KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Oktopost

APRIL 28, 2024

Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms. In fact, 75% of B2B buyers are using social media to research solutions, and sales teams can use social media platforms to engage with them online. The B2B sales space is changing.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Zoominfo

JUNE 17, 2019

Check out these statistics and you’ll understand why cold calling gets such a bad rep: Less than 2% of cold calls result in a meeting ( source ). Consider these statistics: The response rate for direct mail is 5.1% Instead, look to learn the information that your data and research haven’t provided. Direct mail.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

JUNE 15, 2020

Sales Voicemail Statistics Today’s sales professionals have more ways than ever to get in touch with prospects. Consider these statistics ( source ): 80% of calls go to voicemail Recipients don’t return 90% of first time voicemails Sales reps spend 15% of their time leaving voicemails The average voicemail response rate is 4.8%.

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

KoMarketing Associates

OCTOBER 4, 2018

According to the “2018 Location-Based Marketing Report” conducted by Lawless Research and Factual, marketers that implement their data into their strategies see more success when it comes to achieving their primary objectives. What was the most interesting finding/statistic to you in the report? How can they improve upon their efforts?

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

Zoominfo

MAY 30, 2019

Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics ( source ): 80% of calls go to voicemail, and 90% of first time voicemails are never returned. The average voicemail response rate is 4.8%. has a 164% better connection rate than at 1 to 2 p.m.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Hinge Marketing

DECEMBER 1, 2015

When conducting brand research for your firm, choosing the right way to gather data will vary, and the decisions that you make early in the process can have a ripple effect down the line. Targeting the right audience persona is important if you want actionable results from your brand research endeavor. A higher response rate.

Research 48

Research Brand Identity Branding Sample 48

SalesGrape

DECEMBER 3, 2023

Conducting thorough research on each audience segment allows telemarketers to craft personalized messages that resonate with their specific challenges or goals. Use statistics and case studies to support your claims and provide evidence of success. Start by clearly articulating the value proposition of your offering.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Top line response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Savanta

MAY 15, 2017

Four, decide whether telephone, online or face-to-face will get the best response rate. With the plethora of DIY research tools on the market nowadays, every man and his dog reckons they’re a market researcher. Not only is that annoying, it’s doing significant damage to the brands these hapless researchers represent.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136

Only B2B

FEBRUARY 4, 2020

These are a few handpicked statistics out of many to indicate the effectiveness of email marketing and why it should be your best marketing friend. A statistics published by Hubspot , states ‘Data suggests the ideal length of an email is between 50 and 125 words. Emails this length had a response rate above 50%.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Savanta

MAY 15, 2017

Four, decide whether telephone, online or face-to-face will get the best response rate. With the plethora of DIY research tools on the market nowadays, every man and his dog reckons they’re a market researcher. Not only is that annoying, it’s doing significant damage to the brands these hapless researchers represent.

Business to Business 120

Business to Business Customer Surveys Business Opinions 120

Engagio

MARCH 29, 2021

Intent data helps you understand what keywords the account or people at that account are researching. This information helps you understand what target accounts are researching on the web. Note: Finding accounts in-market for your product is a key part of a personalization strategy. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. Consumers may use one channel for inspiration, another channel for research and yet another channel for purchases. Social Media Advertising Statistics.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Strategic-IC

MARCH 18, 2020

The statistics of the impact of an in-person event are compelling indeed: 98% of users feel more inclined to purchase after attending an event. 75% of B2B buyers want branded content that helps them research business ideas and find solutions - but 93% of brands focus their content on marketing their own products and services.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Webbiquity

OCTOBER 16, 2018

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” ” Not just any direct mail, though.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

EveryoneSocial

JANUARY 4, 2021

Personalized video enhances prospecting and social selling efforts with a chance for higher response rates than email or messages. Discoverly offers research for prospecting that is helpful to drive relationship building for social selling. Check out these statistics for more proof of the value of social selling!

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Walker Sands

JULY 17, 2023

In fact, one study by Boomerang determined that emails containing just 75-100 words received the highest response rate at 51%. Our email marketing campaign strategies are backed by research methods like A/B testing for measurable results. Because on average, email prospects spend 15-20 seconds skimming an email before moving on.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

NuSpark Consulting

JUNE 23, 2017

The idea has been well received, with Facebook Lead Ads increasing the exposure of advertisers, improving user experience and providing better conversion statistics. Rapid response rates are important for the success of inbound leads, and research shows conversions double when sales people contact prospects in less than a minute.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Optinmonster

FEBRUARY 18, 2024

Related Content: Social Proof Statistics: Powerful Facts That Will Help You Boost Your Brand Understanding the Value of Reviews Let’s go over a couple of benefits of obtaining business reviews: The SEO and Visibility Boost Reviews do more than just reassure potential customers; they’re a cornerstone of your online visibility.

Work Management 71

Work Management Marketing Management eCommerce Ideal Customer Profiles 71

Oktopost

DECEMBER 4, 2023

Furthermore, LinkedIn statistics show that on average, modern sales leaders see 42% larger deals and 15% more pipeline when using Sales Navigator as well as 17% higher win rates when saving leads on the tool.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Sprout Social

JULY 30, 2019

65 Social Media Statistics to Bookmark in 2019. It’s best to research industry benchmarks beforehand and then monitor your ads and adjust accordingly. Customer care: Response rate & time. This is where metrics like response rate and response time come in. Related Articles.

Social Media 107

Social Media Media Budget Programs Response Rate 107

Belkins

NOVEMBER 29, 2020

If you want to design an efficient offer, make proper research a top priority. Open statistics will help you to learn about their preferences and behavior to create more targeted messages. Use the statistics to send the emails at the right time when your prospects are most likely to read them.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

SalesIntel

SEPTEMBER 8, 2021

Deeply research your prospects, their industry, the inner workings of their business, and the solutions they’re considering. These services can also help you with data-driven advice, data analysis reports, statistical analysis, and clearly defined benchmarks and metrics to improve sales success. Create targeted sales messages.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

Convince & Convert

OCTOBER 4, 2011

I’ve used Buffer off and on for a while now (and I REALLY want Buffer to get together with my guys at Argyle Social , which I use most often for social media marketing due to their extraordinary statistical capabilities ). So in response, the new best practice became to indeed send on Mondays or Fridays.

Work Management 133

Work Management Twitter Curation RSS 133

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? In this article, we’ll share a collection of up-to-date digital marketing statistics to help you understand the current trends, opportunities, and challenges in the ever-evolving digital landscape. Campaign Monitor ) There are 4.3

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

seo.co

MAY 11, 2021

Because you’re able to target each customer with a very specific approach, you’ll see your response rates increase, acquisition costs decrease, and conversion rates go through the roof. Research from Bain & Company shows 81 percent of executives believe market segmentation is a crucial aspect of growing their bottom line.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Porch Group Media

JUNE 4, 2019

Just take a look at some of the statistics below that define new movers. 20 Must Know Statistics on New Movers. Hundreds of auto retailers and repair shops nationwide generate an average monthly response rate of 12% using new mover marketing programs. Movers are a lucrative market that every business should be targeting.

First-Mover Advantage 40

First-Mover Advantage Acquisitions Dwell Paid Search Agency 40

SalesIntel

APRIL 28, 2022

Enhance Response Rates. The first method to collect the data is manual research. To improve the readability of your marketing emails, use brief movies, statistics, or appealing photos. Using video in an email boosts the click-through rate (CTR) by 200-300%. Personalize Content and Mapping.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Sharpspring

NOVEMBER 15, 2019

Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came from a mobile device. These statistics illustrate that the opportunity for maximizing your Black Friday sales has never been greater. These nurturing campaigns increase conversion and response rates as well as revenues.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Unbounce

AUGUST 6, 2021

Audience research. You just need to do is put in the work to discover more about them… 5 Methods Of Audience Research. By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it. Use Audience Research Tools. It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Hubspot

MAY 4, 2017

2) Don't Misrepresent Statistics. When it comes to sharing internal statistics or survey results, there really is no excuse for anything but the cold hard facts. Here are a few golden rules to stick to when carrying out your next piece of market research. The statistics need to be 100% accurate.

Advertising Agencies 74

Advertising Agencies PR Paid Search Agency Advertisements 74

Hubspot

JULY 11, 2017

So, we came up with a bit of a unique hypothesis: If our candidate NPS survey was more like Grubhub's, and the survey was sent via mobile instead of email, response rates would increase. For context, the response rate to date on the email survey hovers around 55%. The Experiment. The Introduction of Mobile.

Hubspot 0

Hubspot Work Management Marketing Management Mobile Marketing 0

Delivra

APRIL 3, 2019

Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. When brands take the time to invest in this direct research, they can be sure that their content creation capabilities will skyrocket.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. The statistics are evident; B2B usage is on the rise. The better the offer; the better the response rate. That brings us to a discussion of video marketing for B2B.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SnapApp

MAY 7, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. . Instead, research the real differences between your product and its competition. Equipped with CRM data, you can create more personalized campaigns that improve response rate and guide the lead to your sales team. . .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89