Improve Your Email Marketing Strategy
SendX
MARCH 18, 2021
Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. The answer lies in what marketers call “ user feedback.” Improve your marketing strategy There’s no better way to improve your marketing strategy than by getting ideas out of your customer’s mind.
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7 Ways Email Marketing Can Help You Double Your SEO Results
SendX
JULY 29, 2021
Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. It brings qualified leads to your site. It’s a goal-oriented approach.
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20 Reasons Why Email Marketing Is a Channel You Should Not Be Ignoring
SendX
MARCH 5, 2021
The number of email users surpassed the 3,9 billion mark. However, even today there are professionals who are skeptical about email marketing. However, even today there are professionals who are skeptical about email marketing and believe death of email has arrived. 90% of emails go to the recipient.
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Email outreach for marketers: Measuring and optimizing performance
Martech
NOVEMBER 6, 2023
The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.
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Purchase review site intent data
Zoominfo
NOVEMBER 15, 2021
Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Target prospects with an automated email campaign that outlines what makes your product a better alternative to competitors’ solutions.
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E-Commerce Email Marketing Guide for Seller
SendX
SEPTEMBER 22, 2020
A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? However, it may be not true and by putting effort into email eCommerce marketing, you will gain such a big boost in revenue that your competitors who focus on SMM only will ache to know what you do.
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6+ Mailchimp Alternatives to Crush Email Marketing in 2024
Optinmonster
APRIL 4, 2024
Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.
6 must-have, underused email marketing automations
Martech
MAY 8, 2023
Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Must-have email automations in focus 1. Metrics affected include: Time to purchase.
Google is allowing select sites to delay phase out of third-party cookies
Martech
JANUARY 8, 2024
While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome’s phase-out until the end of the year could come as a huge relief.
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From Leads to Sales: How Drip Marketing Email Campaigns Work
Salesforce Marketing Cloud
JANUARY 4, 2024
Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?
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Email Client Market Share in July 2022
Litmus
AUGUST 11, 2022
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Top 10 most popular email clients. Gmail: 29.5%.
3 email marketing shifts to make in 2023
Martech
JANUARY 27, 2023
Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Stop sending so many emails Yeah, I know. That sounds strange coming from somebody who believes wholeheartedly in email and its power to build your business.
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Smart Audience Creation for Email Marketing
Porch Group Media
JANUARY 25, 2023
Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. So that’s one area where you can look for a solution to target audiences – these anonymous site visitors.
The 2024 B2B Email Marketing Automation Guidebook
SalesIntel
APRIL 17, 2024
In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.
What Is Email Automation? A Beginner’s Guide to Email Marketing Automation
Optinmonster
OCTOBER 6, 2023
Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. By getting the right email messages to your subscribers at the right time. What Is Email Automation? What Is Email Automation?
SaaS Email Marketing Strategy That Brings Sales (With Bonus Examples)
SendX
JUNE 16, 2020
Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Most of the time, they won’t be opening up their wallet right away, but having their email gives you a chance to convert them later on.
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Email Marketing Vs Chatbots - Which is Best for Your Business?
SendX
MAY 6, 2021
You know your target audience, ideal buyer persona and have a strong market fit. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. To do so, you first need to collect email addresses.
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How to Automate Every Facet of Your Email Marketing Campaign
Marketing Insider Group
JULY 22, 2020
Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Abandoned cart emails. Referral incentive emails.
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The Secret Value of Site Search
Biznology
DECEMBER 4, 2018
Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — the non-searchers.
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This Month in Email: A Recap of Email Marketing News in April 2023
Litmus
APRIL 25, 2023
Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. Cofense releases Protect+ email security for mid-market organizations. And we’re back!
SEO for site acquisitions
Biznology
JULY 21, 2017
Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Like this post?
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Survey says this is the top reason people unsubscribe from email marketing
Sword and the Script | B2B
JANUARY 30, 2024
20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. When asked, “What is the most common reason you choose to unsubscribe from a brand’s emails?”
How to Never Run Out of Email Marketing Content Again
Navigate the Channel
JULY 13, 2023
Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. Email marketing is a smart strategy.
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Three High-Impact Benefits of Email Marketing
Zoominfo
MAY 20, 2021
Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.
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Website Search and Filtering for Smaller Sites
Biznology
NOVEMBER 13, 2018
Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content. If you have a very large site, the more robust you can make your site search tools, the better. Sign up for our emails here.
The 2024 B2B Email Marketing Automation Guidebook
SalesIntel
APRIL 17, 2024
In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.
You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth
Navigate the Channel
JANUARY 31, 2024
Many agencies and consultants offer site audits as a way to assess and enhance your website’s SEO performance. In this article, we’ll dive into the world of site audits, helping you discern the true value of these services and how to ensure you’re getting your money’s worth. What Should You Pay For?
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Email marketing is dying: 3 actions to help it survive (and thrive)
Martech
MAY 24, 2023
Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.
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