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Friday, August 13, 2010
How do you know if your blog posts are optimized for search engines ? Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). You then get a list of things you can do to raise your search engine optimization score. Details?
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Tuesday, August 18, 2009
Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content. 0160; This is to avoid someone from doing a search and just coming up with the same page (but with different URL) over and over again in the results. Partners use your product or service descriptions.
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Friday, July 23, 2010
Faulty Assumption #1Your analytics tell you what people are searching for Recently, while waiting to speak at an [.]. Tags: B2B Search Engine Optimization Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. Please share yours, too.
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Wednesday, April 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?
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Thursday, April 1, 2010
We’ve blogged before about the many benefits of corporate blogging for B2Bs; benefits that go well beyond search engine optimization (SEO). Tags: B2B Web Strategy Search Engine Marketing See, for example, “Among social media, blogging is ‘Still the One’ for B2Bs”; “Your B2B’s blog can help generate leads”.)
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Friday, January 8, 2010
Tags: B2B Search Engine Optimization
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Wednesday, November 25, 2009
This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.
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Sunday, February 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone. Write your ads.
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Thursday, February 18, 2010
We’ve blogged before about the dangers of B2Bs (usually their CEOs) focusing on their ranking on search engine results pages (SERP), to the exclusion of nearly everything else. Tags: B2B Web Strategy Search Engine Marketing
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Friday, August 14, 2009
But, it is still poorly understood by many marketers and SEO practitioners who swear that cramming a ton of “search engine friendly” words and phrases deemed into every nook and cranny of your website will place you high on the results page. She has been helping clients get great search results for more than a decade.
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