DealSignal

OCTOBER 18, 2022

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. Data enrichment is the great equalizer. With effective data enrichment, you can assess all of your leads equally, regardless of where they originated.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Salesforce Marketing Cloud

OCTOBER 9, 2023

Embed disability inclusion in the hiring process The number of barriers that people with disabilities face while navigating the job market is part of why their employment levels are so low. Provide tools and resources Give your hiring teams the right tools and resources to accommodate candidates with disabilities.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Salesforce Marketing Cloud

JUNE 8, 2022

to reckon with which parts of our country’s history we choose to acknowledge. Companies, in partnership with their Black employee resource groups or Black employees, can organize internal activations and events to highlight the significance of the day , and provide additional tools and resources for employees. Lola Banjo, Sr.

Ad Building 97

Ad Building Barriers Thought Leadership Communities 97

Zoominfo

DECEMBER 7, 2022

Companies with a solid strategy for DE&I are likely to have: Better financial performance Better workplace culture Better employee engagement It benefits every company to go beyond simply promoting equality in the workplace. They need to be intentional, putting real dollars and resources into their DE&I efforts.

Process 130

Process Enterprise Management Work Management Zoominfo 130

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. Data enrichment is the great equalizer. With effective data enrichment, you can assess all of your leads equally, regardless of where they originated.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Resources 59

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Salesforce Marketing Cloud

MARCH 13, 2023

I am filled with pride that — guided by our value of equality — we continue to deepen our commitment to equal pay and are empowered to have this important conversation about the gender pay gap. I remember when our company decided to conduct our first equal pay audit five years ago.

Correlation 98

Correlation Barriers Practices Statistics 98

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. It’s all part of the technology lifecycle. Is your marketing team tired of hearing about AI?

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Salesforce Marketing Cloud

JANUARY 14, 2022

His push for civil rights and equality made many people uncomfortable. Commit yourself to the noble struggle for equal rights. Make it a central part of your life,” King said during a 1959 speech. “It Commit yourself to the noble struggle for equal rights. It’s important to acknowledge that peaceful does not mean passive.

Communities 98

Communities Fulfillment Resources Act-On 98

Zoominfo

JUNE 19, 2022

Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. It’s also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

ANNUITAS

SEPTEMBER 7, 2021

We break it into two parts. Part one is about capturing the most important information and making it easily accessible. Part two is learning how your sales team can take data and turn it into real, actionable insight that can inform your conversations. However, not all progressive profiling strategies are created equally.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Televerde

APRIL 24, 2024

It also gives me a chance to embrace one of my favorite parts of being Televerde’s CEO, which is getting to spend time with our clients. However, empowering your DE&I program may involve establishing employee resource groups or holding open forums with leadership to ensure you hit the mark.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. According to Statista, the global gross merchandise volume equaled $12.2 You have to think through how each part of the equation impacts your target audience. Part of your audit should include creating buyer personas.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Martech

APRIL 14, 2023

The different types of attribution models How to choose the right marketing attribution model Skepticism about the viability of attribution modeling Additional resources Estimated reading time: 5 minutes What is attribution modeling? Why is attribution modeling so important? What is the real ROI from a channel?

Marketing Attribution 106

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 106

Convince & Convert

DECEMBER 15, 2023

The SEO of search engines and social media matter equally in creating a trustworthy brand identity. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. You rank higher on search engine results, which drives more clicks to your profile and content.

Social Media 154

Social Media SEO Cost Per Click Media 154

ClickDimensions

MAY 17, 2023

Instead, participate in the conversations your target audience is already a part of. Free Downloadable Resource: The B2B Marketer’s Guide to Social Media Success 3. This could be in the form of blogs, podcasts or free learning resources discussing topics of interest to your audience.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

ANNUITAS

SEPTEMBER 7, 2021

We break it into two parts. Part one is about capturing the most important information and making it easily accessible. Part two is learning how your sales team can take data and turn it into real, actionable insight that can inform your conversations. However, not all progressive profiling strategies are created equally.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. This could be part of the problem. Shared training and resources Sales training isn’t just for sales teams. It is an essential for marketing as well.

Top of Funnel 121

Top of Funnel Work Management Marketing Management Marketing Automation Services 121

B2B Marketing Directions

SEPTEMBER 3, 2023

For years, US military commanders at all levels have used a framework called METT-TC as an integral part of their planning process. My mnemonic is MEC-R, which stands for mission , economic/legal environment , competitive landscape , and resources available. The second reason is equally important.

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

Convince & Convert

FEBRUARY 9, 2024

Ultimately, you want to augment your human intelligence resources, not replace them. Every part of the lead generation process is getting plugged into AI solutions. And second, not all of these tools are created equal. To test what works for you and best integrates into your sales and marketing strategies. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Vision Edge Marketing

APRIL 25, 2023

Even so, not all customers are equal: Some customers buy more than others. Footprint expansion depends on stellar relationships with the parts of the organization you are currently serving. We can use the Motorola Semiconductor example here as well. Do you know the share of wallet for each of your top customers?

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Salesforce Marketing Cloud

JUNE 3, 2022

This is a result of various factors: overall job losses, going part time or contracting to reduce workloads, or quitting altogether. This illustrates the need for more work focused around achieving gender equality in the workplace. million viewers tuned in to Salesforce’s annual gender equality summit, Trailblazing Women.

Customer Satisfaction 98

Customer Satisfaction Paid Search Agency Customer Surveys Communities 98

Sprout Social

MARCH 23, 2020

In addition to supporting employees with resources to support remote work , managers and team leaders should keep in mind these tips for cultivating a positive and productive remote environment for everyone. Commit to providing these resources for them just as you would to on-location employees. Trust comes first. Be an advocate.

Broadcasting 138

Broadcasting Distribution Paid Search Agency Training 138

Outreach

AUGUST 2, 2021

Industry experts often discuss customer experience in the context of B2C businesses, but it’s equally relevant in B2B. In this guide, we’ll do a deep dive into customer experience benefits, strategies, and resources. Here, too, your prospects or customers are individuals looking for a personalized connection with the brand.

Business 105

Business eCommerce Amazon B2B Sales 105

Heinz Marketing

OCTOBER 13, 2023

Essentially, it involves the seamless alignment of all your marketing efforts and resources to construct a unified strategy that drives results. When each action and tactic is part of a larger, cohesive strategy, it becomes easier to identify roles and responsibilities for each aspect of the change implementation process.

B2B Marketing 116

B2B Marketing Analytics Marketing Strategy Marketing & Strategy 116

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Redundancy equals wasted expenditure. Mapping the transformation journey.

Marketing AI 103

Marketing AI Contingency Planning Work Management Digital Transformation 103

Tony Zambito

MARCH 2, 2022

Some are addressing social issues as we see a rise in DEI (Diversity, Equality, Inclusion) initiatives and positions within corporations. Do corporations stop purchasing minerals and resources mined in Russia? The Russia-Ukraine conflict will eventually raise similar questions in other parts of the world.

Order 147

Order Business Planning Demand 147

Marketing Insider Group

AUGUST 4, 2020

Today, PDCA is a valuable practice that’s part of both Agile and Lean methodologies. It’s also an integral part of effective project management, Agile or not. Instead, it refers to the part of the process during which we build the tools for experimentation. Wide Applications of PDCA. PDCA in Customer User Stories.

Planning 356

Planning Lead Ranking Work Management Marketing Qualified Leads 356

Marketing Insider Group

JANUARY 24, 2022

Video is one of the most effective content types brands can create as part of their larger content strategy. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Retail operations platform, Vend, takes a different but equally effective approach to case study library searchability. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Salesforce Marketing Cloud

APRIL 10, 2024

But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. This leads to time and resource savings, as well as reliable and accurate reporting. It’s equally important to foster a data culture within your organization.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Zoominfo

MAY 8, 2020

Without fences, a company will wander about chasing after every potential lead or opportunity (good or bad), wasting time and resources pursuing dead-end “opportunities.”. This data-driven approach ensures we focus our finite GTM resources on the biggest and best opportunities first.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Salesforce Marketing Cloud

OCTOBER 28, 2022

Organizations’ use of carbon credits as part of their climate action strategies has sparked both excitement and concern globally. Carbon credits can be a key part of our efforts to reach the shared global goal of net zero. This is when the amount of greenhouse gasses emitted into the atmosphere equals those removed from it.

Planning 98

Planning Work Management Marketing Management High Quality Lead 98

Marketing Insider Group

NOVEMBER 29, 2022

If you designed your website with the Web Content Accessibility Guidelines (WCAG) in mind, it should be in good shape to engage all audience members equally. A dynamic, engaging website can serve as a sustainable resource that appeals to a broad audience. Research from GoodFirms shows that 38.5% will leave because of outdated design.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

Zoominfo

NOVEMBER 25, 2020

Diversity and Inclusion (D&I), and diversity, equality, and inclusion (DEI) are terms used to describe programs and policies that aim to promote and enact representation and participation of diverse groups of people. Getting To Know GIDI Part 1: Origin Story. Getting to Know GIDI Part 2: The Importance of Employee Activism.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

SmartBug Media

DECEMBER 5, 2023

More foot traffic equals more revenue equals the ability to scale quickly. If you’re running a sales-incentive program as a part of your strategy, pay close attention to if you can track proper payout. That’s your whole goal, right? And then, your tire could be featured right next to your competition.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Martech

AUGUST 13, 2021

Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” More resources and training for marketing ops. More alignment between teams.

Allocation 145

Allocation Work Management Planning Marketing Automation Services 145

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. Mike_Stelzner Founder, Social Media Examiner .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118