Customer Experience Matrix

JUNE 2, 2018

But this is probably more important to the promoters than consumers. Ternio claims to have solved this but their product isn’t released yet…and as I write this, their Web site is disconcertingly focused on promoting their coin sale. Most blockchain-based loyalty and coupon schemes also propose payment in a cryptocurrency. Media buying.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

JANUARY 5, 2017

When it found one, it gave users a recommendation to treat these clusters as separate microsegments and potentially stop promoting to the poorly performing group. Optimove previously analyzed performance of microsegments to find clusters within the microsegment with above or below average results.

Automation 120

Automation Optimization Campaigns Segmentation 120

Customer Experience Matrix

MAY 23, 2013

You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. Sorry, but I just can''t help it: a new system category is even more rare than a new B2C marketing automation system (which, as yesterday''s post pointed out , is much rarer than a new beetle).

Marketing Automation Services 120

Marketing Automation Services Reachforce Marketing Automation Custom Publishing 120

Customer Experience Matrix

AUGUST 16, 2015

We considered seven social media methods: monitoring social behavior, generating publicity, pushing content, making content sharable, promoting content on social bookmarking sites like StumbleUpon and Reddit, working with influencers, and managing reviews on sites like Yelp! and TrustRadius. Finally, we have the situation.

Paper 120

Paper Social Media Social Marketing High Quality Lead 120

Customer Experience Matrix

JUNE 7, 2017

Pega founder and CEO Alan Trefler opened with a blast of criticism of other companies’ over-hyping of AI but wasn’t shy about promoting his own company’s “real” AI achievements. .** What we did hear about was artificial intelligence.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

JUNE 3, 2017

It includes the features you’d expect: points, promotions, awards, status tiers, reward redemption, and so on. External systems can access the customer profiles directly through JSON API calls or file extracts, but not through SQL queries.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

FEBRUARY 3, 2010

and behaviors (promotion responses, purchases, customer service interactions, etc.). Response Measurement Database marketers can typically capture response to a promotion directly, with a coupon, telephone call or Web click. The marketing database contains attributes (age, income, location, etc.)

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

SEPTEMBER 26, 2013

But someone who only read industry news and vendor promotions might think all anyone had to do was to plug in the latest cool application and it would immediately be filled with fresh clean data like water from a tap. But some can only predict response to specific promotions, based on who has responded before.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 13, 2010

Logistic models predict yes/no outcomes such as whether someone will respond to a promotion; least squares models predict continuous numeric outcomes such as lifetime value.) For example, marketers might use it to construct a multi-source marketing database for promotions or analytics.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Customer Experience Matrix

APRIL 24, 2008

During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Thus, instead of one RFM score there might be several, each suited to a particular type of promotion or customer segment.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Customer Experience Matrix

JANUARY 20, 2016

True Influence reports that its initial tests showed companies with activity surges responded to promotion emails at four times the rate of non-targeted companies. There are no separate fees for additional campaigns, contact names, or supporting services.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 25, 2015

Sales could then push marketing back to its traditional narrow role of generating promotional materials and doing research. That''s pendulum swinging with a vengeance. Once an idea like that pops up, supporting arguments quickly fall into place.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

Customer Experience Matrix

OCTOBER 17, 2014

Wave”, apparently to justify many Hawaii-themed promotions and an appearance by the Beach Boys. Winners will; losers won’t. It’s that simple. And while I’m being blunt: two Hawaiian dances in a keynote is two Hawaiian dances too many. But nomenclature notwithstanding, the two systems do seem to work together.

Analytics 120

Analytics Process Salesforce.com Allocation 120

Customer Experience Matrix

JULY 15, 2013

Other features include press release posting via Vocus’ PRWeb subsidiary; Facebook promotions such as sign-up pages, sweepstakes, and fan offers; a central image library; and management of local directory listings. As with Recommendations, users are presented with a list of messages they can review and reply to individually as appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

AUGUST 6, 2014

But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Customer Experience Matrix

OCTOBER 1, 2014

But Launchpad does provide a way to assemble audiences and execute outbound promotions, placing it somewhere between simple email systems like Constant Contact and full-scale marketing automation products. The core of Launchpad is its list selection interface.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

SEPTEMBER 29, 2006

One point that struck me during the conversation, however, came in response to a question I asked about dealing with responses that can be linked to multiple promotions. I asked about weighting the fractions so that some promotions get more credit than others but the total still adds to one.

Multivariate analysis 120

Multivariate analysis Promotion Rules Analysis 120

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. These are then pulled into promotion templates as needed, meaning that much localization is fully automatic. This saves effort, ensures consistency, and simplifies changes.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JULY 11, 2007

For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L. Tags: net promoter score.

Promotion 120

Promotion De-duplication Buzz Internet Marketing 120

Customer Experience Matrix

MAY 1, 2007

Here in the real world, you’ll probably be stuck measuring customer intentions with something like a net promoter score. But if net promoter score is the best measure available, then that’s the one you use. But net promoter scores might actually be easier for them to grasp. When you find that environment, let me know.

Work Management 120

Work Management Product Allocation Intent 120

Customer Experience Matrix

JULY 2, 2008

In case you're wondering: yes I would order again and, for all you Net Promoter Score fans, I suppose I would recommend them if someone asked. But they missed an opportunity to become my preferred vendor for this sort of thing, a nuance the Net Promoter Score would fail to pick up.) So they got the sale. (In

Personalization 120

Personalization Examples Case Studies Case Study 120

Customer Experience Matrix

JUNE 8, 2011

So while I’m pleased that Coremetrics is promoting the concept of lifecycle analysis, I’m disappointed that its product doesn’t deliver a real lifecycle measurement solution.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

Customer Experience Matrix

MAY 4, 2007

Maybe I shouldn’t be too impressed at their cleverness in recognizing that the product represented an advertising opportunity, since many of their shirts are used as marketing promotions to begin with. I don’t know and rather doubt it’s based on very precise analysis—after all, it’s tough to measure response to such a promotion.

Internet Marketing 120

Internet Marketing Tagging Rules Paid Search Agency 120

Customer Experience Matrix

MAY 2, 2007

This is where product- and promotion-specific metrics are often used without consideration of their future value impact. It’s also difficult to measure the true incremental impact on future value of any one promotion or purchase (or other contact, such as product use or customer service.)

Product 120

Product Acquisitions Tagging Contacts 120

Customer Experience Matrix

NOVEMBER 2, 2007

The new system would assemble information on revenues, product margins and service costs as well as promotions. The system will store this information at the lowest level possible (preferably, down to individual interactions) and with the greatest detail (specifics about customer demographics, promotion contents, service issues, etc.),

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 6, 2009

Whether their conferences are simply a way to promote this or have another revenue stream attached, I don't know. As near as I can tell, BrightTALK makes its money selling the technology and related services: according to their Web site, you can have your own "channel" with unlimited webcasts for $949 per month.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Webinar Metrics Automation 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. In any case, being free, it's really just a promotion for DemandBase.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

APRIL 21, 2010

This means that the success as a professional expert now requires a new set of self-promotion skills, although it would be naive to believe that success didn’t always require some type of self-promotion. But in fields like journalism and marketing, pretty much anybody can peddle their wares to whomever will buy them.

Opinions 120

Opinions Consulting Domain Internet Marketing 120

Customer Experience Matrix

DECEMBER 6, 2006

The phrase “customer experience” pops up more and more often in vendor promotions and other business discussions. They need the repetition provided by years of articles, conference presentations, and vendor promotion. But somehow “customer experience management” (CEM) doesn’t seem to have reached the status of a truly hot buzzword.

Work Management 120

Work Management Marketing Management Marketing Budget Customer Satisfaction 120

Customer Experience Matrix

DECEMBER 18, 2012

Campaign management is the rules and models to select names for promotions. These would include not just “inbound marketing” through social media and search engine optimization, but also purchasing media such as online and offline advertising. Delivery systems manage touchpoints such as Web sites, email, and social media publishing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

DECEMBER 4, 2012

MindMatrix already has 30% of its business outside the real estate market and has recently begun to promote itself as a general purpose marketing automation system – or, more precisely, as the “next generation” of such systems.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JUNE 25, 2012

Specifically, they assume that marketers know which marketing-generated lead is associated with each bit of revenue, and then go on like medieval theologians to debate how credit should be shared among promotions to that lead. The missing hare is that marketers often can’t link leads to revenue in the first place.

Activities 120

Activities Allocation Paid Search Agency Work Management 120

Customer Experience Matrix

NOVEMBER 9, 2015

I've written about this sort of thing many times, as recently as this July and as far back as 2013.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 11, 2010

version, which specifically aimed at letting marketers manage their Web promotions without help from technical specialists. But the significance to marketers may be greater than they think. Back in February, Day released its 5.3 Of course, this is a goal shared by so many vendors that it verges on cliché.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 11, 2011

But they shouldn’t let this distract them from the more fundamental task of growing the base market through promotion, education, and training. It's fine for vendors to expand their product scope, as several are.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

OCTOBER 17, 2006

But no amount of promotional genius can overcome the personal knowledge of a customer who has tried a product and had it fail. Maybe a promotion that directly addressed past problems and claimed they had been cured would earn HyperOffice a second look.

Work Management 120

Work Management Marketing Management Impressions Pricing 120