ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

ClickDimensions

JANUARY 18, 2019

But B2B marketers shouldn’t miss out – particularly since, according to Mobile Marketing Watch, SMS messages have an open rate of 98 percent. In addition, per research from AT&T, 85 percent of mobile device users prefer a text from businesses over phone calls or emails. Read on to find out! Read on to find out! Create a list.

SMS 74

SMS B2B Marketing Planning B2B 74

DivvyHQ

MAY 19, 2019

Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. Despite the popularity of other marketing channels such as email and social media, SMS marketing is alive and kicking in 2019, and we’ve got evidence to prove it. ” Source: [link].

SMS 68

SMS Relevance Campaigns Tips 68

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. When it comes to utilizing email, previous research suggests that it is also still a large driver of sales revenue. Driving Revenue via Email Marketing.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. About 43% said that they had made a purchase via a post in social media over the course of the last year as well.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Previous research indicated that it also remains a key driver of sales revenue. It outperformed SMS by 92% and banner ads by 39%.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

US Data Corporation

SEPTEMBER 19, 2019

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. SMS is an acronym for short service message. SMS text marketing has the ability to help a wide range of B2C industries, from retail stores, to nonprofits. The Legality of SMS Text Marketing. Advantages.

SMS 40

SMS Planning Opt-out Mobile Advertising 40

US Data Corporation

SEPTEMBER 19, 2019

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. SMS is an acronym for short service message. SMS text marketing has the ability to help a wide range of B2C industries, from retail stores, to nonprofits. The Legality of SMS Text Marketing. We’re not sure.

SMS 40

SMS Planning Mobile Advertising Opt-out 40

US Data Corporation

SEPTEMBER 19, 2019

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. SMS is an acronym for short service message. SMS text marketing has the ability to help a wide range of B2C industries, from retail stores, to nonprofits. The Legality of SMS Text Marketing. Advantages.

SMS 40

SMS Planning Opt-out Mobile Advertising 40

Delivra

SEPTEMBER 26, 2018

Pew Research Center. This condensed tutorial offers insights on why you need a multi-channel marketing strategy that has email, SMS and push notification at the heart of it, and how you can effectively and efficiently increase brand awareness, boost customer loyalty and gain more sales through marketing automation. Flurry Mobile.

Multi-Channel 49

Multi-Channel SMS Advertising Channels Automation 49

Marketing Insider Group

MARCH 31, 2021

Also, do a little research on what the locals call your products. Research shows that “mirroring,” tailoring your speech and body language to those with whom you are communicating, helps you get your message across better, making you seem more likable. Just be sure to do your research. If in doubt, ask your local teams.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

ClickDimensions

APRIL 14, 2023

Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations. Did you know SMS marketing has an average open rate of 98%? As an educational institute, it’s important to know exactly how your potential students want to be communicated with.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Enablement for all.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Hubspot

DECEMBER 3, 2019

The research suggests that the vast majority of client communication takes place via email, which is used by 96% of web designers. 83% supplement that with phone or video calls, while the numbers for SMS (29%), project management systems (15%), file transfer tools (15%) design platforms (14%) and Slack (13%) lag way behind.

Stats 99

Stats Design Research Word of Mouth 99

Optinmonster

APRIL 4, 2024

SMS Marketing: Do you plan to also send SMS marketing messages ? Streamline your marketing tools by choosing an email platform with an SMS add-on. Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. However, our list is far from comprehensive.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Biznology

JUNE 6, 2018

And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. – Conduct drip email, SMS or Facebook ad campaigns based on segments. – No support for SMS. Many consumer-facing businesses rely principally on phone calls, and increasingly chat and SMS.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Martech

MAY 13, 2022

The mobile marketing ecosystem includes ads on mobile websites and apps but goes beyond the traditional digital marketing paradigms to exploit mobile-centric features like SMS, MMS, and proximity targeting. 7 common mobile marketing techniques: Short message service (SMS) marketing. Get personal with SMS marketing.

Mobile Marketing 126

Mobile Marketing Work Management Marketing Automation Services Marketing Management 126

SendX

JUNE 23, 2021

This research suggests that the importance of CASL is rising for Canadians. There was a 37% drop in spam sent from Canada during the next year, while another research found that in this time, Canadians' inboxes had received 29% less genuine email (either spam or not) than they did previously. What does Consent Entail?

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Martech

AUGUST 9, 2023

SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by online marketing and sales company Constant Contact and research firm Ascend2. Big interest. Companies using AI/automation are finding it a big time saver.

Marketing AI 98

Marketing AI SMB Automation Tools 98

Martech

MAY 12, 2023

Broad horizons When looking for inspiration or conducting “secret shopper” research, consider more organizations than your employer’s obvious competitors. Websites, email, social media, SMS texts, databases and lead forms are just a few elements and components of martech-enabled campaigns that a broad swath of organizations employ.

Work Management 130

Work Management Marketing Management SWOT SMS 130

Webbiquity

OCTOBER 10, 2017

However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! You can utilize push notifications and SMS messaging to follow-up in a way you can be sure they’ll see. And nearly half of those searches are happening while they are actively at work.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Valasys

OCTOBER 10, 2023

Understanding Mass Text Messaging Mass text messaging, also known as SMS marketing, involves sending promotional messages or notifications to a large group of recipients simultaneously. With the rise of smartphones and the increasing reliance on mobile devices, SMS has become an integral part of our daily lives.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

ANNUITAS

APRIL 19, 2022

Buyers are choosing to engage in new ways as they continue to increasingly prefer to do their own research prior to ever getting on the phone with a salesperson. When’s the last time you conducted research to find out where your prospects are searching for information? Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Webbiquity

JULY 21, 2020

Send² (Send Squared) is a unique AI-based predictive marketing system that helps you determine what email, text, SMS or MMS to send, when to send, and whom to send it to. Remesh is an AI-based marketing research tool that lets you have a live conversation with any audience that matters to you. 10 AI-Based Marketing and Sales Tools.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Marketing Insider Group

JULY 15, 2020

Additionally, if you already have a way to communicate directly with your customer base, such as an email newsletter or SMS marketing, send the update out in those channels. Make sure you do your research before going all-in on the latest trend. Make sure those sites have your most current information. .

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Litmus

OCTOBER 28, 2021

SMS won’t replace email, but they’re a match made in heaven. SMS won’t replace email, but they’re a match made in heaven. In her session “SMS – Hot Channel on the Marketing Block”, Stephanie dives into SMS basics, the benefits, and how email and SMS can work in unison. Watch out for the HIPPO.

SMS 86

SMS ROI Email Marketing Advertising Agencies 86

SmartBug Media

JANUARY 4, 2023

When it comes to email marketing, our research on certain demographics provides helpful insight into the frequency and rate at which people check their email: Ninety-nine percent of email users check their inbox every day, with some checking 20 times a day. Email Marketing with Tangible Results. percen t click rate. percent open rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. SMS or texting, which require users to opt in, allows you to reach your content consumer via a native app on their phones. research Click To Tweet.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Sharpspring

AUGUST 16, 2022

Most likely because the iMessage services (built on older SMS and MMS protocols) align with Apple’s business strategy of locking customers into the Apple ecosystem. The State of Martech, by the research firm Ascend2 and SharpSpring, found that 44% of marketing teams are using 4 or more tools to execute their strategy.

Google 87

Google Budget Programs Lock-In SMS 87

Martech Advisor

DECEMBER 17, 2019

The combination of the ubiquity of SMS and the app-like functionality of RCS and Apple Business Chat is about to help marketers connect with audiences in new ways. The Industry Will Adopt Multimedia Messaging Services (MMS) in SMS Marketing. MMS will skyrocket using images and video, garnering higher engagement than SMS.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Oktopost

JANUARY 16, 2024

However, the creative process from research to writing doesn’t come without its difficulties. By researching your prospects for you, Regie AI takes relevant information to create custom email sequences and one-to-one emails on your behalf. The tool can also send out emails for you, giving you one less task to worry about.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Salesforce Marketing Cloud

APRIL 25, 2024

Our research found that 88% of customers say good customer service makes them more likely to purchase again. Our research found that 86% of service professionals say that customer expectations are higher than they used to be. Our research found that 69% of service decision makers say agent attrition is a major or moderate challenge.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

ClearVoice

AUGUST 31, 2020

According to engagement research by the Gallup organization, employees who are genuinely cared for, respected, and considered in the workplace provide higher-quality work which yields higher-quality outcomes. SMS personalized outreach. SMS read and response rates this high indicate something special is occurring here… and it is.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Martech

NOVEMBER 19, 2021

Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% Personalized SMS. One of the most frustrating things for customers is a fragmented brand interaction.

Personalization 138

Personalization Paid Search Agency Work Management Conference 138

QuanticMind

OCTOBER 9, 2023

SMS (Text Messaging) Mobile messaging has been gaining popularity , particularly over the last couple of years as brands have been scrambling to meet consumers at home on their own terms. It caused a huge stir across the advertising industry.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Hubspot

AUGUST 18, 2020

Market research firm IDC found that businesses collectively invested an estimated $2.7 Voice and SMS — tools that leverage AI to improve your voice call and SMS outreach. Voice and SMS platforms can expedite and optimize prospect outreach. Perhaps the most prominent platform with these capabilities is Gong.

Marketing AI 74

Marketing AI Top of Funnel Process SMS 74

Salesforce Marketing Cloud

OCTOBER 19, 2023

Omnichannel routing : Route questions from any channel — email, SMS, and social media — to the right agent for the most efficient resolution based on skill set, availability, and capacity. Knowledge bases : Let AI create, organize, and deliver self-service content, so your agents can focus on more complex cases.

Efficiency 104

Efficiency Contacts Automation Work Management 104