Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. But email still converts better.

SMS 297

SMS Advertising Benchmark Email Marketing eCommerce 297

ClickDimensions

MARCH 13, 2024

Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. Using our resident deliverability expert, Charles Meigh, we have broken down the most frequently asked questions into simple terms with actionable outcomes below. When are the deliverability changes happening?

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. Most email clients don’t display the address until the recipient opens the email.

Email Marketing 190

Email Marketing Practices Deliverability Best Practices 190

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” Let’s review what the new regulations are, in brief.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad. Oof – that’s embarrassing.

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102

SendGrid

MAY 26, 2022

Getting emails into your recipients' inboxes is a crucial piece of email marketing. Learn more about email deliverability and what affects it. The post Email Deliverability 101 for Email Marketers appeared first on SendGrid.

Deliverability 82

Deliverability Email Marketing Marketing Practices 82

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 213

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 213

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 106

Deliverability Optimization CAN-SPAM Content 106

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Salesforce Marketing Cloud

DECEMBER 10, 2021

If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. What is email deliverability?

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

ClickDimensions

JANUARY 22, 2024

Email continues to be a preferred method of communication for most consumers today, and a successful channel for marketers too. However, in order to be effective, emails must first make it into your recipients’ inboxes.

Deliverability 40

Deliverability Email Marketing Paper Order 40

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. It also integrates seamlessly with all the major website builders.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

SendX

JUNE 27, 2020

Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. Upon reading more about it on our blogs, he discovered the cause to be the low email deliverability. He came out with a tattoo on his arm - ‘there ain’t no thing like 100% deliverability.’

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. In the best-case scenario, your emails will land in Promotions or Updates.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. But as every marketer can attest, this is something that’s hard to predict. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

SmartBug Media

OCTOBER 11, 2023

As an e-commerce marketer, you’re striving to hit the mark every day of the year. BFCM is the busiest e-commerce sales season of the year, and everyone is vying for their share of the market. Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

Deliverability 91

Deliverability Rules CAN-SPAM Phishing 91

Benchmark Email

FEBRUARY 19, 2024

Email has become a critical communication tool for individuals and organizations alike. However, as email usage has grown, so too has the sophistication of threats targeting email security, including spam, phishing, and other types of email fraud.

Deliverability 97

Deliverability Phishing Advertising Benchmark Organization 97

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Litmus

OCTOBER 21, 2022

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. Email deliverability basics. Here’s a preview of some terms we cover in them.

Deliverability 117

Deliverability CAN-SPAM Domain Data Hygiene 117

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability?

Deliverability 40

Deliverability CAN-SPAM Domain Click Rate 40

Benchmark Email

MARCH 4, 2024

Email Engagement has become a crucial metric, especially in light of new deliverability requirements set by major email providers like Google and Yahoo. These changes emphasize the importance of user engagement as a key factor in determining whether your emails land in the inbox or the spam folder.

Email Marketing 92

Email Marketing Deliverability Advertising Benchmark Marketing & Strategy 92

ConvertKit

AUGUST 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. Hotmail.com. Outlook.com.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Circle Studio

JUNE 21, 2018

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. According to Return Path’s latest Email Intelligence Report , 23% of emails never reach the inbox, on average.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

ConvertKit

JUNE 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. March 2021. April 2021.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

Martech

SEPTEMBER 7, 2022

Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability?

Deliverability 112

Deliverability CAN-SPAM Validation API 112

Benchmark Email

SEPTEMBER 1, 2022

Every successful business also has solid email deliverability. They most likely have a team of email marketers building strategies that ensure successful email campaigns without any throttling, bulking, bouncing, or spamming. appeared first on Benchmark Email. It’s not without effort.

Deliverability 98

Deliverability CAN-SPAM Advertising Benchmark Email Campaigns 98

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Outreach 123

Outreach Email Marketing Optimization Lead Scoring 123

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Litmus

DECEMBER 19, 2023

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. Email geeks know that creating exceptional emails has never been harder. We tested five million emails last year.

Email Marketing 91

Email Marketing Deliverability Paid Search Agency Display 91