ClickZ

JULY 23, 2020

Customer experience is still king, even though predicting customer behavior right now is hard. The fact of the matter is, most of us will be expected to achieve impressive results with fewer resources well into 2021. Buyer behavior during a crisis can be inconsistent and difficult to predict without the right tools.

Lead Ranking 111

Lead Ranking Lead Scoring Marketing Automation Services Marketing Budget 111

Content Marketing Institute

JANUARY 16, 2018

Set reasonable goals , document your strategy, create expectations based on your company and available resources, and put good processes in place. If you have a documented strategy, revisit it often. If you have a documented #contentmarketing strategy, revisit it often, says @LisaBeets. Internal resources. Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Marketing Insider Group

AUGUST 18, 2020

While the goal-setting process is being reviewed, it’s also the best time to revisit your choice of CRM. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.”. Develop Full-Funnel Content.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Vision Edge Marketing

SEPTEMBER 26, 2017

Analytics and Predictive Modeling. For BIC organizations, Marketing Ops serves as this central nervous system, facilitating the planning, performance management, resource management, and systems/tools and workflow to support the entire customer experience. Create or revisit your Marketing Ops function’s charter. Benchmarking.

Resource Management 152

Resource Management Planning Enterprise Management Budget Programs 152

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Keyword volume is generally used to understand how popular a keyword is and to predict how much organic traffic a page would get if it ranked for that keyword. Let’s imagine I work for a company that is an amazing resource on the best types of cycling shorts. Metrics can be misleading.

Lead Scoring 90

Lead Scoring Lead Ranking Domain SERP 90

Televerde

JANUARY 26, 2021

By utilizing this “ zero-waste ” strategy, you won’t be using up valuable time or resources on mere possibilities. In a study by Televerde, respondents that had not implemented an ABM strategy lacked adequate technical resources. Predictive software: Select and prioritize accounts. A powerful headline and hook. Use images.

Account Based Marketing 59

Account Based Marketing ABM Marketing Automation Services Marketing Management 59

BenchmarkONE

SEPTEMBER 16, 2021

Research by Social Media Today predicts that an overwhelming 91% of customers would use an online knowledge base if it were available and tailored to their needs. You can also include related resources such as similar articles, questions, or topics. So make sure to keep revisiting the content and promote topics that are most current.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Content Standard

SEPTEMBER 27, 2021

For example, a brand’s search content stream may consist of long-form ultimate guides (like this one) that are contextually supported by (and crosslinked to) related blog articles and how-to videos. As a high-level blueprint, it’s a resource the entire marketing organization can use to orient their short- and long-term planning.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Be sure to check out the other quality blogs that were nominated by MarketingSherpas 185,000+ Readers, many of them are already on my blogroll. Im listed in the "B-to-B marketing blogs" section.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Brian Carroll and others extended the conversations so I thought I’d revisit the topic with some more thoughts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hinge Marketing

AUGUST 16, 2017

While I can’t claim to predict what will happen to the economy in 2018, I can offer — based on Hinge’s ongoing research into professional services marketing — a couple of observations about where marketing appears to be headed in the year ahead. Or download some of our free resources below. What to expect in 2018. Happy planning!

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Convince & Convert

MARCH 4, 2016

While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. They have it wrong. "Build it and they will come."

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Hinge Marketing

JUNE 27, 2014

This blog post is part one of a series where we will go through the different levels of email marketing techniques. Similarly, you might invite your audience to subscribe to your blog or read case studies and profiles on your website. These are questions you’ll need to revisit regularly. So how do you get started?

Email Marketing 48

Email Marketing Planning Marketing Analytics Tools Paid Search Agency 48

LEADership

APRIL 22, 2014

So do we need to revisit the universal definition of a lead in the world of sales and marketing? Marketers now have multiple ways, both online and offline, to drive traffic to their websites, blogs, social profiles, as well as physical stores. Let’s discuss this on my blog. . Has this changed? Let’s discuss this….

Lead Scoring 40

Lead Scoring Lead Ranking Work Management Marketing Automation Services 40

LEADership

APRIL 7, 2015

Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. We need to stop and revisit our strategy.” The data you capture may be predictive of conversion and repeat purchase. Just like that. No mincing my words.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

CoSchedule

JANUARY 24, 2023

Tasked with writing a blog post and looking for a place to start? A lot of blog posts on the topic (pretty meta, I know) claim to be ultimate guides. I’ve been publishing blog posts for 15 years. ^^^ That’s all it takes. I’m predicting successful content will become more targeted and shorter in the next ten years.)

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

Hubspot

DECEMBER 19, 2013

I''m talking about those marketing predictions posts. Sometimes, these types of blog posts can be great. Usually this happens when the same insights get repeated year after year on blog after blog so that all the "insight" of the prediction gets turned into uninteresting mush. 4) SEO will die.

Top of Funnel 28

Top of Funnel Budget Programs Inbound Marketing Mobile Marketing 28

Hubspot

MARCH 5, 2015

Company Blogs and Publications Have Significantly Different Profiles. Our first test compared search performance by domain type -- company blogs vs. publications (such as news or media sites). On average, publications tend to rank higher than company blogs, with an average search ranking of approximately 5.8

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

KoMarketing Associates

NOVEMBER 13, 2018

Need some resources? Next Step : Go back and revisit your old content. Here are some resources: Legacy B2B Content: When to Refresh, Redirect, or Remove. Because while people are writing longer pieces (the average blog post length was up 19% YoY), we are still seeing short content being written. I would agree.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

Martech

JULY 21, 2022

If not, go back and revisit your targeting. Whether you choose to A/B test, use rules, or choose Continuous Conversion to “always be testing” it can take a lot of time and resources you might not have. For even more tips to optimize your ads and landing pages, read this blog.

Spending 121

Spending Paid Search Agency Ads Marketing Budget 121

Adobe Experience Cloud Blog

JUNE 24, 2013

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. What Hasn’t Changed. The social media revolution.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Martech Advisor

MARCH 30, 2020

It then delves into content marketing, business blogging, and provides 57 blog post ideas. If you ever need to brush up on or revisit certain marketing concepts, this is a must-have book in your personal library. It then gets into predictive modeling and reviews descriptive, predictive, and prescriptive analytics.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Zoominfo

FEBRUARY 19, 2019

Efficiency and Smarter Use of Resources. Not only is this a poor use of time, but it’s also a strain on resources. Although it’s not entirely necessary for this exercise, all marketing organizations should regularly document, analyze, and revisit their sales cycle. Let’s look at an example. Which channels?

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Heinz Marketing

DECEMBER 11, 2017

Sometimes brand’s put on the back burner, and brand is forgotten as a way of building sustainable, repeatable, predictable pipelines. You should be revisiting your brand moments at least once a month, whether it’s with a PR company, your creative agency that you’re either using internally or externally.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Jackie Walts

JANUARY 6, 2021

Here are some thoughts: Accept that you can’t confidently predict anything. Revisit your content. Save the big guides and “state of’s” for later and work on one pagers, infographics and blogs. Do you have the support resources, product and staff to provide the level of customer service you are promising?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Demand Generation 56

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. By recording videos that can then be revisited on demand whenever needed, you can share content and messaging with every stakeholder in an organization on their own schedule. How to Take Advantage of Video Trend #1. Get the Kit.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Hinge Marketing

JUNE 5, 2017

The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. It encourages you to revisit old habits and assumptions. Blogs/Online Publications. It is proactive rather than reactive. Print Publications. Direct Mail.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

SalesIntel

APRIL 19, 2023

You might find that you need to constantly revisit your buyer personas as your product changes and the market for your product changes. By understanding the results of your efforts, you can make informed decisions about where to invest more resources or how to refine your strategy for maximum effectiveness.

Paid Content 52

Paid Content CMS Development Paid Search Agency Marketing Automation Services 52

Convert

FEBRUARY 13, 2023

With plunging savings, rising debt, and the overall economic pessimism that’s coloring predictions, consumer behavior will change in significant ways. You test a strategy to see if it works before committing significant resources to it. However, in this blog, we want to expand on the scope of both innovation and disruption.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Zoominfo

FEBRUARY 19, 2019

Efficiency and Smarter Use of Resources A poorly organized content calendar obscures visibility into ongoing projects and campaigns. Not only is this a poor use of time, but it’s also a strain on resources. And, is your calendar dynamic enough to change directions without wasting time or resources? Which channels?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Work Management 100

Single Grain

JANUARY 18, 2024

It’s also a great place to provide additional context, background information, or links to related content or resources. Update Descriptions for Ongoing Relevance: Periodically revisit and update your video descriptions to keep them current, especially if they include time-sensitive information or links.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. By recording videos that can then be revisited on demand whenever needed, you can share content and messaging with every stakeholder in an organization on their own schedule.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. Known original keyword targets for each blog (rather than guessing). Similar content writing techniques for targeting specific keywords for each blog. Back it on up.

Lead Scoring 56

Lead Scoring Lead Ranking Studies Correlation 56

Outbrain

DECEMBER 30, 2019

That’s why it’s smart to revisit the KPIs used for video advertising or other reasons at least annually. You could also invest in a native auto-play ad , which lives at the end of content, such as a blog post. Statistics predict that marketers will devote 38.7% KPIs will change as your marketing goals do. Types of Video Ads.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60