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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Ready to maximize your results with social media metrics? The post 14 Social Media Metrics That Drive Results in 2023 appeared first on Marketing Insider Group. Image Source: ironSource Improving your CPM is all about getting more impressions for less money. The answers to these questions and more lie in your social media metrics.

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ ’ We wanted to see how AI, like ChatGPT-3.5,

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5 ways to evolve agile for real business results

Martech

Why do some organizations realize results like these from applying agile methodologies while others simply engage in theatrics? The post 5 ways to evolve agile for real business results appeared first on MarTech. In addition, their employee engagement scores improved from 73% to 84%. And what does this mean for the future of agile?

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Author Interview: Joe Contrera, Extraordinary Results

Webbiquity

Among the individuals who’ve given that question extensive thought and study is Joe Contrera, president and founder of Alive @ Work ® LLC, a leadership development company committed to helping Extraordinary Leaders Achieve Extraordinary Results. Here’s the story of Extraordinary Results. The Inspiration. The Challenge.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Explore the keys to increasing your measurable results, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates! Join Neal Boornazian and Nancy Harhut in this exclusive session to discover several proven, actionable strategies to leverage behavioral science in your direct mail today!

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How Long Does it Take to See Marketing Results?

Marketri

The Marketing Journey Takes Time Marketing is not an instant process that yields immediate results. Instant results almost never happen in marketing unless a company already has established brand messaging, a strong brand identity, an effective website, and a solid marketing strategy in place. Real marketing success takes time.

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Industrial Marketing Strategy Must Be Documented for the Best Results

Tiecas

Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results. Even a basic outline brings clarity and helps you measure results against defined goals.

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Cold Calling Tips and Tricks

In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Ready to impress your boss with killer results? Reviewing, reporting, and refining for better results. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

The results included a few expected areas of consensus but also some surprising divergence of opinions. But doing it effectively to optimize results is also the top challenge marketers face. We conducted in-depth interviews with senior B2B technology marketers to find out.

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Move from campaigns to conversations to get better results. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion. Create nurturing emails that emotionally resonate and inspire action.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

It’s a fatally flawed approach that leads to lackluster results. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more! September 17, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST

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100 Pipeline Plays: The Modern Sales Playbook

Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. All registrants will receive a recording, so be sure to register even if you can’t make it live.