Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

JUNE 11, 2019

As a production and décor company, we get exposure to all sorts of different segments of business and what works for one segment might work for another but since the planners or organizers don’t have that exposure, they don’t know about it. No one was safe from my little elevator speech, and it worked. Previous Posts in This Series.

Work Management 179

Work Management Marketing Management Word of Mouth Paid Search Agency 179

Valasys

JULY 31, 2023

Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. Social Media: Imagine leveraging social media platforms like LinkedIn and Twitter to connect with your target audience. Word of Mouth: While challenging to measure, word of mouth is powerful.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

PureB2B

MAY 30, 2022

Word of mouth and referrals are compelling influences on purchase decisions. Word of mouth is the driving factor behind an estimated 20-50% of purchase decisions. Campaign Monitor found that marketers using segmented campaigns like this see up to a 760% increase in revenue compared to those who don't. Help others.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? In fact, marketers that use email segmented campaigns have noticed a 760% increase in revenue. eCommerce email marketing is a perfect tool for conversion and retention.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

ConvertKit

NOVEMBER 20, 2020

Done well, a quiz can help you create customer avatars and segment your email list for targeted messaging. I put the Instagram Strategy Guide in: my bio link on Instagram, my video descriptions on YouTube, in my About sections on Twitter and Facebook. Twitter: Tweet. Image via Dave Pell’s Twitter. Segment your audience.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

ConvertKit

MAY 28, 2021

There are lots of ways you can encourage folks to drive word-of-mouth signups. Twitter is another solid option. Image via Twitter. You can segment subscribers by setting up automatic link triggers that tag subscribers as they interact with each email. They’ll help you figure out: Who are your high-spenders?

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Sprout Social

JUNE 7, 2023

It increases the chances of customers becoming brand advocates, sharing their positive experiences on social or through word-of-mouth. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Valasys

MAY 22, 2020

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). This may be due to the tactics becoming mainstream.”

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Today’s marketers have come a long way by using rules-based segmentation and Smart Lists. But with the widespread adoption of AI, these methods will eventually seem as outdated as word of mouth. Tradespeople were limited by location, and sophisticated outreach was simply nonexistent. Everyone knows that one size doesn’t fit all.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Martech Advisor

MARCH 22, 2020

In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic. Email marketing effectiveness increases rapidly with intelligent audience management and segmentation, where different sets of emails and workflows are used to target different groups of people in the database.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

QuanticMind

OCTOBER 9, 2023

Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Google Ads and Microsoft/Bing Ads represent an attractive option for brands setting up direct response marketing campaigns as they empower media buyers to reach highly specific market segments through a wide range of granular targeting features. million on Instagram, and 102.4

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Segmentation. Image courtesy of Bloomberg Wealth. What are their hobbies?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClearVoice

DECEMBER 16, 2018

For example, Sprout Social (screenshot below) a leader in customer support via social media, introduced a platform for building an automated Twitter chatbot, for the purpose of 24/7 customer support. Imagine your brand benefiting from 24/7 immediate responses to consumer complaints on Twitter. Segment Prospective Customers.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Sharpspring

FEBRUARY 19, 2020

If you are running a B2B company, you will find that social media marketing efforts on LinkedIn and Twitter will be more beneficial to you than Snapchat. This depends on the market segment you are in. The top social media channels for businesses include Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube and SnapChat.

Social Media 66

Social Media Advertising Channels Media Marketing Automation Services 66

Hubspot

MARCH 11, 2020

With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. For example, Twitter's audience is primarily millennials , impacts both B2B and B2C industries, and is best for customer service.

Promotion 95

Promotion CMS Development Work Management Business 95

Convert

FEBRUARY 2, 2022

It’s like word-of-mouth marketing. To nurture the new customers, your first step should be segmenting. Segmenting your audience means identifying subgroups within your new customer base. In simple words, humans trust humans and so this can become an effective part of your lifecycle marketing strategy.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Martech Advisor

AUGUST 30, 2019

Segment your audience into specific categories and set a best-case AHT (negotiable) based on their unique desires, wants, and pain points. By turning every happy customer into a promoter, you can achieve organic reach, word of mouth marketing, and low-investment business growth. Customer experience is everything.”

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

flux.la

DECEMBER 15, 2020

Delve deeper into your email marketing and conduct A/ B testing to target different segments that have different interests. Anyone with a smartphone has access to social media, and millions of people turn to channels such as Twitter and Instagram to engage with their followers. Social Media. Another key marketing tool is social media.

Brand Identity 52

Brand Identity Branding Advertising Agencies Paid Search Agency 52

Valasys

FEBRUARY 28, 2020

The apt segmentation, tailored to the niche, implying the machine learning algorithms such as K-means clustering allows marketers to gauze their prospects so insightfully that tailored experiences can be delivered to them. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

ConvertKit

JANUARY 22, 2021

Haines purchased the domain, announced on Twitter that he’d launch within a month, and began his outline for the content. Nicholls posted it up on Indie Hackers and Twitter (with a following of only about 500) and did cold outreach to get guest appearances on a few podcasts. That sparked the idea: Mental Models for Marketing.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Biznology

DECEMBER 9, 2016

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Use your CRM to sort and segment your customer base. Never underestimate the power of word-of-mouth advertising and customer endorsements. Consider ways to build your social media to target your audience.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Word of mouth. That means LinkedIn, Twitter, TikTok… wherever they spend their time, that’s where you need to be. You work hard, create great campaigns, put your message out there and then you can’t see its real impact. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hinge Marketing

APRIL 20, 2016

Word of mouth marketing is being transformed: There was a day when networking at the country club, church or local chamber event could connect someone with prospects, and prospects could quickly investigate the reputation of a provider. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Mailmunch

FEBRUARY 23, 2021

Your word-of-mouth marketing grows as you connect with more people. Target marketing is defined as a strategy that segments your target market into smaller groups based on things like needs, hobbies, demographics, professional interests, and other behaviors. What are the main pros and cons of mass marketing?

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

Hubspot

DECEMBER 19, 2017

Since the company wanted to target the CEOs of restaurant chains, they segmented out the top 30 to target with highly customized content. Start nurturing your customer relationships by trying these techniques: Create a referral program that offers an incentive to customers who share your product by word-of-mouth.

Content 77

Content Word of Mouth Case Studies Paid Search Agency 77

Rev

AUGUST 2, 2023

Your ICP is broken, and here’s why Prioritize your list of prospects based on fit and readiness to buy You can and should segment your target audience and prioritize prospects who meet specific criteria for fit and readiness to buy. For more information on exegraphic data and how to use it to update your ICP: What are exegraphics?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. Email marketing is 40% better at converting leads than Facebook and Twitter. billion by 2023. 99% of consumers check their email every day.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. I was just introduced to you and Scott via twitter. Appreciate the recommendations of other authors,too.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

MARCH 12, 2014

I thought 2013 was the year of the selfie, but scanning my Twitter feed this past week confirmed that iPhone self portraits made a comeback this year at SXSW thanks to the Mashable House. “There is an emerging segment, "Philanthroteens," and nonprofits need to think about new ways to incorporate them as champions.”

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Optinmonster

MAY 4, 2021

Promoting “word-of-mouth” marketing strategies. Audience segmentation. If you’re using WordPress, this is incredibly easy with Smash Balloon : Smash Balloon is the world’s leading social media feed plugin for WordPress. This plugin lets you add feeds from: Instagram. Growing your social media following.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Outbrain

AUGUST 21, 2019

Employing paid search for lead generation ensures that more traffic arrives on your website, via display ads such as Google, native ads like Outbrain , and social media ads via platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit. 11) Segmenting the Target Audience. 3) Email Marketing. 17) Offline Events.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Sharpspring

APRIL 20, 2017

In the previous blog segment, Matthew showed you all of the different types of automations you can build. Here are some common lead sources that you can track when executing your campaigns in SharpSpring: Social Media: Facebook, Linkedin, Twitter, Instagram. Prove the long-term value of your marketing efforts. Why are these important?

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

GreenRope

SEPTEMBER 28, 2016

The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.” Automation and segmentation.

CRM 40

CRM Marketing Automation Services Marketing Management Auto Responder 40