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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. The good news is that your audience is out there.

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How to Set Up a Google Analytics 4 Account Using Google Tag Manager

DAGMAR Marketing

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. Although correctly setting up and configuring GA4 takes time and effort, Google has made resources available to assist businesses in the transition.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

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New to Buffer: Schedule Videos Straight to TikTok

Buffer

Back in February, we launched TikTok Reminders , a mobile-only feature to plan videos ahead of time. We should add an integration to publish videos directly to TikTok (if possible). You won’t need to manage any reminders; Buffer will automatically publish your scheduled videos on your behalf. Spoiler: it’s not!)

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SEO Quick Checklist and Free Resources Guide

RebelMouse

It’s most important to place your keywords early on in your URL, headline, first paragraph, and image tags. Add Text Writeups to Your Interactive Content Media elements, such as slideshows, interactives, and videos, need text writeups for both social media and SEO. These are descriptions of the media content that should be brief.