Litmus

APRIL 17, 2024

If you’re a B2B marketer, why not use a Scratch-Off to create intrigue for an upcoming event or news about a partnership See how it works: Harness the power of social proof with Interest Signals Social proof is a powerful concept we see influencing consumer behavior in many aspects of everyday life.

Click Rate 92

Click Rate Display Email Campaigns Validation 92

Customer Experience Matrix

JULY 25, 2020

This may be why I’ve recently noticed a sharp rise in the use of proof of concept (POC) tests. Proof of concept engagements used to be fairly rare. I’ll stand by that and point to broader use of tools like use cases and proof of concepts as evidence. This brings us back to my original claim.

Work Management 194

Work Management Marketing Management Sample Vendors 194

B2B Digital Marketer

OCTOBER 12, 2023

Understanding the power of social proof and network recommendations in driving growth Introduction In this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. How to map out your buyer’s journey and tailor your content accordingly.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

Contently

APRIL 4, 2023

The post How to Recession-Proof Your Content Marketing appeared first on Contently. Learn more about content strategy every week. Subscribe to The Content Strategist newsletter for more articles like this sent directly to your inbox.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Engagio

MARCH 22, 2023

Here are five specific suggestions for sales and marketing professionals looking to “recession-proof” their organizations. The post Recession-Proofing Your B2B Business: 5 Tips for Surviving and Thriving in a Downturn appeared first on Demandbase.

DemandBase 126

DemandBase Tips B2B Business 126

Marketing Insider Group

JUNE 1, 2020

The post Proof of The ROI of Storytelling in Marketing? Please consider picking up your copy of Mean People Suck today, and get the bonus visual companion guide as well. Or check out our services to help evolve your culture. And I would be thrilled to come present to your team on the power of empathy!

Storytelling 318

Storytelling ROI Sample Ideal Customer Profiles 318

Martech

APRIL 5, 2023

Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. The post 6 tactics to create recession-proof email marketing appeared first on MarTech. Go for quick wins to get more from your marketing now Getting started can be the hardest part. Get MarTech!

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

Benchmark Email

AUGUST 16, 2022

… The post How to Recession-Proof Your eCommerce Business appeared first on Benchmark Email. Fear-inducing economic news has raised concerns about an impending recession. Although no one is sure whether the economy will reach a complete downturn, businesses need to prepare as though it is imminent.…

eCommerce 98

eCommerce Business Advertising Benchmark Small Business Marketing 98

Search Engine Journal

NOVEMBER 23, 2022

The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal. Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3.

Social Media 143

Social Media Web 2.0 Media Effectiveness 143

The Daily Egg

JANUARY 10, 2024

The post Are SD-WAN and UCaaS As Close to Future-Proof As It Gets? When cloud computing first burst onto the scene, not many people realized we were making a leap in computer technology as big. appeared first on The Daily Egg.

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Spiralytics

NOVEMBER 17, 2022

And this is the reason why social proof – evidence that other people purchased and liked a product or service – is so powerful. Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. How to Use Social Proof to Your Advantage.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Buffer

SEPTEMBER 1, 2022

Four installments into Social Proof, and we’ve landed a powerhouse interviewee. Q: Thanks for taking the time to meet with me for Social Proof Shaan! Shaan Puri is a multi-hyphenate entrepreneur, investor, and creator with platforms that reach millions of people every day.

Curation 104

Curation Impressions Top of Funnel Startups 104

Lake One

NOVEMBER 16, 2023

With a focus on the “Smart” in its name, this CRM utilizes AI and predictive analytics to give you valuable customer insights, personalized recommendations, and the information you need to make data-driven decisions, necessary for expanding and future-proofing your business. The good news – it doesn’t have to be. Let’s chat.

CRM 76

CRM Hubspot Business Paid Search Agency 76

Digilant

MARCH 6, 2024

Farris articulates that the primary benefit of shifting towards first and zero-party data lies in its future-proof nature. The post Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data appeared first on Digilant. What are the top benefits of these data types?

Advertisements 59

Advertisements Advertising Funnel Advertising Lead Ranking 59

ClearVoice

OCTOBER 21, 2022

Here are five ways to make your content marketing plan recession-proof: First of All, Don’t Panic! Your Recession-Proof Content Marketing Strategy. Talk to a Content Specialist today to get your custom, recession-proof content plan. What’s your #contentmarketing plan? Click To Tweet. Now is not the time for knee-jerk decisions.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Drew Neisser

DECEMBER 16, 2022

You can recession-proof your business. The post Recession Proof Your B2B Marketing appeared first on The Drew Blog. But with signs of a recession growing stronger, will that put a pause on their high-growth plans? “We We just refuse to participate in recessions,” says Josh, joking that he wished it was that easy.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

Contently

OCTOBER 21, 2020

It’s because of one of the most powerful psychological tools in marketing and sales: social proof. The internet allows us to easily access and quantify that social proof, but until recently, it’s been largely siloed to the B2C world. The post We Took a Risk on Social Proof in Our Marketing.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Martech

NOVEMBER 18, 2021

The post How to future-proof your digital marketing strategy appeared first on MarTech. Khetan also emphasized the necessity of investing in team members: “If all your strategies have changed, how can you expect to do the same things and deliver outcomes with these new strategies? You have to help your teams evolve to this new world.”.

Peer-to-peer 135

Peer-to-peer Marketing & Strategy Marketing Strategy Privacy 135

Convert

OCTOBER 26, 2020

One of the best examples of these psychological and social phenomena in action is social proof. Using social proof is so effective because it stems from the core behavioral economics of experiencing confidence, safety, and validation. The best part of social proof? It’s easy to get. Customer Reviews. Source: Fera.ai.

Examples 105

Examples eCommerce Validation Cross-Selling 105

Buffer

AUGUST 4, 2022

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. Read on to learn: What is social proof? Why use social proof in email marketing? 3 ways to use social proof in email. What is social proof? What is social proof? Why use social proof in email marketing?

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Digilant

MARCH 6, 2024

Farris articulates that the primary benefit of shifting towards first and zero-party data lies in its future-proof nature. The post Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data appeared first on Digilant. What are the top benefits of these data types?

Advertisements 52

Advertisements Advertising Funnel Advertising Lead Ranking 52

Martech

AUGUST 5, 2021

Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. Users will be able to filter searches using these attributes and the “Proof of vaccination required” attribute will be visible in search results. Image: Yelp.

Ideal Customer Profiles 115

Ideal Customer Profiles Profiling Guidelines Activities 115

Visitor Queue

SEPTEMBER 11, 2020

Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take that actions you want them to. The post 10 Best Social Proof Software Tools appeared first on Blog Visitor Queue. The post 10 Best Social Proof Software Tools appeared first on Blog Visitor Queue.

Software 82

Software Tools Best Practices Comparison 82

Buffer

NOVEMBER 22, 2022

So we’ve created Social Proof, our series on personal branding. We’re super into helping people grow on social media, including individuals who want to boost their online presence. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects.

Rules 112

Rules Personalization Brand Identity Branding 112

B2BMarketing.net

FEBRUARY 27, 2024

From cost-centre to growth driver: how can marketing leaders future-proof their marketing department? This problem is in many ways as old as the hills, but overcoming it is vital to future-proof marketing within an organisation. The post From cost-centre to growth driver: How can leaders future-proof their marketing department?

Marketing AI 52

Marketing AI Cost Account Based Marketing Advertising Agencies 52

Drew Neisser

OCTOBER 1, 2022

The post Two Drews Get Recession-Proofed! The four buckets of recession preparedness . How to level up your customer centric marketing efforts . How to correlate marketing with revenue generation . appeared first on The Drew Blog.

Correlation 52

Correlation Budget Programs CMO Practices 52

ClearVoice

APRIL 12, 2020

Crisis-proof your business in seven steps. Starting right now, it’s time to crisis-proof your business. The post How to Crisis-Proof Your Freelance Business appeared first on ClearVoice. Now, more than ever, consider taking these steps — and definitely in the future — to protect the business you built from the ground-up.

Business 116

Business Work Management Marketing Management Copywriting 116

seo.co

APRIL 12, 2021

One of the best ways besides all the standard practices of keyword usage, backlinks, and user optimization is to use social proof to convince users about the validity of your products and services. Making proper use of social proof means understanding how it works, and how it influences your site’s SEO. Social Proof in Marketing.

Marketing Websites 82

Marketing Websites Opinions Stats Paid Search Agency 82

Buffer

OCTOBER 6, 2022

Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. 🖊️ This interview has been edited and condensed for clarity Q: I’m so excited to have you on for Social Proof, Katelyn! What do you think about personal branding in general? Yes, I would call it a personal brand.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Heinz Marketing

OCTOBER 1, 2022

Future-Proof Your Strategy: Scenario Planning. Harris , Michael Lenox continue their series in “future-proofing your strategy,” this installment being about scenario planning. The post B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries appeared first on Heinz Marketing.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

BenchmarkONE

OCTOBER 27, 2022

Strategies for Recession-Proofing Your Agency. With that in mind, here are some strategies to help you make sure your agency is as recession-proof as possible. You can also ask for testimonials and use this as social proof for your marketing campaigns. Keep On Marketing. Marketing is the lifeblood of any business.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

Visitor Queue

OCTOBER 13, 2020

The post What is Social Proof Marketing appeared first on Blog Visitor Queue. Eight of those clubs have people in it, and the other two are completely empty; it is almost second nature to choose the ones people are already enjoying. […].

Social Marketing 75

Social Marketing Marketing & Strategy Marketing Marketing Strategy 75

Aberdeen

FEBRUARY 7, 2022

Knowledge Brief Future-Proofing Talent Acquisition with Technology 51% of HR leaders expect a continued increase in industry disruption. The post Future proofing talent acquisition with technology appeared first on Aberdeen Strategy & Research. This report dives into: Shifts in the workforce model. Success beyond the TA function.

Acquisitions 52

Acquisitions Digital Transformation Forecasting Class 52

Aberdeen

FEBRUARY 7, 2022

Knowledge Brief Future-Proofing Talent Acquisition with Technology 51% of HR leaders expect a continued increase in industry disruption – Download report for more information. The post Future proofing talent acquisition with technology appeared first on Aberdeen Strategy & Research. What does the report cover?

Acquisitions 52

Acquisitions Digital Transformation Class Forecasting 52

Liveintent

MAY 19, 2023

Future proof your business now. We partner with you to make it easy to adopt, customize to your use cases and seamlessly integrate with existing proprietary Identity solutions you have built. The post Google commits to 2024 deadline. appeared first on LiveIntent Blog.

Google 62

Google Work Management Marketing Management Business 62