Rain: The Growth Agency

JANUARY 11, 2021

Mark Yesayian has been promoted to Chief Digital Officer, while Dan Gallagher has been appointed to Executive Vice President of Brand Strategy and Research. Gallagher’s accomplishments include building the Brand Strategy and Research department from the ground up, including a proprietary online survey platform called MindReader™.

Paid Social Agency 40

Paid Social Agency Advertising Agencies Ad Agencies Promotion 40

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Other times, not so much.

Studies 60

Studies SEM Case Studies Adwords 60

Webbiquity

FEBRUARY 24, 2017

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Giving up Too Early.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. A study of more than 16 million social shares by brands found that 79.6% 6: The State of Search: 17 Illuminating SEO and SEM Statistics. And what does that mean for marketers?

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Biznology

APRIL 18, 2018

I have not seen data on the negative impact of personalization on buying habits, probably because no one wants to commission a study that cuts into their bottom line. Despite the dearth of research into the negative affects of personalization, the EU has enacted a law that protects people from malicious data gathering and dissemination.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

QuanticMind

JUNE 20, 2017

Studies suggest that 65% of your potential customers might start their customer journey on a smartphone, but 61% will continue on a desktop. As researched by BusinessInsider, US adults shopping for retail products spend more than half their shopping time on mobile but spend only 15% of their money via mobile.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Golden Spiral

DECEMBER 12, 2019

Investing more in SEM? In your ongoing research, you have likely come across advances in marketing and case studies that have turned your head. If it does, and you add in a marketing effort like an overhaul of your website, you must edit the budget accordingly to handle the big ticket items first. Paid LinkedIn?

SEM 83

SEM Marketing Budget Paid Search Agency Marketing Budget Creation 83

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Hands-On Learning: Research-driven projects held in collaboration with area companies such as Georgia-Pacific and Porsche.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

TrustRadius Marketing

JANUARY 17, 2023

Do Your eCommerce Research. Before even getting started, you’ll need to do some in-depth market research into the niche you want to move into. After determining which products to sell, competitors should be identified and studied. The Importance of Digital Marketing and SEM.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Business2Community ). Business2Community ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Content4Demand

NOVEMBER 5, 2021

Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel. One case study to highlight is Imprivata , a global healthcare IT security company.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Excelsior Research

JUNE 28, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Case Studies: Case studies are break downs of the process a business helps customers achieve their desired results. appeared first on Top B2B Market Research company in India : Excelsior Research.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

TrustRadius Marketing

JANUARY 17, 2023

Here are some of the best strategies to consider for eCommerce success in 2023. Do Your eCommerce Research Before even getting started, you’ll need to do some in-depth market research into the niche you want to move into. After determining which products to sell, competitors should be identified and studied.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

Here are some of the best strategies to consider for eCommerce success in 2023. Do Your eCommerce Research Before even getting started, you’ll need to do some in-depth market research into the niche you want to move into. After determining which products to sell, competitors should be identified and studied.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. news, blog posts, research) with other members who may find the information useful. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Webbiquity

APRIL 7, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. The last time we met, I asked the group what their top pain point was.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. This may be incredibly time-consuming but it’s the foundation of every SEM program.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Circle Studio

AUGUST 23, 2018

Case studies. According to research from Demand Gen Report , case studies are the top content preference for B2B buyers, with 78 percent using them when researching purchases or selection decisions. Research reports and white papers. Other ways to drive website traffic.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

QuanticMind

OCTOBER 9, 2023

Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Google Ads and Microsoft/Bing Ads represent an attractive option for brands setting up direct response marketing campaigns as they empower media buyers to reach highly specific market segments through a wide range of granular targeting features. increase in weekly revenue.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. Thomson set out to study what makes things break big. The rules of digital marketing are constantly changing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Contact some of your early adopters to create case studies. But strategic PR efforts take this competitive research a step further. Lead generation and PR: Why it matters.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Study Takeaways. Branded visits were almost entirely “replaced” by organic results.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. The study authors admit that because they focused on meta search engine DogPile, the figures may be different for other search engines (such as Google, maybe?).

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

ClearVoice

NOVEMBER 2, 2018

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Our best advice is this: Research the heck out of conferences before you sign the dotted line.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration. Content and database marketing have emerged as indispensable tools in the modern marketing landscape.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

QuanticMind

APRIL 19, 2017

Getting on Track with SEM. As if analytics for SEM weren’t convoluted enough, tracking is getting tougher. McKinsey studied this trend across 20,000 customers in five industries and three continents. How will the future of SEM analytics address the increasingly fragmented, and increasingly difficult-to-track customer journey?

Analytics 40

Analytics Advertisements Advertising SEM 40

Directive Agency

NOVEMBER 8, 2018

94% of people say that websites with good designs are more trustworthy, according to a Research Gate study. Optimizing a site for search engines is done through a series of methods and usually begins with extensive research of the following components: Industry keywords. SEO & SEM Positions. Audience behavior.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

QuanticMind

JUNE 14, 2017

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Dischler cites a handful of studies that collectively suggest that 50% of users abandon a website with a loading time greater than 3 seconds, and that each additional second of load time adds a 20% drop in conversion rate.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. When a user types in a certain keyword, SEM enables your business to appear as a top result for that search query.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. You need to study the search results closely if you want to master the art of understanding keyword intent. SEM is the exact opposite. They're broad match bidding on terms containing "restaurant.".

PPC 101

PPC Work Management SEO Top of Funnel 101