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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Studies suggest that 65% of your potential customers might start their customer journey on a smartphone, but 61% will continue on a desktop. As researched by BusinessInsider, US adults shopping for retail products spend more than half their shopping time on mobile but spend only 15% of their money via mobile.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Dischler cites a handful of studies that collectively suggest that 50% of users abandon a website with a loading time greater than 3 seconds, and that each additional second of load time adds a 20% drop in conversion rate.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Google ran an independent study with 140+ advertisers across multiple verticals. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40
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The B2B Paid Advertising Playbook: Strategies for Getting the Most for Your Ad Dollars

New North

Leveraging Search Engine Marketing (SEM) SEM is your ticket to prime real estate on search engine results pages. Don’t forget about Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV) for a fuller picture. Focus on intent, and you’ll drive qualified traffic that’s more likely to convert.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. Look for case studies on the agency's website. How Much Do PPC Companies Charge?

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12 Considerations For Choosing A B2B Digital Agency in 2019

Ledger Bennett

They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work. Not every client allows the agency to post branded case studies directly on their site, so request additional case studies that might not be posted. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.