Webbiquity

AUGUST 30, 2022

This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. If your site has 500+ pages and has been live for a few years, the first step is to do some digital housecleaning , taking care of broken links, pages that no longer draw traffic, and outdated CTAs.

Keywords 347

Keywords Tactics SEO Tagging 347

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. Your site should be fast and responsive, with all the needed information.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

FEBRUARY 6, 2024

Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels. Reuse Your Featured Image in On-Site CTAs So you got Google to feature a correct image inside your search snippet.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Effective UX design begins with considering site design and content from a sales prospect’s perspective.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Review Sites Are Important (Usually). And those professionals rely on different sources for decision making than their more senior colleagues.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

MARCH 15, 2022

Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. It will be hard to optimize your site and marketing for conversion without the right information. You Keep Your Site Forms Simple. You Use the Right Tools.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Begin by analyzing your current site design to find any weaknesses.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

APRIL 26, 2022

On the other hand, sites like BuzzFeed and POPSUGAR (appropriately named) are mental junk food. Online education sites like Udemy and Coursera offer thousands of courses online. The Wall Street Journal or New York Times. High-quality writing is nutrition for the brain. They do for your mind what chips and sugary sodas do for your body.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

DECEMBER 27, 2023

Finding your content is the first step, but you also want visitors to spend time on your site and engage. Optimize your site for quick loading times and straightforward navigation, creating a user-friendly experience. Check out alternatives to test your site for mobile friendliness. Thankfully, there are alternatives available.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Webbiquity

FEBRUARY 10, 2022

Although comprehensive customer experience platforms that can initiate chats with new website visitors improve engagement, only 13% of sites use a proactive strategy, starting the conversation before the visitors asks for help. How to Improve the Communication Between Website and Visitor. How to Use One Live Chat for Different Channels.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

SEPTEMBER 28, 2021

Minds had been delivering traffic to my site as I was part of a blogger group there. Now, a newer core Quora principle, “Be Nice, Be Respectful” (or “ BNBR ”), requires that people treat other people on the site with civility, respect, and consideration. Encourage others on the site to also be welcoming and respectful.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. Create On-Site SEO Content. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts. Use a comparison tool on their phone to find the lowest price.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MARCH 9, 2021

Information Architecture: This is the flow or navigational structure of your site. It’s a key component of the overall user experience (UX) on your site, as well as playing a role in search engine optimization (SEO). Today’s most effective sites are dynamic, engaging, and designed to be kept constantly updated.

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Webbiquity

JUNE 28, 2022

If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site. Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

JUNE 13, 2023

Relevant recommendations encourage buyers to explore your services, boosting engagement on your site. For example, customer data shows you that a particular customer prefers email communication over on-site chat. Tailored communication serves unique customer needs and queries, increasing satisfaction.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

NOVEMBER 23, 2021

How simple is your site to navigate? Here are five ways to combine SEO with UX design to maximize your website’s visibility in organic search results and optimize on-site conversions. This means that elements of UX have been integrated into SEO best practices. Do you have quality content that makes your visitors engaged?

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Webbiquity

OCTOBER 28, 2020

You can see who is visiting your site (or at least have a pretty good idea), the pages they’re looking at, how long they’re staying, etc. Your site should have multiple ways and reasons for for visitors to fill out their contact information (Contact Us, subscribe to our blog, download an ebook, register for a webinar, etc.).

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Webbiquity

NOVEMBER 17, 2020

Focus on creating interactive videos that include gated content, and promote them on social media platforms to drive more traffic to your site as well as to grow your email list. For most B2B companies, organic search can drive anywhere from one-third to three-quarters of all traffic to your site, and generate more sales and leads.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

DECEMBER 6, 2018

No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. What value are people going to get from your site if they have to struggle to read your words? Have someone else read through your site.

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

Webbiquity

JUNE 1, 2021

Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. With tools like Hotjar, you can precisely find out how your visitors are navigating across your site. This makes optimizing your site for conversion easier. Here are a few places to start.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

AUGUST 17, 2021

Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search. Don’t buy through “review sites” and give your money to Gartner. You barely see any business page posts in your Facebook or Twitter feeds anymore. What Can Pinterest Do for Your Business?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

AUGUST 3, 2021

11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. billion access social media sites at least on occasion using a mobile device. Don’t buy through “review sites” and give your money to Gartner. But Chinese search engine Baidu is #4.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

FEBRUARY 28, 2022

Do you want a few hours of the person’s time, several hours per month, a few weeks, or a two-month on-site deep dive? Seek a professional via online marketplaces – Sites like Upwork vet candidates and include recommendations and reviews. Are you seeking help with one area of your business – or multiple areas?

Consulting 259

Consulting Business Marketing Proposals Planning 259

Webbiquity

NOVEMBER 23, 2020

With the holidays around the corner, there’s no better time to make sure your site is protected. Jetpack Security provides easy-to-use, comprehensive WordPress site security including backups, malware scanning, and spam protection. Let us guard your site so you can focus on more important things. Jetpack Security.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

FEBRUARY 6, 2018

Indexing happens when Google sends its robots to crawl your site. What the bots find determines in part how your site ranks on search engine results pages. With a mobile-first approach, Google will consider the mobile version of your site as the primary version and crawl it first before crawling the desktop version.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

Webbiquity

JANUARY 25, 2021

This approach will give more freedom to designers, but the challenge of not overwhelming site visitors will remain. Don’t buy through “review sites” and give your money to Gartner. Abstract art is still going to include illustrations of people, evoking similar emotions for site visitors as actual photos of humans.

Design 295

Design Trends Marketing Websites Gartner 295

Webbiquity

NOVEMBER 17, 2022

Product details page: On ecommerce sites, a product detail page is a landing page where the goal is to get a visitor to buy the product. The second reason is that visitors will abandon a site if it loads too slowly. Page load time is a factor in Google search results ranking. If you did, it would be addressed on the landing page.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

MAY 8, 2018

The hallmarks of a good mobile site include fast loading times, efficient layouts for small screens, and low energy consumption. When they are forced to download large amounts of data simply to view a website, it causes frustration and an aversion to the data-guzzling mobile site. Mobile Friendly Practices.

Mobile Advertising 210

Mobile Advertising Mobile Marketing Aggregators Google 210

Webbiquity

AUGUST 7, 2020

Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue. Start Marketing Anytime. It takes time to convert visitors into customers.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

FEBRUARY 21, 2023

We had good connections with the owners of sites for cases opening. This whole niche was eliminated in one day when Steam—the platform these sites depended on—released an update that made their very existence impossible. Since the very beginning, BuzzGuru was a marketplace, and almost all our clients were from the CS:GO sphere.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

SEPTEMBER 10, 2020

Is your site content unique and useful? When new content is uploaded on your site, it’s a good idea to take a few proactive steps to improve the chances of it being discovered by users. When other credible websites link back to your website, this also makes it more likely Bing will fully index your site. Is the content indexed?

Practices 187

Practices Organization Best Practices Content 187

Webbiquity

OCTOBER 9, 2018

Here’s an example: a user visits Harry’s site through search. They reach a product page or even the checkout page, but then leave the site before completing their order. The user visited the site before, but something prevented them from moving forward. They show interest, but something prevented them from making a purchase.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

APRIL 20, 2017

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Now we are seeing improvements in site’s rankings if they receive links from more relevant sites, even if the authority of their site isn’t as high.

SEO 229

SEO PageRank Paid Search Agency Digital Marketing Funnels 229

Webbiquity

MARCH 13, 2019

Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Blogging is the quickest way to generate a lot of keyword dense well optimized pages on your site around your keywords. This makes it easy for our readers to share our content on these sites.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Google tends to look favourably on sites that incorporate AMP.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255