Buffer

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective. How can we help our customers build a consistent presence on TikTok? Read on for more details. Check out our help center guide.

Video Marketing 99

Video Marketing Custom Publishing Planning Mobile Marketing 99

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

Social Media 108

Social Media Paid Content Video Marketing Tips 108

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 112

Cost Per Thousand Advertisements Advertising Video Marketing 112

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 115

Buy Video Marketing Template Bandwidth 115

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

LeanData

DECEMBER 8, 2021

What’s most important is a strong and shared organizational RevOps mindset – a cultural norm to drive predictable revenue across Marketing, Sales and Customer Success through an end-to-end process of transparency and rigorous execution. . The post A Video Series – for RevOps, by RevOps appeared first on LeanData.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Affiliate sales support independent publishing. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos.

Marketing AI 313

Marketing AI Curation Content SERP 313

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Affiliate sales support independent publishing. Videos Video content needs to become a part of your content strategy if you haven’t started investing significantly in it yet.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. In this post, we’ll cover the different types of videos you can use on Facebook and some of the best practices for creating video content this 2023. Then, Instagram featured Reels in 2020.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Marketing 261

FEBRUARY 20, 2021

The good news is, you don’t have to continue wasting time and resources developing new content. Instead, work on getting your already published blog posts, guides, and content offers in the hands of more people. Then reuse the content from the guide to produce an educational video. Been there, done that.

Template 62

Template Resources Planning Top of Funnel 62

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. If they had more time, they’d spend it responding to customers and planning strategic initiatives. YouTube marketing strategy template A lot goes into video marketing on YouTube.

Social Media 107

Social Media Template Work Management Marketing Management 107

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Available resources. What type of customer support are you looking for? The tool uses AI to craft chapters, key moments and even a sizzle reel for any long-form video.

Marketing AI 138

Marketing AI Paid Search Agency Generation Enterprise Management 138

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Biznology

DECEMBER 14, 2016

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. I love resources–and I’ll connect with someone that can be resourceful to me. But I’m not going to invest in a resource. Don’t get me wrong. Do you notice the difference?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Our Award-Winning Video. Video has a lot going for it.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. You deliver the lead magnet.

Small Business Marketing 94

Small Business Marketing Leads Lead Marketing Qualified Leads 94

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media. Demos or Tutorials.

Video Marketing 100

Video Marketing Budget Programs Paid Search Agency Opt-out 100

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Martech

MAY 26, 2022

of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study. Hootsuite brand customers will be able to schedule and publish TikTok content within the Hootsuite platform. Educational resources.

Advertising Agencies 117

Advertising Agencies Planning Social Media Newsletter 117