Omnichannel E-Book Chapter 5: Omnichannel Reporting: Tracking Relevant KPIs
Choozle
NOVEMBER 21, 2023
As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. The link between upper-funnel campaigns and bottom-line results remains a puzzle for many. But measuring omnichannel marketing performance effectively is no small feat.
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