B2B Marketing Zone

How to Create a COVID-era Event Marketing Plan

Webbiquity

JULY 30, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. In the age of COVID-19, you’ll also want to include a section on your venue’s health and safety precautions.

Planning

Planning Event Marketing Marketing Plans Blast Campaigns

Why You Should Prioritize Engagement Content Metrics

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t.

Multi-Touch Attribution

Multi-Touch Attribution Word of Mouth Content Landing Pages

How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

OCTOBER 5, 2020

Take Marriott, one of our clients, which uses this approach on its Marriott Bonvoy Traveler magazine. Traveler covers 87 destinations around the world, and each section blends local tips with in-depth features and profiles. Marriott doesn’t plug itself in the content, which could turn off potential customers.

Webinar Metrics

Webinar Metrics Banner Ads Advertisements Advertising

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Reach New Audiences and Grow Revenue by Publishing News on MSN

RebelMouse

NOVEMBER 19, 2023

A Dedicated "MSN" Section MSN has a strict editorial policy, and they require only original content on MSN. To make sure you send them exactly what they need, you can easily create a new section on your site dedicated to MSN and manually choose which content goes to MSN. A custom MSN Category inside the RebelMouse Sections Dashboard.

Cost Per Thousand

Cost Per Thousand CPM Industry CMS RSS

How AI insights improve decision making

Sprout Social

MARCH 19, 2024

One of the key innovations in this field is the semantic analysis of hotel reviews that offers highly tailored recommendations to travelers. This approach goes beyond generic ratings to provide customized hotel recommendations, improving the guest selection process and enabling people to have more personalized travel experiences.

Marketing AI

Marketing AI Work Management Marketing Management Customer Satisfaction

When to Launch Your MAT Release to Reach Your Target Audience

Brandpoint

FEBRUARY 17, 2024

Think Thanksgiving, Christmas, summer travel or back-to-school. Staff editors generally begin putting the special sections together about one month prior to publication. Editors need time to put their special sections together. Explore our distribution options! Bottom line: Better to be early than late.

Distribution

Distribution Word of Mouth Broadcasting Work Management

From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. You can use general travel-related hashtags or create a unique hashtag for your hotel.

Social Media

Social Media Social Marketing Marketing & Strategy Marketing Strategy

The Top 6 Trending Topics for Summer 2022 MAT Releases

Brandpoint

JUNE 22, 2022

Travel The travel supplement is booming with a lot of really fun ideas for summer vacations and trips. Here are the trendiest travel-related topics: Organized solo travel Planning further in advance than ever before Wellness tourism Contact us today to get even more info and topic ideas on these supplement categories!

Trends

Trends Distribution Thought Leadership Privacy

COVID-19 Search Trends in 2022: Snapshots From the Age of Omicron

Conductor

JANUARY 18, 2022

New variants, vaccine boosters, and travel restrictions: the COVID-19 pandemic seems to be ramping as 2022 begins. Are they allowed to travel right now? This section examines a few of these COVID-induced life changes in 2022. Travel uncertainty remains an issue going into 2022. What kind of mask should they wear?

Trends

Trends Distribution Demand FAQ

UK fashion influencers redefining style

Sprout Social

APRIL 3, 2024

She’s an avid traveler known for her #GRWM videos and vlogs where she documents her looks and stories. Plus she’s an avid traveler so of course she documents her outfits from her trips abroad. Laura Ferry is a former contestant on BBC’s I Can See Your Voice and travel blogger, but her content isn’t just about glitz and glam.

Advertising Agencies

Advertising Agencies Lead Ranking Youtube Blogger

20 Examples of Best Email Marketing Campaigns

SendX

AUGUST 31, 2021

It assumes that the person signing up can be either a traveler looking for their stay or can be a host looking to open their home for guests. Footer is extremely clean with only the necessary information Each section follows a pattern of - Headline, subheading, images and CTA. It's a very warm email. Copy is short and to the point.

Email Marketing

Email Marketing Campaigns Examples Enterprise Management

How to Use Email Typography That Speaks Volumes

Litmus

NOVEMBER 16, 2023

Typography in the hero section is the perfect place to sum up the value or purpose of the email because it’s bound to get attention. There are two ways to add font styles in email: in the <head> section and inline. Space travel benefits us here on Earth. Space travel benefits us here on Earth. .</p>

Class

Class Tagging Paid Search Agency Design

Why Your Company Needs a Facebook Group

Contently

MAY 30, 2018

Publications have started groups that function like a comment section for their readers. In March 2017, Condé Nast released an editorial package called Women Who Travel for International Women’s Day. Most discussions in the group don’t even focus on content or the Conde Nast Traveler brand.

Facebook

Facebook Paid Search Agency Companies Distribution

How to Build an Online Presence as a Local Business

Webbiquity

SEPTEMBER 11, 2020

Perhaps the most important consideration is keeping the blog and news section of your website updated. He’s an avid traveler and has taught English in Nepal, Malaysia, and Japan and has produced copy for Neil Patel, Entrepreneur and Metro among many other high-end publications.

Ad Building

Ad Building Business Mobile Advertising Copywriting

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. Software company Autodesk named their blog after a scientific phenomenon relating to objects traveling through space. Autodesk’s Redshift.

Thought Leadership

Thought Leadership Enterprise Management Work Management Marketing Management

What Is a Blog, & Why Should You Create One

Hubspot

FEBRUARY 26, 2019

A blog is typically a section of your business's website -- but, unlike the rest of your website, you need to update the blog section frequently by adding new posts. However, a blog can also be an entire website, and often is, if the blog is for personal use alone -- for instance, a travel blog. Blog vs. Website. What is a blog?

Wiki

Wiki Top of Funnel Lead Scoring Lead Ranking

Decoding corporate communications: Functions, goals and skills

Sprout Social

MARCH 9, 2023

In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands. Delta used brand and marketing communication to launch Faces of Travel, a free 100-image library that represented diverse travelers around the world.

Public Relations

Public Relations PR Thought Leadership Advertising Agencies

How to guarantee your marketing wins every time

Martech

NOVEMBER 4, 2022

I love traveling, so naturally, I’m a huge fan of TripAdvisor — one of the largest travel sites in the world. If TripAdvisor wants to add a new section or feature to their website, they don’t jump in and start building it. The crazy (and true) story about TripAdvisor. Here’s how it works.

Validation

Validation Paid Search Agency Work Management Marketing Budget

Types of Blogs that Make Money in 2020

Hubspot

JANUARY 30, 2020

Here, we've cultivated a list of some of the more popular topics for blogs, as well as a section on blogs that typically make more money, to help you find inspiration to get started with your own blog. If you love to go on trips and capture the moments, a travel blog might be right up your alley. B2B/Marketing.

Amazon

Amazon B2B Thought Leadership Youtube Lead Ranking

9 Biggest Event Trends of This Year

Marketing Insider Group

NOVEMBER 21, 2022

However, as you can see from the above chart, travel contributes majorly to the carbon footprint of an event. Food trucks and swag bags, VIP sections and photo opportunities. Event planners can reduce this impact by planning more localized events, and even ditching physical events entirely in favor of online events.

Trends

Trends Marketing AI Co-Registration Conference

Building a Virtual Training Program That Actually Works

Hubspot

DECEMBER 11, 2023

There have been many benefits to this change — there are no geographic restrictions for who you hire and no need to pay for travel. Lastly, write down a time estimate for each section, so you know how long the session will be. You can write out what you want to say in the “Notes” section below your deck.

Training

Training Ad Building Class High Quality Lead

How to Increase Sales With a Shopify Quiz?

Outgrow

JANUARY 7, 2023

For example, if you’re running a travel website, you can create a quiz like “Am I a Beach Person or a Mountain Person?” Ask a set of engaging, personality-based questions and come up with a personalized travel plan for your user. . This can be done by navigating to the questions section. . for your users.

Outgrow

Outgrow Top of Funnel eCommerce Paid Search Agency

What is the Best Time to Post on LinkedIn in 2024?

SocialPilot

JANUARY 11, 2024

People turn to see their LinkedIn feed while traveling to work in the early morning or coming back home. Dig into your LinkedIn analytics page to assess the performance The analytics section gives insight into the performance of your LinkedIn Page with detailed metrics, displaying trends over time-periods. But here’s the catch.

Linkedin Best Practices Click Rate Case Studies

(Guide) How to Choose & Customize a Landing Page Template

Unbounce

JULY 29, 2020

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. Your Header Section. Your Benefits Section. Your Social Proof Section. Your About Section.

Landing Pages

Landing Pages Template Lead Gen Paid Search Agency

20 Incredible Content Marketing Examples to Inspire Your Marketing Team

ClearVoice

DECEMBER 2, 2021

Although the New York Times’ “ What to Cook This Week ” section used to be behind a paywall, the media organization dropped the paywall when the pandemic hit and it was obvious people were cooking more at home and were looking for new recipes more than ever (raise your hand if you ever actually made your own bread before 2020).

Examples

Examples Content Marketing Paid Search Agency Content

Use This Venn Diagram to Determine Your Content Strategy Pillars

Contently

JANUARY 14, 2020

For Marriott, it’s the wonder of travel. Have everyone do a silent brainstorm on each section for five minutes. These are the things you geek out over—the industry topics you debate at happy hour after that second whiskey, the things that get you excited to go to work on Wednesday mornings. For Moz, it’s SEO.

Marketing & Strategy

Marketing & Strategy Content Distribution Social Networks

8 Infographic Examples That Deliver

SmartBug Media

NOVEMBER 5, 2019

The data here is clearl y represented, with each section having additional style examples and an overarching fact. Special mention to the fantastic u se of color to break up the sections, which helps the user process the data from each section more efficiently. Traveling Tips For Frequent Flyers. Conclusion.

Examples

Examples Guidelines Design Statistics

15 Stunning Examples of Small Business Website Design

Hubspot

JUNE 28, 2021

Each text section establishes the store’s offerings, capped off with a contact form and a social media CTA. It combines fixed scrolling with horizontal scrolling to showcase each section in chunks while keeping visitors on the same page. travelers easily and cheaply book vacations to domestic and international destinations.

Small Business Marketing

Small Business Marketing Design Marketing Websites Examples

10 Creative Ways to Actually Use Your Travel Photos

Magisto

OCTOBER 19, 2020

Oh the places that I have been… While travel may be on the backburner this year, that doesn’t mean it isn’t still on our minds. Magisto is helping you satisfy that travel bug with ten innovative ways to turn your past travel photos into fun videos, slideshows, and even gifts. . Gift your “travel buds” slideshow.

Creativity

Creativity Template Video Marketing Storytelling

Megan Michuda: Spotlight on the expert

Martech

FEBRUARY 9, 2024

I played basketball and I was editor of the sports section of the school paper. BOK has a large office in Denver but the headquarters is in Tulsa, so I also travel to Tulsa on a regular basis. Can you tell us more about that journey? A: When I was a history major at Brown, I thought I wanted to get into journalism.

Work Management

Work Management Marketing Analytics Tools Marketing Management Paid Search Agency

Getting the Right Reviews for Your Business: Where and How

Navigate the Channel

JANUARY 11, 2024

For example, TripAdvisor is crucial for the hospitality and travel industry, while Angi is essential for home services. Your website Don’t underestimate the value of having a dedicated section on your website for customer reviews. Why should I have a dedicated review section on my website?

Work Management

Work Management Marketing Management Customer Satisfaction Business

Why Social Listening is Key to Understanding Your Customers

Oktopost

JULY 18, 2023

Jump to Section Why is Social Listening Important? It’s not about your comment section, your DMs, your tags or mentions; it’s about the conversations and interactions that take place outside of that scope…and plenty of the conversations and interactions most relevant to you will be those that take place between leads and competitors.

Work Management

Work Management Marketing Management Lead Scoring Lead Ranking

10 Creative Ways to Actually Use Your Travel Photos

Magisto

JUNE 10, 2020

Oh the places that I have been… While travel may be on the backburner this year, that doesn’t mean it isn’t still on our minds. Magisto is helping you satisfy that travel bug with ten innovative ways to turn your past travel photos into fun videos, slideshows, and even gifts. . Gift your “travel buds” slideshow.

Creativity

Creativity Template Video Marketing Storytelling

Wednesday Writer Roundup: Meet 4 New Experts!

nDash

JULY 13, 2022

Please find me on LinkedIn or see my insights section on our agency website. My name is Alicia, I’m a writer and documentary artist from Australia although I have spent the past five years traveling and living all over the world. My goal is to provide the kind of ideas and insights you do not find anywhere else.

Copywriting

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability

The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

JANUARY 25, 2021

If so, what kinds of conversations are taking place in the comments section and does that influencer take the time to respond? Take Jason and Nikki Wynn, who run the travel and sailing account, Gone with the Wynns on YouTube. Would you feel comfortable associating your brand with that influencer’s social posts?

Campaigns

Campaigns Planning Paid Search Agency Work Management

6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

SEPTEMBER 16, 2021

For example, you can ask the CX team about some of the most common pain-points, queries, challenges, and misunderstandings of users and build knowledge base content that covers all these topics, as Dropbox’ Featured Articles section demonstrates below: Image Source. Rail Europe does this effectively: Image Source. The Takeaway.

Knowledge Base

Knowledge Base Tips FAQ Content

Emails that support the planet

DotDigital

NOVEMBER 2, 2021

Equivalent to a reduction of 9m vehicle miles travelled! For 2020-21 the emissions were 230t CO2 for GHG scopes 1, 2 and 3 (which cover business travel, major cloud infrastructure providers, remote workers, data centers & hosting, transmission & distribution losses, and employee commuting).

Paid Search Agency

Paid Search Agency Advertising Agencies Trust Marketing Marketing Automation Services

Here’s How to Maximize Your CV Portfolio to Attract Your Ideal Clients

ClearVoice

DECEMBER 5, 2019

Categories are the topic or industry that you work in: for example, travel, beauty, or business. If you have a personal blog, you can include that too by creating a section for it, more on sections later, and linking those posts. Organize your work with sections. Content Types. It’s a game of both show and tell.

Ideal Customer Profiles

Ideal Customer Profiles Sample Network Marketing Copywriting

YouTube tags: The complete guide for marketers

Sprout Social

SEPTEMBER 22, 2022

Add relevant tags up to 500 characters total, in the Tags section. For example, if you’re a travel vlogger, some of your tags could be “travel,” “vacation,” or “trip.” To edit a video, simply hover over it and click Details. Scroll down the video details page and click Show More.

Tagging

Tagging Youtube Marketing & Strategy User-Generated Content

Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?

ClearVoice

JANUARY 10, 2019

REI’s blog produces outdoor travel content to rival some of the top magazines in the biz. The ME also directly manages any lower-level staff, such as copyeditors and, if you have enough content to warrant them, section editors.

Paid Search Agency

Paid Search Agency Work Management Custom Publishing Marketing Management

120 Top People in Minnesota Tech on Twitter

Webbiquity

JANUARY 5, 2021

By Night: Loves traveling and canning (yeah, that thing grandma did). Impacting education at the cross-section of Tech, Art, and Media. I love WordPress, travel, coffee, typography, & cover songs. Co-Founder @sendsquared Before that: @travelnetsolut1 & @NYTimes Travel #SJUBB #LFGM #LGI #Ecomodernist. MNHeadhunter.

Twitter

Twitter Startups Work Management Marketing Management

SEMRush makes disavowing toxic backlinks simple and easy

Biznology

DECEMBER 5, 2017

After you’ve gone through everything, though, labeling all the inbound links as White-listed or Disavowed, you still need to export the list and then import that URL/domain list directly into the Disavow Links section of the Google Search Console. It’s an old site that I have been running in different iterations since 1999.

Domain

Domain Marketing Analytics Tools Google Buzz

30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

SEPTEMBER 28, 2021

You can also add a section to forms where people can tell you how they heard about your company. Since there are plenty of statistics around word-of-mouth, we wanted to break this up into more digestible sections. Tip : An easy way to determine how a customer learned of your brand is to simply ask them during a discovery call.

Word of Mouth

Word of Mouth Statistics WOM Paid Search Agency

A First-Class Guide to Social Media for Travel

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Social Media

Social Media Class Word of Mouth Media

How to Create a COVID-era Event Marketing Plan

Why You Should Prioritize Engagement Content Metrics

Webinars

Trending Sources

How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Webinars

Reach New Audiences and Grow Revenue by Publishing News on MSN

How AI insights improve decision making

When to Launch Your MAT Release to Reach Your Target Audience

From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

The Top 6 Trending Topics for Summer 2022 MAT Releases

COVID-19 Search Trends in 2022: Snapshots From the Age of Omicron

UK fashion influencers redefining style

20 Examples of Best Email Marketing Campaigns

How to Use Email Typography That Speaks Volumes

Why Your Company Needs a Facebook Group

How to Build an Online Presence as a Local Business

The 10 Best Examples of Thought Leadership Content Marketing

What Is a Blog, & Why Should You Create One

Decoding corporate communications: Functions, goals and skills

How to guarantee your marketing wins every time

Types of Blogs that Make Money in 2020

9 Biggest Event Trends of This Year

Building a Virtual Training Program That Actually Works

How to Increase Sales With a Shopify Quiz?

What is the Best Time to Post on LinkedIn in 2024?

(Guide) How to Choose & Customize a Landing Page Template

20 Incredible Content Marketing Examples to Inspire Your Marketing Team

Use This Venn Diagram to Determine Your Content Strategy Pillars

8 Infographic Examples That Deliver

15 Stunning Examples of Small Business Website Design

10 Creative Ways to Actually Use Your Travel Photos

Megan Michuda: Spotlight on the expert

Getting the Right Reviews for Your Business: Where and How

Why Social Listening is Key to Understanding Your Customers

10 Creative Ways to Actually Use Your Travel Photos

Wednesday Writer Roundup: Meet 4 New Experts!

The right fit: How to find influencers for your brand’s marketing campaign

6 Tips to Scale Knowledge Base Content That Truly Helps Customers

Emails that support the planet

Here’s How to Maximize Your CV Portfolio to Attract Your Ideal Clients

YouTube tags: The complete guide for marketers

Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?

120 Top People in Minnesota Tech on Twitter

SEMRush makes disavowing toxic backlinks simple and easy

30+ Word-of-Mouth Marketing Statistics You Must Know

A First-Class Guide to Social Media for Travel

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