Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

ScanmarQED

FEBRUARY 8, 2024

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics.

Pricing 59

Pricing Price Elasticity Allocation 59

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. If OpenAI did reduce the cost of their product by 90% in less than three months, they did something every bit as revolutionary as the creation of their AI. Already in use.

API 106

API Pricing Price Marketing AI 106

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.” 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Porch Group Media

JANUARY 30, 2023

So we looked at price points. We looked at the offering in itself and how they were positioning themselves, thematically, esthetically, their ideal customer profile, in terms of price points. Each message built on the prior one and they really told a story about the journey, deciding how, when, and why to purchase their products.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 78

Marketing Management Vendors Studies Top of Funnel 78

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 128

Newsletter B2B Marketing Linkedin Studies 128

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. ” However, there is hope. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Rev

APRIL 8, 2019

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Even a simple change to your existing pricing strategy can make or break your next sale, because there is a large psychological side to pricing.

Pricing 122

Pricing Price B2B Sales Marketing & Strategy 122

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 122

Studies Peer-to-peer Sample Digital Transformation 122

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million. Need some examples?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. But that's no way to do business.

Pricing 82

Pricing Price Case Studies Paid Search Agency 82

TrustRadius Marketing

MAY 2, 2022

If you’re a startup or small business you should also see our free VoIP pricing article. They have help on how to use and configure their product, instructions for setting up integrations and billing FAQs. . Talkdesk Pricing Model. You should go into the consultation thinking of their price plans as estimates, just in case.

Pricing 52

Pricing Price Enterprise Management Work Management 52

Savanta

DECEMBER 14, 2016

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). With the linear raising or lowering of prices, respondents can easily guess what the researcher is doing and may be tempted to ‘game’ the result.

Pricing 120

Pricing Price Business to Business Research 120

Savanta

DECEMBER 7, 2016

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. This week I take a look at the Gabor-Granger and Brand Price Trade Off (BPTO) techniques. Gabor-Granger.

Pricing 120

Pricing Price Business to Business Research 120

Convert

SEPTEMBER 13, 2021

Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing? Pricing is fundamental to your business’ success. The price tag and the way you display your product prices can make or break sales.

Pricing 64

Pricing Price eCommerce Case Studies 64

Hubspot

MAY 6, 2022

A pricing strategy is how you establish the best price for what your business is selling. Market-based pricing is a commonly used strategy, as remaining competitive in your industry is always a best practice. What is market pricing? What is market pricing? Market Pricing Examples. Apple Music and Spotify.

Pricing 49

Pricing Price Planning Marketing & Strategy 49

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Technology and Process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. In countless studies , scientists have found that images are easier to remember. Highlighting one pricing tier as the most popular.

Pricing 279

Pricing Price Marketing Proposals Case Studies 279

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Our product provides (benefit) by (capability or feature). Free trials/accounts.

Buy 300

Buy Cold Calling B2B Lead Scoring 300

Hubspot

SEPTEMBER 17, 2018

When a buyer and seller don’t align on price, you might guess the sale won’t go through. In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Sellers setting a precedent for price concessions.

Pricing 84

Pricing Price Best Practices Terms and Conditions 84

Optinmonster

MARCH 29, 2024

Do you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. consumers , 93% said the price of a product can make or break a sale.

Pricing 94

Pricing Price Lead Ranking Product 94

TrustRadius Marketing

APRIL 13, 2022

You’ll see their case studies stats quoted in many SMM articles. The price will fluctuate depending on which social media platforms you need to reach your target audience. Agencies can also price services separately within your monthly bill when it’s a series of services not a subscription. Sprout Social .

Paid Content 52

Paid Content Social Media Pricing Price 52

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Rev

APRIL 8, 2019

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Even a simple change to your existing pricing strategy can make or break your next sale, because there is a large psychological side to pricing.

Pricing 60

Pricing Price B2B Sales Marketing & Strategy 60

Webbiquity

JANUARY 16, 2018

Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market. As a growing portion of B2B purchases move online , business marketers will confront more of the same issues (such as price matching) of their B2C counterparts.

Pricing 81

Pricing Price Work Management Marketing Management 81

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Webbiquity

OCTOBER 5, 2021

One downside is that “More than 40% of businesses expect shortages, price increases, shipping delays, and logistical issues.” ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Testimonials: Customer reviews and case studies are big.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

ClearVoice

SEPTEMBER 21, 2021

Without a boss in the office to check up that you’re doing your work, it’s up to freelancers to motivate themselves to meet their deadlines and be productive. A 2019 study published in “Sage Journals” found effective time management is associated with lower anxiety levels and better performance. Use a calendar. Take breaks.

Product 97

Product Work Management Paper Budget Programs 97

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Mailmunch

FEBRUARY 16, 2021

If you own an e-commerce store, your primary way of selling items is via product pages. For now, you need to get your products in front of those who want them. . If you just follow what other companies do for their product pages, you may fall flat, though. You can offer a lot of product detail without using text at all.

Product 66

Product Pricing Price Advertising Agencies 66

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. As consumers do more research online, they’ll depend more on what others say about your products and services. Studies project that the technology will do about $1.8

Marketing AI 542

Marketing AI Stats Planning Case Studies 542

Webbiquity

MAY 12, 2020

Here are three more key takeaways from the study. Per the study, 53% of respondents say they are in the market for B2B products and services. The largest share—44% of respondents—in the study want to know how to maximize the value of their current, in-place solutions. B2B Buyers Are Still Buying. Don’t Go Silent.

Research 346

Research B2B Marketing Terms and Conditions Planning 346