Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

APRIL 24, 2024

This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. Aligning martech with marketing processes Platforms are likely to be underused when marketing technology isn’t integrated with marketing processes.

Process 88

Process Top of Funnel Work Management Marketing Management 88

Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. EXL and Quilt.AI

Classified Ads 110

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 110

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. But the tool is only as good as the way it’s used, and that’s where integration comes in.

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 116

Work Management Marketing Management Software Product 116

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing AI 114

Litmus

APRIL 18, 2024

That’s why the MVP of any email marketing team is an integrated marketing tech stack. Our respondents were split on whether to go all-in on one ESP or use several based on their needs: 46% of respondents chose just one ESP or marketing automation platform (MAP) to send emails, while a combined 49% use more than one ESP.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

APRIL 18, 2024

Integrations. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? While they are immensely helpful, their lifespan is likely limited as their capabilities will eventually be integrated (or acquired) into tools we already use. What type of customer support are you looking for?

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Martech

DECEMBER 11, 2023

Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. This helps reduce silos within the marketing organization and allows for a more seamless integration of different systems.

Marketing AI 117

Marketing AI Marketing Automation Services Work Management Marketing Management 117

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging.

Youtube 86

Youtube Features Merchandising Sample 86

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112

Martech

MARCH 27, 2024

Data accuracy and integration : Successful ABM relies on accurate and integrated data. While you may be aware that IT professionals will use your product, depending on the company structure, individuals with different backgrounds, experiences and decision-making power may be involved in the purchasing process. Where to start?

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

Albacross

NOVEMBER 13, 2023

This strategic alliance will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind collaboration in Europe. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Martech

FEBRUARY 15, 2024

Now here are this week’s AI-powered integrations, solutions and upgrades. Movable Ink has new integrations with Salesforce Marketing, Data, and Commerce Clouds. .” Which is true? Well, to steal someone else’s tagline: We report, you decide. It also has campaign metrics, faster creative launch and instant error validation.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. This includes enabling Salesforce Prompt Builder to integrate with large language models hosted on Amazon Bedrock and utilizing the Einstein Trust Layer for secure fine-tuning of neural networks.

Marketing Management 104

Marketing Management Lock-In Amazon Lead Ranking 104

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. times likely to go for Integrated Marketing.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. Let’s face it. And they go much further.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Martech

JANUARY 19, 2024

There are new bulk restrictions from major email platforms. When you consider all of the applications for email used by your organization, you understand why a robust email automation platform is a requirement. Product recommendations. So what do you look for when evaluating email automation platforms? Drip campaigns.

Email Marketing 130

Email Marketing Automation Tools Planning 130

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. This applies to customer data, behavioral data, product data, transactions and other kinds of data. Integrations. Why we care.

Activities 127

Activities Advertising Channels Personalization Marketing AI 127

Martech

MARCH 7, 2024

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Let’s dig into it.

Features 113

Features API Customer Satisfaction User-Generated Content 113

Martech

FEBRUARY 23, 2024

By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Product and service tagging. Content type tagging.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Other concerns included integrating current systems (35%) and ensuring ROI (30%). Only 1% reported other challenges, while 7% are not integrating AI at all.

Marketing AI 100

Marketing AI Allocation Zoominfo ROAS 100

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Check out the Main Keynote recap on Salesforce+ to get in on the action, from big product announcements to inspiring customer stories and more. Einstein 1 Platform — A trusted AI platform for customer companies, Einstein 1 Platform is driving productivity and trusted customer experiences powered by Data + AI + CRM.

CRM 122

CRM Ethics Communities Automation 122

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Marketing AI 113

Marketing AI Enterprise Management Features Marketing Management 113

Martech

APRIL 17, 2024

The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Marketing AI 109

Marketing AI Merchandising Enterprise Management Long Tail Marketing 109

Martech

DECEMBER 6, 2023

While there is still some separation between these tool types, the growing trend is an integrated approach. This upheaval led some to question the longevity of ChatGPT , OpenAI’s flagship platform, without Altman at the helm. And while there are other AI models and platforms, OpenAI’s tools are among the best. Customer AMA.

Marketing AI 107

Marketing AI Enterprise Management Ethics Sample 107

B2B Digital Marketer

APRIL 25, 2024

As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. The benefits of integrating digital sales rooms with existing tech stacks. Understand the integration process with existing technologies like CRM systems.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Panayiotou states that “this innovative platform is designed to accelerate collaboration, ideation, and campaign development” between Pfizer and their agency partners around the globe.

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Martech

OCTOBER 25, 2023

Ad platform improvements In a letter to investors, Snap said the company has “focused on improving our advertising platform” to generate higher returns for advertisers. “We Snapchat also reported working with advertisers to improve the effectiveness of their privacy-centric integrations with the ad platform. Get MarTech!

Paid Search Agency 119

Paid Search Agency Lead Ranking Advertising Agencies Ads 119

Martech

FEBRUARY 8, 2024

Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., GenAI audio production. “We

Creativity 115

Creativity Paid Search Agency Campaigns Advertising Agencies 115

Martech

JANUARY 25, 2024

AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel. Looking to take control of your data?

Marketing AI 112

Marketing AI Copywriting Vendors User-Generated Content 112