Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. ” What’s a digital marketer to do without Twitter ads?

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Hubspot

JUNE 6, 2022

The Buyer’s Twitter Account. If your prospect has a Twitter account, spend a few minutes on their page to get a sense of what they’re interested in. The Company’s Twitter Account. A company's Twitter account can give you valuable information on its messaging, identity, and mission. The Buyer's Facebook Profile.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Contently

JUNE 12, 2017

For those who are active on social, LinkedIn tends to be the first choice, followed by Twitter. Every other social network lags behind in a major way: 8 percent (40 in total) of F500 CEOs use Facebook (and only eight are active), and 11 are on Instagram. If the study has a flaw or gap, this is it.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Sharpspring

JUNE 3, 2021

You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email. Since these networks are highly ranked by search engines your personal page is likely to get a top position when people look up your name.

Personalization 129

Personalization SEO Brand Identity Branding 129

Sprout Social

FEBRUARY 15, 2023

Additionally, each creator was offered a $10,000 stipend “to offset pay inequities traditionally experienced by Black creators and help them focus on limitless discovery and creation,” according to the company’s press release. In September 2021, they launched their social-first community initiative: Scene In Black.

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

MARCH 7, 2024

For instance, competitor analysis can help you collect key information through strategic social listening using filters like keywords, content type, social networks, common themes in Listening data and so on, so you can synthesize key areas the business needs to focus on across the competitive landscape.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Optinmonster

MAY 16, 2023

Social Media Marketing Popular social media platforms websites have some of the highest domain authority sites. Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Onalytica B2B

NOVEMBER 10, 2016

With most having a presence on social channels such as Snapchat, Twitter, Instagram and Facebook, they also seek to portray their lives in a fun and entertaining way to their followers. Millennials are 247 % more likely to be influenced by blogs or social networking sites.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

KoMarketing Associates

FEBRUARY 23, 2016

Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

PR 100

PR Social Media Media Blogger 100

Hubspot

AUGUST 28, 2017

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. 12 Free Social Media and Brand Monitoring Tools to Try. 2) Social Mention.

Social Media 78

Social Media Tools Media Brand Identity 78

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Chris Koch

NOVEMBER 12, 2010

PR creates a communications campaign with press releases, calling and emailing influencers, etc. Examples of how you do this are: Make them visible on social networks. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Get them twittering. Gatekeeper. Encourage them to blog.

PR 100

PR Peer-to-peer Press Public Relations 100

PureB2B

SEPTEMBER 10, 2019

Put on the Press Hat. Social networks can also provide interesting observations about the state of affairs for customer accounts. While posting on Facebook, LinkedIn, or Twitter about their daily lives, social networks could also be allowing marketers to peek into what types of content appeal most to potential customers.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. 210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles). Here are 10 lessons on Walmart’s social media strategy for every business. LISTEN TO THE DATA: WalmartLabs uses such spikes in social network chatter to predict demand for out-of-the-ordinary products.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Facebook still reigns as the most popular social media network with 79% of internet users in the US logging on the site. ( 91% of social media users access social channels through mobile. (

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Biznology

APRIL 22, 2015

LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. Both social channels offer ways to reach your target audience with paid and free models. Blending a combination of both paid and free posts is a great way to gain exposure on each social network. Like this post?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Webbiquity

FEBRUARY 5, 2016

With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. It is also helpful for streamlining your social media content production. You may also see your press releases sent to some of their 3-million monthly visitors. There are 300+ apps that are compatible with the Pocket system.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

KoMarketing Associates

JUNE 18, 2015

Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. I prefer sending press releases or supporting text as attachments rather than copying/pasting the details right into the message.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business. Photo Source.

Generation 100

Generation Peer-to-peer Business Social Networks 100

PureB2B

SEPTEMBER 10, 2019

Put on the Press Hat. Social networks can also provide interesting observations about the state of affairs for customer accounts. While posting on Facebook, LinkedIn, or Twitter about their daily lives, social networks could also be allowing marketers to peek into what types of content appeal most to potential customers.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. 120 native social/visual posts, each promoted on three social networks. But first, let’s pause for a picture of a dog eyeing a slice of pizza. But you c ould !).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Don’t limit yourself to the top five social networks either. You’d be surprised by how many different networks there are to leverage.

Social Media 52

Social Media Work Management Marketing Management Class 52

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. — The Associated Press (@AP) October 29, 2019.

Social Media 121

Social Media Effectiveness Media Ethics 121

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions!

Social Media 100

Social Media Media PR Digg 100

Contently

SEPTEMBER 8, 2016

Although, in the company’s press announcement, Facebook made a note that it “looked into these claims and found no evidence of systematic bias.” Facebook wants to distance itself from the bad press by handing over more responsibility to its algorithm. ” Now, an algorithm dictates news curation instead. .”

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Webbiquity

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Biznology

DECEMBER 30, 2015

Why would I want to be on Twitter? I hear these objections all the time when speaking to top executives about social media. I hear these objections all the time when speaking to top executives about social media. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Webbiquity

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide.

SEO 100

SEO Enterprise Management Digg Press 100

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Social Media 101

Social Media Advertising Channels Copywriting Media 101