Paul Gillin

JULY 19, 2013

Blogs are search engine magnets and search is still the killer app for people researching purchases. This comes just as many of the digerati are writing off blogs as yesterday’s news. Maybe the technology isn’t very sexy, but the utility sure is. It will be for a long time.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

MARCH 10, 2011

LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. One of LinkedIn’s little-known gems is Signal , a real-time search engine that’s listed as “Updates” on the search menu. Choose Open Groups. Use LinkedIn Signal.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JULY 18, 2013

There’s a crossword, connect-the-dots, Mad Libs, a comic book, word search, a word jumble and all the standard fun-book activities, but the marketing them runs throughout and the content is highly relevant to professional marketers. I was delighted to be included on page 12, but that’s not why I’m writing this post.

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Marketo Content Marketing Content Social Media 50

Paul Gillin

APRIL 24, 2012

Expect information available nearly instantly when searching. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response. Increase velocity of consumerization of work. Actively participate in effecting change by using social networks.

Peer-to-peer 50

Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

JULY 18, 2012

It covers everything from creating a profile to using advanced search to joining and contributing to the right groups. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach.

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

JULY 9, 2015

Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility. We had never heard of most of these tools, and bet you haven’t either.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

MAY 25, 2010

Search Engine Magic. One reason is the search engine magic that blogs deliver. Search on “process control” or “process management” and Emerson ranks in the top five results. While most are routine, a few gems inquire about business opportunities. After replying with a thank you message, Cahill forwards them on to the sales team.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

OCTOBER 21, 2010

I can access and search my entire mail archive from any computer or from my Android phone. I can dump HTML code into Notepad ++ and clean it up with a few quick search-and-replace operations. The retail price is $200, but you can find perfectly good older versions for as little as $30 online.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MAY 13, 2010

Are you optimized for search? These are simple things that mean a lot to search engines. Then ask them to tell you what your company does, what problems you address and who the target customer is. If they can’t answer those three questions after one minute, then your message isn’t clear enough. Are your images and videos tagged?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JANUARY 16, 2012

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The term “social business” has been gaining traction in the last year. “It’s not just about demand generation but incorporating social it into all aspects of your business.”

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

MARCH 1, 2012

The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint. Here are some thoughts on what the numbers indicate and what they hide. It does that very well. New data from research firm ComScore Inc.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

OCTOBER 31, 2011

Google search results don’t have to be 100% accurate, so it can focus on a bigger problem set. How many times have you searched for something and you can’t find it? Spector : We focused in computer science for many years on solving problems where accuracy and repeatability was critical.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. What are three or four things social media marketers should do, and explain why they’re important. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MAY 27, 2010

Text-based discussion performs well in search results and active communities can save considerable customer support costs. Members can always learn each other’s current address or job situation by searching within the network. B2B Value Discussion was the first “killer app” of B2B communities. Activities are a validation point.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 17, 2012

A Connections search found just the thing in a completely unrelated industry. Berg cited one customer in the hospitality industry that needed a noise-mitigation solution that couldn’t be addressed by 3M’s Thinsulate or Bumpon products. From the Top. Collaboration tools aren’t just for peer connections.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

FEBRUARY 24, 2011

which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JULY 9, 2012

This piece will hopefully cause some soul-searching within the executive suite, and maybe restore some of the drive that once made that company so terrifyingly great. Eichenwald contrasts Microsoft’s performance to Apple’s, and the Redmond giant comes off looking pretty pathetic. But then again, so does everyone else.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JULY 29, 2010

CIThread scours the Web for relevant content, much like a search engine does. CIThread (the name stands for “Collective Intelligence Threading” and yeah, they know they have to change it) essentially learns from choices that an editor or curator makes and applies that learning to delivering better source material. More wheat, less chaff.

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Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 1, 2010

Why forego the search engine optimization benefits of an inbound referral, especially when tweets and links are the means by which people increasingly publish information? Why forego the search engine optimization benefits of an inbound referral, especially when tweets and links are the means by which people increasingly publish information?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 10, 2010

In Notepad++, choose “Search –> Find in files…” The dialog box that pops up will look like the one below. Flip through the windows until you find one containing the rogue code at the top. Select all the characters between the first two occurrences of the “<?php” php” characters. Include trailing spaces.

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SIC Rules Tagging Service 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Marketing should have the systems in place to identify the action that created the lead, whether that’s a search query, e-mail link, customer referral or some other event.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JULY 10, 2012

My settlement check in the CLRB Hanson v. Google case arrived today. The lawyers got $5.25 million and I got this. Any suggestions on how to spend it?

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Class Google Spending 50

Paul Gillin

JANUARY 17, 2012

The committed deemed it critical to make the shift to a shared platform as transparent as possible Single sign-on simplified access to Connections and Google search appliances were brought in to make enterprise-wide search seamless. We made that a key factor in our selection criteria,” Crisp said.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 6, 2012

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JANUARY 16, 2012

Previously, employees had to find others within the organization by downloading and searching Excel spreadsheets. Rather than maintaining employee listings sers in Excel, Bayer now uses a tagging function so that people can search for others by expertise, location, title and other factors.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. Why spend time and money influencing the media if you can become the media instead?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2010

Members can always learn each other’s current address or job situation by searching within the network. That’s actually how it works in real life, too. At their simplest level, friends connections are an efficient way to stay in touch. Activity is also a validation point.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 9, 2011

Search for others. .&# If you’re looking to hire professional journalists, sites like JournalismJobs , WritersWrite and MediaBistro are good places where writers hang out and look for assignments. There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

AUGUST 9, 2012

Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.

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Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 15, 2014

And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. Today I would recommend none of those things.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50