Trade Press Services Newsletter

FEBRUARY 1, 2024

Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape? Here are six tips to break out of a Groundhog Day marketing cycle. Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

The Forward Observer

MARCH 8, 2024

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

ClearVoice

JANUARY 13, 2022

Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more. If you're a minority business owner, we've compiled grants and resources that may be helpful for you in the new year. The San Diego Foundation.

Resources 52

Resources Business Allocation Paid Search Agency 52

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Once the limitations are outlined, you can decide if the no-cost route is right for you in human resource management software. The major benefit here is the Zoho name and brand. Are There Free HRM Options Available?

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

BenchmarkONE

OCTOBER 16, 2019

The right training can give you brand new ideas, exciting innovation opportunities, or reignite your inspiration. In his video series, Roy teaches how to build engaging and memorable stories using your brand or product that sink your offerings into your customer’s consciousness. The trick is to find it. .

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Webbiquity

MAY 17, 2022

Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. Businesses should provide these resources to support their staff. Differentiate your brand without disparaging competitors. These little things make an at-home work setting successful.

Organization 303

Organization B2B B2B Sales Training 303

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

DealSignal

OCTOBER 18, 2022

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. It nurtures brand awareness, deepens business relationships and accelerates opportunities – and 95% of marketers know the power they hold.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. When this happens, you must ask yourself how much of your lack of results is due to strategy and how much is due to a lack of the right internal resources and processes.

Allocation 115

Allocation Planning Advertising Agencies Paid Search Agency 115

Sprout Social

AUGUST 31, 2023

This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees. So, the social team stepped back from the brand accounts to spend more time hiking, fishing, surfing and finding other ways to spend quality time with loved ones outdoors. How did you spend the break?

Social Media 118

Social Media Work Management Paid Search Agency Marketing Proposals 118

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. Think about how you can enhance your brand awareness, increase engagement with your audience, and build a real community.

Social Media 318

Social Media Organization Media B2B 318

Only B2B

APRIL 24, 2024

But before we dive into that, let’s break down each in detail. Brand awareness and visibility. Enhanced Brand Recognition: Effective demand generation strategies elevate your brand profile, positioning you as a thought leader and a trusted resource within your industry. So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before. Yet, it’s still branded content and has a much stronger impact than third-party events.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” What does it say about the way brands co-opt BIPOC culture? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Even the majority of our own team fit within that demographic.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Martech

APRIL 10, 2024

We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. Building from an emotional core and circling back to connect fosters a stronger brand identity and a more loyal customer base. Building authentic brand advocacy 1. Innovation shouldn’t be a buzzword.

Work Management 100

Work Management Marketing Management Product Differentiation 100

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 79

Social Media Template Work Management Marketing Management 79

SmartBrief - Marketing

FEBRUARY 27, 2024

To keep your audience actively engaged, especially during lengthy or complex streams, integrate interactive elements like polls, quizzes and live chats and competitive elements like rewards or branded giveaways. Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Top Rank Marketing

APRIL 3, 2024

The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. Unfortunately, this is an all too common occurrence for many brands and users of LinkedIn.

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 85

CMO Enterprise Management Planning Work Management 85

B2B Digital Marketer

SEPTEMBER 28, 2023

John highlights the need to break free from assumptions and truly understand your audience’s needs. He also stresses the significance of being present when customers are ready to buy, surrounding them with your brand’s message. Breaking biases and transitioning to the growth phase.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Content Standard

AUGUST 19, 2021

Too often, content marketing is treated as something separate from the rest of your brand’s marketing. As a result, brands lose out on opportunities to amplify their content marketing efforts and support initiatives across the full marketing and sales organization.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Contently

MAY 12, 2020

During every commercial break, I got hit with a series of copycat ads from brands dead-set on reminding me that there was a pandemic raging outside my apartment. Take a look: “A pandemic is here, but we, a brand, are also here. The draft was supposed to be a welcome escape from COVID-19, except it wasn’t at all.

Content 218

Content Paid Search Agency Ads Resources 218

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

Keywords 100

Keywords Template Analysis Barriers 100

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Heinz Marketing

JULY 26, 2022

If you aren’t super familiar with this concept, I’ll break it down below. This means it often takes more effort (and money) to break through the noise and capture the attention of your audience. Continued partnership that uses Nike branding on Apple products. Cross-promote different resources and events.

Advertising Agencies 106

Advertising Agencies Planning Co-Registration Bundling 106

Stevens & Tate

SEPTEMBER 26, 2023

Plan Your Emails Your emails may contain helpful and resourceful content, but you may not get optimum results if they’re not well-planned. Alternatively, depending on your brand offers, you can develop quality lead magnets focused on the type of subscribers you want to attract. In addition, keep them brief to enhance engagement.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Contently

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Studies 197

Studies Brand Identity Branding Lead Scoring 197

BOP Design

FEBRUARY 11, 2022

When we break it down further, it is the “measurement of physiological and neural signals which can help marketers gain insight into customers’ motivations, preferences and decisions.” Neuromarketing often requires a significant investment of resources and budget to get relevant, actionable insights. Why Is Neuromarketing Valuable?

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117

SmartBug Media

JULY 24, 2023

It outlines the actions needed, the resources required, and the milestones to be achieved along the way. In the corporate world, this can lead to wasted resources, missed opportunities, and, ultimately, failure to achieve key objectives. This goal should feel ambitious but possible, given sufficient time and resources.

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Let’s start by breaking down the basics. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137