SalesGrape
NOVEMBER 19, 2023
One such approach that has gained significant traction is leveraging telemarketing as a powerful tool for B2B growth. Telemarketing offers a unique opportunity to connect directly with pharmacy decision-makers, build relationships, and ultimately increase sales.
Biznology
AUGUST 19, 2015
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!
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markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Inviting and following up on trade show attendees. Building a database.
Savanta
JANUARY 25, 2017
Customer service is critical. To retain that advantage, it’s essential that you invest in the customer experience as 61% of B2B buyers say that poor service from their incumbent would heavily influence the likelihood of buying from them again. Brand awareness driven by face-to-face channels, content marketing and trade media.
Biznology
AUGUST 8, 2019
So, they focus on their websites, value propositions, sales collateral, trade shows and business events—like golf outings, and sponsoring sports events. Martin: I started at Oracle Hyperion, heading a lead generation team in the financial services area. They’re not using content, marketing automation and lead management.
ViewPoint
NOVEMBER 27, 2017
By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Especially focus on qualified lead sources such as trade show leads. Use a telemarketing service to set appointments. More on nurture here.).
NuSpark Consulting
JUNE 10, 2015
Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. It does not include sitting in a booth in a trade show for several hours. In a B2B world, telemarketing is a solid means of developing leads. Avoid overloading emails with so much jargon.
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