Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. CEO Joanna Milliken Fuel for your marketing strategy.

Product 99

Product Buzz Custom Publishing Email Marketing 99

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

NuSpark Consulting

AUGUST 8, 2023

AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions. Enhanced Visual Effects : AI-assisted graphics and special effects can achieve a level of sophistication that rivals big-budget productions.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Content production is a big part of that expense, as noted here. Here’s how. The Outline.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 349

Top of Funnel ROI Lead Scoring Lead Ranking 349

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. But what exactly makes PPC so impactful for manufacturers ?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 100

Budget Programs Work Management Allocation Product 100

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks. Put a Limit on Meetings.

Product 221

Product Work Management Marketing Management Planning 221

Biznology

JANUARY 20, 2022

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. After attending the webinar, they purchase the product from the follow-up email.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Marketing Insider Group

JULY 8, 2019

I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group. Truth is, driving employee engagement is the marketing team’s most important job.

ROI 247

ROI Marketing Service Product 247

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 102

ROI Work Management Marketing Management Case Studies 102

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows?

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Possible functionality synergies across various products.

ROI 93

ROI Product Marketing Management Allocation 93

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. This personalized segmentation can also create opportunities for faster conversion because the products they are interacting and engaging with are being delivered directly to them. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Top Rank Marketing

OCTOBER 19, 2023

Today’s information experience for buyers of B2B products and services is proliferated with content. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®. Engagement (15% weight): Factors like form completions, next-page clicks, and page load time.

ROI 114

ROI B2B Work Management Guidelines 114

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. “This is content ROI.” Cracking the ROI code on search. “This is the holy grail,” they said.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Siloed product teams where widget A is marketed and supported in a completely different manner than widget B. Large brands may struggle with departmental or product silos. Measuring the ROI of personalization. Get MarTech! In your inbox. Processing.

ROI 130

ROI Process Personalization Lead Ranking 130

Marketing Insider Group

JULY 23, 2019

Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group.

Activities 239

Activities ROI Trends Marketing 239

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Employee satisfaction keeps employees on the job longer.

Activities 259

Activities ROI Customer Satisfaction Guidelines 259

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. The latter, though more time- and resource-intensive, allows for varied CTAs, products, or industry focuses. For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Marketing Insider Group

JUNE 1, 2020

There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. They added fictional stories to each item and sold the products online. Focus on what your product can do for your customers, not what it can do in general.

Storytelling 318

Storytelling ROI Sample Ideal Customer Profiles 318

SmartBug Media

APRIL 12, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. This capability ensures clients can leverage complete data insights to refine marketing tactics and improve ROI.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. Atlassian started using Sprout Listening in 2019.

Social Media 101

Social Media ROI Work Management Marketing Management 101

Mass Analytics

JUNE 20, 2023

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. Two of the key concepts in Marketing Mix Modeling is the relationship between ROI and Contribution. This translates into a decreasing ROI.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This doesn’t mean your content should be full of product plugs. This is far from an exhaustive list—I’m working on a content marketing ROI mega-post that goes into much greater detail.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Martech

NOVEMBER 4, 2021

Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. How to measure content marketing ROI and ROE. Why marketers should embrace product analytics. Looking to take control of your data?

ROI 143

ROI Content Marketing Planning Gartner 143