Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Source ) Why is that? What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Contently

AUGUST 28, 2017

We even trade some personal banter once in a while. But if there’s one area that’s worsened, it’s the communication between freelancers and the decision-makers who commission work. But a more structured system only helps these companies streamline the editorial process and produce better work.

Process 119

Process Marketing Proposals Stats Outreach 119

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. The AI processes and analyzes data from various sources simultaneously at a speed and scale unattainable by human effort alone. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Trade Press Services Newsletter

FEBRUARY 1, 2024

When you’re stuck in a rut, it can be challenging to understand what’s not working by yourself. Instead of completely abandoning an initiative that isn’t working, look for the elements that are effective, even if they’re small, and build on those. Seek feedback.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. And you can’t start work on your creative assets until you’ve nailed down the name.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Get answers to these questions about lead gen — and so much more! Lead Scoring.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Martech

JANUARY 25, 2024

And after that, I moved to Ziff Davis and IBM, where I worked in B2B marketing and thought, “Boy, this is great because in B2B, the marketing mission is more complicated.” But they can’t even pretend to be objective and industry-focused the way a professional association and a trade organization could at least claim to be.

Work Management 104

Work Management Marketing Management Database Marketing Lead Gen 104

Zoominfo

DECEMBER 15, 2020

So if award-winning Billy Bob Brand Manager is currently working at a B2B concrete company, and you’re recruiting at your B2B entertainment company, your passive recruiting can bring him into a more attractive position. Smooth Out the Sales Process by Mastering Objections. “I Generate More Leads from Trade Shows and Events.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Navigate the Channel

NOVEMBER 8, 2023

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Here are some of the older B2B techniques that continue to work to this day – techniques that you will probably be able to count on for many years to come. FAQs How has the role of inside sales reps evolved?

Tactics 65

Tactics Trade Show B2B Marketing B2B 65

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse. Better Trade Show Follow Up . And it’s not just the booth space.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

The Marketing Blender

DECEMBER 20, 2023

Now, research suggests they are 80-85% through their decision-making process before human interaction. The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Trade Press Services

FEBRUARY 19, 2024

immigration law is extremely complex, and the process becomes more challenging and competitive as the number of applications grows. Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

MARCH 12, 2024

“In this current campaign, we’re starting to look more at, wall-to-wall, how anyone from HR to sales can use Canva to design and to work,” said van der Werff. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot. Business email address Subscribe Processing.

Marketing AI 120

Marketing AI Tools Enterprise Management B2B 120

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Trade Press Services Newsletter

OCTOBER 4, 2023

A/B testing, also known as split testing, is a process that compares two or more variations of a marketing element to determine which one performs better. The more elements you test, the better you’ll be able to find out what works, refine your marketing tactics, and generate positive results. A/B testing is an iterative process.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

B2B Marketing Insights - WE

JULY 3, 2018

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip.

Lead Ranking 64

Lead Ranking Process Lead Scoring Planning 64

Marketing Craftmanship

JULY 10, 2023

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Salesforce Marketing Cloud

DECEMBER 20, 2023

Get the guidelines ‘Companies treat their LLMs as trade secrets’ Transparency in AI has always been important, but came to the fore with the October publication of the Foundation Model Transparency Index. Their scale and complexity make it hard to completely understand their decision-making process.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Marketing Insider Group

MAY 2, 2023

But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Offer a discount, personalized offer, or exclusive access to content to let them know it’s a fair trade. Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick.

ROI 232

ROI Webinar Metrics Privacy Content 232

Lead Liaison

JUNE 14, 2023

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. How much are you paid per hour, do you work for free? What if you could own the process? What if you could establish your own process?

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

The Lead Agency

JULY 24, 2023

The primary difference is the addition of three more elements for B2B marketers to worry about: People Process Physical Evidence These seven elements represent the key components of a product’s marketing strategy and are crucial to the approval and assimilation of a new product by prospective clients.It

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. There’s been one constant over the last year and a half: change.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. One of the most important choices during a literary journey is determining the right book publishing format for your work. If working with a literary agent, the agent will handle the pitch on the author’s behalf.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Martech

FEBRUARY 8, 2024

Noteworthy: Find these places and don’t work there: 10% of those without a plan also said, “and we don’t know where to start.” Concerning dedicated marketing personnel for overseeing AI models, 39% have specialized staff, 21% do not, and 37% are in the process of training or upskilling their staff. Get MarTech! In your inbox.

Marketing AI 101

Marketing AI Allocation Zoominfo ROAS 101

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process. Would you like to connect to see if this could work for you? I used to be one.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Tiecas

MARCH 21, 2024

For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By I worked with a manufacturer of pre-engineered metal buildings to create their content. More than half (55%) expected their budgets for trade shows and in-person events to increase. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Navigate the Channel

NOVEMBER 8, 2023

At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Trading Short Term Savings for Long-Term Viability Personalization may cost more in the short term, whether you hire a third party specialist or invest in a business intelligence package. We’re all blind going in.

Lead Gen 65

Lead Gen Personalization B2B Marketing Ideal Customer Profiles 65

Stevens & Tate

SEPTEMBER 24, 2022

The two work hand-in-hand and should be a pillar of your marketing efforts, and it all begins with your attraction marketing strategy or strategies as the case may be — there is no one “right” way to market your brand but there are many tried and true ways to do it. Attraction Marketing Strategy and Story.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. Therefore, Retailers, Distributors, and Manufacturers alike must work together and create closely aligned partnerships and short-term goals that follow a data-driven marketing plan. What Is Trade Promotion Marketing?

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Sprout Social

DECEMBER 13, 2021

Here’s how it works: Flicker content – reactive (i.e., The brand was also quick to pounce on the NBA trade offer trend. While the NBA draft jingle plays, participants “offer a trade,” typically two funny or odd items. They’ve since doubled down on what works (that crazy owl) while ditching what doesn’t.

Lead Ranking 137

Lead Ranking Education Trends Video Marketing 137

Martech

DECEMBER 8, 2023

As part of this process, asking yourself a series of questions is beneficial. The number of objectives isn’t crucial; they just need to work together to move you closer to your goal. What about the design of your trade show booth? What do you need people to do to help you achieve your goal? Perceptions influence behavior.

Ad Building 141

Ad Building Brand Identity Branding Marketing & Strategy 141

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Register free. But teams had to make a choice.

Digital Asset Management 122

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 122