Industrial Marketing Today

OCTOBER 7, 2019

Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. This is only a content summary.

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

SEPTEMBER 20, 2019

It is not something that you should do on a whim or expect to launch a new site in a few weeks. An industrial website redesign is a major undertaking. This is only a content summary.

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

NOVEMBER 29, 2018

Tired of a slow-loading site or your site being down often? Those are typical problems with inexpensive shared hosting. Don’t want to pay the high cost of a managed hosting service? SiteGround is an excellent hybrid solution that gives you the best of both shared and fully-managed WordPress hosting services that you can control.

Marketing Management 60

Marketing Management Cost Service Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 2, 2012

I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site. What went wrong?

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

NOVEMBER 27, 2018

Are you responsible for managing your WordPress site? Are you new to WordPress and need to get up to speed quickly? Then WP101 is perfect for you. You can always find free, homemade videos on YouTube, but they lack the quality and often, are outdated. Not this 21-part video training course. This is only a content summary.

Training 60

Training Youtube Course Video Marketing 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 10, 2014

Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call to action they want when discussing industrial web redesign. They do like the idea of generating leads via content downloads but that is secondary to [.]

Design 60

Design Marketing Websites Generation Paid Search Agency 60

Industrial Marketing Today

AUGUST 19, 2016

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? This is only a content summary.

Marketing Websites 60

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 60

Industrial Marketing Today

JANUARY 26, 2010

Is it so outdated that you avoid sending prospects and customers to your site? Unless your prospects can find your site when searching in major search engines, you are dead in the water. Search engines love sites with constantly changing fresh content. Provide clear calls to action as to what you want your site visitors to do.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MARCH 23, 2012

We didn’t want to spend too much money so we hired an offshore programmer from a freelance site to design our company’s website. We spent a lot of money on SEO and PPC programs but our site hasn’t generated good quality leads. Evaluate your current site to determine its weaknesses and gaps.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Privacy Policy | Site designed by AMAInteractive a div. In short, they are doing things that help them get found online. Get the free “Step-by-Step Guide to Website (re)Design” now. Resources

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. I find there is a strong but mistaken belief among industrial companies that somehow their site visitors will interrupt their online activities and pick up the phone to call their sales people.

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

MARCH 23, 2015

I’m not talking about the aesthetics of a site which can be [.] You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today.

Marketing Websites 60

Marketing Websites Design Content Marketing 60

Industrial Marketing Today

MARCH 23, 2011

This is a major change and there is plenty of buzz on the Internet about the dramatic drop in ranking of some well-known sites. This is a strategy used by many SEO specialists in an attempt to boost the number of external links pointing back to your site. Would you be comfortable giving medicine prescribed by this site to your kids?”.

Content 60

Content SEO CAN-SPAM Buzz 60

Industrial Marketing Today

SEPTEMBER 21, 2011

The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. Site content for specific needs. Site content for future needs.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2014

It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. What are the top two things my clients want from their industrial website redesign? This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

NOVEMBER 16, 2011

This latest change means you need to pay more attention to the content on site pages and make sure it is optimized for search terms. Add a blog or convert your industrial site into a blog site if you want to satisfy Google’s appetite for fresh content.

De-duplication 60

De-duplication Google SEO Blogger 60

Industrial Marketing Today

AUGUST 18, 2014

Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [.] Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is only a content summary.

Differentiation 60

Differentiation FAQ Tips Content 60

Industrial Marketing Today

MARCH 29, 2011

That statement may come as a shock to many site owners because they are convinced that sales leads will just roll in because their site includes a toll free number in a big bold font, there are links to the “Contact Us” page everywhere and/or there’s a RFQ form on the site. Do they need help finding the right part number?

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Industrial Marketing Today

JUNE 1, 2011

The field crew rarely has access to the Internet at the job site but a smartphone or a mobile phone with a camera is now a standard issue, allowing them instant access to “how-to” videos and installation guides. By accessing detailed product specs, they can make and modify product decisions while at the construction site.

Marketing Proposals 60

Marketing Proposals Comparison Mobile Marketing Communities 60

Industrial Marketing Today

JANUARY 10, 2012

These are links that originate from another site and point to a page on your domain. The number of site pages indexed by Google has a direct impact on your online lead generation. Links that are found only by using a site search option. Don’t underestimate the SEO power of internal linking. Types of internal links.

SEO 60

SEO Long Tail Marketing Link Building Domain 60

Industrial Marketing Today

NOVEMBER 28, 2010

Where DiYers tend to go wrong in using this invaluable tool are: Guessing keywords or phrases that they feel would drive a lot of traffic to their sites. Optimizing different pages within your site for different keywords will help you achieve the best results for each keyword. Mistake #3: Lack of off-site optimization tactics.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

DECEMBER 1, 2011

Site visitors will quickly scan through your content to determine relevance and if they should spend their time reading more. Myth: We want our site visitors to call our sales team for more information. Learn to interpret the data from your site analytics and develop customer personas. Myth: Nobody reads all that content.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

OCTOBER 17, 2010

He was already using Google Analytics (GA) to monitor his Web site. However, there really wasn’t a good way for him to track site activity after each email campaign went out. Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. How to add Google Analytics to Benchmark emails.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

JULY 23, 2010

Is your site ready for this shift in expectations or do you need a website redesign? Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. One-size-fits-all site content will not help you engage. To improve engagement, build interaction into your site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 7, 2011

It is rare to find explicit calls to action (C2A) on these sites. The C2A is typically a toll-free number pasted all over the site in a large font. Visit Grainger’s current site and you can immediately see how they’ve transformed their business by using online content marketing strategies. Grainger, Inc.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

JUNE 15, 2010

Success story #1: Manufacturer of electronic passive components We built an online parametric search application for the client’s website to help site visitors quickly find/build the exact part number based on selecting a number of design and/or performance characteristics. Privacy Policy | Site designed by AMAInteractive a div.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 26, 2011

You need an easy way to monitor site interactions after you send out an email. Nor does it require an expensive site analytics package. Next, make the content of your emails highly relevant based on behavioral patterns from your site after the contact receives your email. How about free?

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

MARCH 8, 2011

The naming of the site is very clever branding in my opinion. If you visit the site, it will become very apparent that a lot of planning, effort and resources went into building this online community. The company didn’t set out to build a site for generating new leads. This is not about advertising.”.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

FEBRUARY 7, 2011

You would be hard pressed to tell which site you are on if you blocked out the name and the logo. Every company claims that their success is built on building lasting relationships with their customers yet the sites emphasize their people, their expertise and their engineering capabilities.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

You would be hard pressed to tell which site you are on if you blocked out the name and the logo. Every company claims that their success is built on building lasting relationships with their customers yet the sites emphasize their people, their expertise and their engineering capabilities.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 24, 2012

Read “Industrial Content Marketing with Purpose” for helping your site visitors to take action. Read “Why a Content BOM is Crucial to a Successful Industrial Web Design” to understand the importance of planning content for a site redesign.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

MAY 6, 2011

in PDF format without requiring registration, robust search capabilities and logical organization of the site for quicker and deeper research. You can read all the details of the Machine Builder Research and Buying Study 2011 on their web site. This one left me scratching my head. It is definitely worth it.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

AUGUST 3, 2010

For an eCommerce site that is easy, it is typically the value of transaction per visit. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. You could do the same thing with the number of downloads of a PDF document from your site.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JANUARY 10, 2011

Even though site traffic by itself is a poor measure of branding, manufacturers cited Web traffic as their most used (58%) measurement criteria for measuring the success of their brand awareness. This dependence on site traffic is even more pronounced among small and mid-sized manufacturers.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

MAY 31, 2010

What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. Try to use a limited number of outbound links to highly regarded sites.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Scoring or qualifying your site visitors is largely dependent on their behavior. Let’s look at three types of marketing content that have proven to be successful in getting site visitors to take action. All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60