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How Nutanix Powers Product Innovation and Customer Engagement with its Advocacy Program

Influitive

Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.

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How to Drive a Productive and Engaging Sales Call – Tips From Top Sales Experts

SalesIntel

This approach shifts the focus away from the SDR and towards the prospect, creating a more engaging and productive dialogue. Use Permission-Based Openers: Traditional sales openers often involve diving straight into a pitch without considering whether the prospect is receptive to engaging in a conversation.

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Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020

Perkuto

Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year. My overall impression: this is a focused and thoughtful plan, with a good mix of improvements to existing features and new innovations.

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Engage and Advance Your Product Launch Audience with Content Marketing

Launch Marketing

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer and explain how your product or service can address their unique pain points. These benefits can prove especially valuable when it comes to launching a new product or service. Create engaging website content and experiences.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. The key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Adobe Experience Cloud Blog

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.

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Product News: Share Content Collections, Engagement Rate Widget, and More

Emplifi

Check out the new product releases below! We’re constantly improving your Socialbakers experience.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. Utilize fit, intent and engagement data to maximize your efforts. Achieve full cycle ABM: Moving beyond the top of the funnel. And more!

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The Definitive Guide to the Top 4 Sales Enablement Metrics

If you want to increase productivity and revenue at your organization, you have to focus on metrics that matter. Sales engagement. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point. Sales effectiveness. Sales readiness.

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The Customer-Powered Enterprise Playbook

Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement. 9 inspiring case studies that demonstrate the power of the CPE.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

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Loyalty Auctions: The Next Reward For B2B Markets

Looking for ways to boost engagement in a B2B loyalty program? Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. With only one winner per auction your reward can be blockbuster without breaking the bank.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers? February 21, 2023 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT