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How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331
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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics.

Trends 274
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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

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Blog: How Industries Across B2B and B2C Use Conversational AI

Conversica

And when businesses have thousands of contacts to engage with, outreach becomes a drain on resources. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. Post-Event Follow Up for B2B Tech.

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B2B Data Enrichment: The Answer to Overcoming Marketing Budget and Resource Constraints

DealSignal

How much information do you have on every prospect in your database? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Data enrichment activities fall into two categories: lead enrichment and account enrichment. What about your targeted accounts?

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Instagram isn’t just a photo-sharing website anymore.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

41% of marketers think video is THE best content format for building relationships that generate leads. Marketers prefer video for their lead generation goals over any other content format. It is how you should be doing Linkedin video marketing. 87% of LinkedIn video marketers say it’s been an effective channel for them.

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