B2B Marketing Traction

AUGUST 31, 2011

You push out news about you and your company using online press releases that have keyword rich links back to your site. You optimize your RSS feed. Traffic soars. You post relevant documents, images, videos on content-sharing sites. All that activity, content, conversation point back to your website and blog. Life is good!

Social Media 100

Social Media Online Marketing Social Marketing Media 100

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. An RSS feed gave the team something to review each morning.     Modified press release strategy for blogger coverage. Shifted release time from 8 a.m.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Buzz Marketing for Technology

JUNE 27, 2008

There are no doubts about the fact that Google Reader is the best browser based RSS reader available. It has some excellent features and helps you to easily deal with a large number of RSS feeds. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. Comments RSS.

Google 100

Google RSS Tips Product 100

The Point

NOVEMBER 28, 2011

It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Here then are a few lessons learned to help your e-newsletter succeed and prosper: 1. Make it look good.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

PureB2B

DECEMBER 12, 2016

Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Press Releases.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Press Releases.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

BenchmarkONE

MARCH 23, 2022

Make a plan for staying up to speed with platform changes, whether that means adding this type of research to an existing team member’s role or setting up an RSS feed so you’re notified right away and can do research on your own. Onboarding is crucial, but it often gets pushed aside for more pressing matters. Ask for help!

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Drive website traffic. you know that producing new content that is engaging and entertaining is critical to generating increased web traffic and conversions. Remember, it's nota true podcast unless it's accessible via RSS.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Convince & Convert

FEBRUARY 26, 2013

Your website traffic comes from other websites. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Keep the noise level down. In fact, silence is golden. This is your lobby.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Hubspot

MAY 18, 2015

Then, during an internal project in which we analyzed the effect of publishing volume to traffic, it hit me: We concentrated our analysis on the immediate traffic a blog post enjoys. That’s traffic through email subscribers, RSS feeds, and social shares because the half-life for those sources is incredibly brief.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Vidyard

JANUARY 7, 2015

But that can wait – for now, it’s time to… 9:15am – Publish today’s blog post You’ve read it over twelve times, checked every link, and now it’s time to press play on today’s post. No going back now – your readers need their content!

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Transcripts easily provide quotes for use in press releases and other marketing materials. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Buzz Marketing for Technology

JUNE 27, 2008

Press Releases. Press Clippings. As part of a study of an executive recruiting firm conducted over a five-year period, the researchers were able to analyze ten months of the firm's e-mail traffic. Executive Education. Corporate Connection. About MIT Sloan. Newsroom. << << Newsroom Home. Expertise Guide.

Product 100

Product Peer-to-peer RSS Press 100

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. Content marketing is not advertising and it is not a press release. I would start with trying your best to build a steady and growing source of inbound, organic search traffic. Starting with a new one means you have to build it from scratch.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.).

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Content that can be optimized includes everything you’re publishing digitally, such as: B2B Press Releases.

Public Relations 48

Public Relations Tips B2B RSS 48

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All I can say is WOW! In the video below, Holly explains their process.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. How do you drive more traffic?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. 5) Promote on Your 'About Us' Page and Press Room Pages. An indirect way to boost subscribers is to drive more traffic to your blog.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Use video testimonials and/or interview your customers and convert them into podcasts.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

AUGUST 5, 2010

Data shows the more of these pages you have on your website, the more traffic, and inbound links and leads you're likely to attract. I like to think in terms of "news release" vs. "press release" even though the terms today are virtually interchangeable. You'll likely want the RSS module on a page called, "News" or "Newsroom."

SEO 28

SEO Web 2.0 RSS Press 28

The Effective Marketer

JUNE 13, 2009

You can follow any responses to this entry through the RSS 2.0 If we don’t capture any information about the person who downloaded the whitepaper but see a huge increase in traffic to the website and directly to that WP, we could assume (everything else being equal) that the WP generated the spike. So I am glad I discovered you.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

NOVEMBER 16, 2009

Leave a Comment Previous post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake Next post: The 6 essential rules of a website redesign – Ignore them at your peril FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Most people get writer’s block or their brains freeze up while staring at a blank screen. How do you overcome this challenge?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

DECEMBER 16, 2011

Consistently posting will help you grow your LinkedIn reach, as well as regularly get traffic to your website from LinkedIn. Add your blog RSS to your page to auto-populate your blog's content. Do you want your blog articles to be automatically posted to your company page to help send traffic to your website? Thought so!

Linkedin 28

Linkedin Paid Search Agency Optimization Companies 28

Online Marketing Institute

JANUARY 4, 2011

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month).

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60