Marketing Insider Group

JANUARY 30, 2024

Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. First off, we listen. And not just ‘nodding your head while thinking about lunch’ listening. This resource represents the audience or buyer perspective.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. How Do Bloggers Make Money?

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Vision Edge Marketing

APRIL 11, 2023

The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions. Salesforce is a customer relationship management (CRM) software company that is known for its commitment to social responsibility. What do you stand for as a brand?

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Tomorrow People

MARCH 8, 2018

It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. Social media networks are booming and blogs are part of the everyday online landscape. Content Marketing Strategy Step 1: Listening. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. It’s a good time to check in with them and listen to what they like, don’t like, and want more of from you.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. Their blog keeps on top of the latest news in information security, looking at new threats and vectors. The blog is literally awash with news items, opinions, and guides.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Zoominfo

MARCH 3, 2019

Sprout Social. Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. The more you understand about other businesses in your field, the easier it will be to guide your own brand in the right direction.

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. It goes deep on: the seven universal story points to which all humans respond, including a character, a problem, a guide or mentor (hello, Gandalf), a call to action and a plan.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

The Lead Agency

APRIL 14, 2024

Bring in guests and use your listener data. That list could guide you on new podcast topics, but it can also be an endless well of ideas and insights from which to create content across mediums. From your episodes, you could pull a quote and post it on social media. Take transcript snippets and write blogs around the topic.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Target users.

Marketing AI 130

Marketing AI Paid Search Agency Generation Enterprise Management 130

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

OCTOBER 31, 2023

With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. For example, “What is the impact of building strong communities on social?”

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. They offer insights into website visits, search queries, social media activity, and more. Must Read: Guide of Using Intent Data in Your ABM Program Sales Enablement: Equip your sales team with intent data insights to engage.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Here’s a quick guide on finding and joining groups on LinkedIn.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

OCTOBER 20, 2020

Empathy forms a crucial part of emotional engagement, be it managing conflict, resolving challenges, performing well within individual or team dynamics, or just being able to actively listen in order to lead effectively. Coca-Cola lets employees recommend stories on their corporate blog with a special “Staff Picks” section.

Business 353

Business Work Management Correlation Cable 353

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. The Philips Asia Digital Command Centre (PADCC)—a groundbreaking social command center. Creativity is a difficult concept to put into words. But, we didn’t want to leave it at that.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

FunnelEnvy

MARCH 18, 2024

Personalize the Buyer’s Journey Think of your buyer’s journey as a guided tour. Then, you can personalize the experience by providing relevant content and resources at every touchpoint. By tailoring the journey to each persona, you guide potential customers smoothly towards conversion.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact.

Business 114

Business Analysis Work Management Forecasting 114

Animalz blog

DECEMBER 14, 2023

Instead, these resources go to rot in digital archives. Welcome to the Sweet World of By-Products By-products are incidental resources you gain while creating a product. Side note: Apparently, I’m in the top 5% of Shakira’s listeners.) Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

ClearVoice

MARCH 14, 2024

In this guide, we’ll explore how strategic content partnerships can amplify your results. In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. The Strategic Value of Content Partnerships Spotify and Uber.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

The Marketing Blender

OCTOBER 28, 2022

Resources. . You can also follow industry leaders and influencers on social media. Keep Learning: Which social media platforms drive the most sales? Be an active listener. When talking to someone, really listen to what they’re saying instead of just waiting for your turn to speak. Our Services. .

Tips 98

Tips Marketing Budget Business Allocation 98

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” That has all changed, almost overnight. What is genAI exactly?

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

Martech

OCTOBER 10, 2023

Today, that statistic has flipped, with consumers driving 66% of touchpoints via search, third-party sites and social media, according to Terakeet, an owned asset optimization agency. Social media engagement can indicate consumers’ most trusted sources of information, messaging that appeals to them and where their overall interests lie.

Marketing AI 115

Marketing AI Paid Search Agency Allocation Marketing Management 115

Choozle

APRIL 9, 2024

In this blog, we’ll delve into why inclusive language matters and how employees can become advocates to each other in this journey. This could involve participating in diversity training programs, joining employee resource groups, or supporting diversity-focused recruitment efforts.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Vidyard

APRIL 19, 2021

Build an Online Resource Guide 5.2 Embrace Social Opportunities to Foster Team Culture 5.4 By encouraging a sales team to be relentlessly resourceful during the hiring and onboarding process, a team will be set up for success in the remote world. Build an Online Resource Guide. Celebrate Team Wins 5.5

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Impressions.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138