BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. They present social proof that gives potential customers buying confidence. Brand Storytelling with Animation. Embrace Video. Source: Neil Patel ). Source: Wyzowl ).

Design 127

Design B2B Case Study Case Studies 127

Leadspace

NOVEMBER 13, 2015

Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today.

B2B Marketing 48

B2B Marketing Planning B2B Hubspot 48

Heinz Marketing

DECEMBER 20, 2023

I often emphasize the importance of storytelling and effective communication in gaining and maintaining this buy-in. Present the chosen framework as part of a compelling narrative that aligns with the team’s goals and values. Change Management Considerations: Both frameworks require buy-in from the team.

Work Management 78

Work Management Storytelling Training Planning 78

Sales Engine

AUGUST 20, 2015

When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it. JASON MYERS: How do you define storytelling? What’s the point of being a good storyteller?)

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 93

Marketing AI Advertising Agencies Planning Broadcasting 93

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. For us, the weekend is filled with workshops for intensive learning around a specific agenda. We paired people into cross-functional groups, and each team had to present on a particular use case.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. We run a “hero workshop” to align the team on the key persona characteristics and messaging. presentations, demos, videos, mockups, microsites, etc.). What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Buffer

DECEMBER 3, 2020

How to avoid tone-deaf marketing in uncertain times This post is part of the #BufferBrandSpotlight, a Buffer social media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Who are you?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Content Standard

JULY 28, 2016

Some started doing content strategy workshops that followed the same agenda ours did, and some copied our websites and marketing. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. The stunning surroundings and impressive amenities at the Phoenician in Scottsdale, Arizona, are just the icing on the cake.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Contently

MARCH 13, 2020

Infectious disease epidemiologists agree that the biggest threat the coronavirus presents is an overwhelmed healthcare system, as Italy is facing. No matter what’s going on around us, education, entertainment, and storytelling will remain the way we stay connected to each other. What knowledge do you hold that you can share?

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

ClearVoice

JANUARY 4, 2019

Description: 45+ sessions and workshops with practical takeaways on the digital economy. The conference will cover email marketing, storytelling, and relationship building through your content. The 2018 track included everything from coding to experimental storytelling to virtual reality, and 2019 is sure to be a hit.

Conference 106

Conference Creativity Startups Network Marketing 106

Integrated B2B

SEPTEMBER 10, 2018

You should refer back to your strategic narrative every time you create, for example, a new sales presentation, conference speech, marketing campaign or similar. Here’s a quick list to keep in mind: It tells the company’s story with great clarity and storytelling ‘magic’. Then get down to the details after the workshop.

Paid Search Agency 45

Paid Search Agency Companies Advertising Agencies B2B 45

Integrated B2B

NOVEMBER 11, 2019

The program offered a mix of lectures, workshops, and fun activities like wine tastings and treasure hunts. Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Experiential learning.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

Contently

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

Sprout Social

SEPTEMBER 2, 2022

Google Digital Garage free webinars, workshops and live trainings. When you use a tool like Sprout Social , reports are presentation-ready. But if you don’t, you need to know how to collect and present data in a time-efficient and digestible way. She also has a paid Reels storytelling course that goes more in depth.

Social Media 118

Social Media Training Course Resources 118

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. For us, the weekend is filled with workshops for intensive learning around a specific agenda. We paired people into cross-functional groups, and each team had to present on a particular use case.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Convince & Convert

FEBRUARY 2, 2015

Through workshops, visual storytelling, and information design, he helps everyone from marketing to sales to customer care anchor themselves around strategically managing the customer experience. Carlos recognizes that being up front about the challenges that transitioning into content marketing presents goes a long way.

Paid Search Agency 143

Paid Search Agency Content Marketing Companies Verticals 143

B2BMarketing.net

NOVEMBER 6, 2023

Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. Workshop: ABM in the context of an account-based growth strategy Joanna Moss from Salesforce and Bev Burgess led this exciting session by examining why an account-based growth strategy is imperative to businesses.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Integrated B2B

APRIL 19, 2020

In many cases, a more structured information-gathering, data analysis, and discussion process is required, which is likely to involve more workshops. First and foremost, it provides a consistent way of presenting the value your company offers. Find out more about our strategic storytelling services.

Work Management 52

Work Management Marketing Management B2B Sales Differentiation 52

Integrated B2B

APRIL 19, 2020

In many cases, a more structured information-gathering and discussion process is required, which is likely to involve more workshops. Following the initial workshop, I deconstructed their input into the relevant sections of the model, arriving at something like this: An example of how a value proposition workshop can be summarized.

Work Management 52

Work Management Marketing Management B2B Sales Differentiation 52

Brandpoint

JUNE 27, 2019

Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear from other professionals in the industry and learn about what other companies are doing in the world of PR and Marketing. Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.”

Storytelling 97

Storytelling SERP Public Relations PR 97

Vision Edge Marketing

JANUARY 9, 2020

We highly recommend using this approach in a workshop-style environment, ideally with an objective third-party facilitator. Incorporate it into your company presentations and content. If you’re new to creating message maps and counter messaging, here are five steps to get you started. Key Messages.

Paid Search Agency 141

Paid Search Agency Deliverability Touchpoints Advertising Agencies 141

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Not only does Talk Triggers address a crucially important topic, Jay and Daniel present a model that can teach and inspire the next generation of authors as well.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Canadian Marketing Association

MARCH 31, 2016

Our presenter introduced the case with a definition of insight – "the capacity to gain an accurate and deep intuitive understanding of a person or thing " and explained that ultimately we are trying to stay relevant to our customers throughout their lifecycle. I look forward to participating in the next CMA workshop on analytics.

Research 48

Research B2B Marketing Campaigns B2B 48

ClearVoice

APRIL 23, 2020

Top content writers understand the target audience they’re writing for, have strong research skills and love to incorporate storytelling into their pieces to captivate their audiences, according to SEMRush. Sign up for a workshop. Learn what they are presenting to the world without the filter of a writer and editor.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Its high production quality paired with authentic storytelling makes the Reel a standout, but it’s also a great way to feature current students to prospective students who are still deciding where to continue their education.

Branding 118

Branding Brand Identity Advertising Agencies B2B Thought Leadership 118

Hubspot

FEBRUARY 22, 2017

Be a ruthless editor and discard anything that distracts from presenting your best argument. 4) You "save" your best material for the presentation. Storytelling is a foolproof cure. It's not difficult to incorporate some basic storytelling techniques into your RFP responses. This is why so many proposals sound the same.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

GreenRope

DECEMBER 9, 2021

A specific type of educational content that uses the power of storytelling, this type of video helps you present your brand, product, or service in a way that sticks with the viewers long after watching. Webinars are events, workshops, seminars, or classroom lectures hosted online, often live, using webinar software.

Video Marketing 52

Video Marketing Effectiveness Campaigns Planning 52

BDB

AUGUST 19, 2022

With the aim of bringing our new brand narrative to life and embedding it into our organisational culture, we hosted a full day, strategic workshop with the whole team to collectively brainstorm new ways to transform our brand and put impact at the heart of the employee experience. Co-creating success.

Marketing & Strategy 26

Marketing & Strategy Business Storytelling Case Study 26

Marketing Insider Group

JANUARY 6, 2020

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Kapost

MARCH 10, 2017

They even have a University Day before the conference with workshops, demos, and presentations. Professionals and industry speakers plus over 80 sessions and workshops on a variety of content-related topics ranging from integration, measurement, and new trends make it kind of a big deal. Marketing visionaries.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Buzz Marketing for Technology

JUNE 27, 2008

Digital Storytelling 2.0. Attend emerging technology presentation. 10 Keys to Effective Professional Development. 15 Minutes. 21st Century Cartography. Cool New Tool Duel. Global One Room Schoolhouse. Governors State University. One Hour PowerPoint. Social Bookmarking. Social Networking. Best Practice. Visual Literacy. 15 Minutes.

Wiki 100

Wiki Web 2.0 Storytelling Class 100

Ambal's Amusings

SEPTEMBER 1, 2009

From our inception, we have been focused on bringing quality original content and inspiring multimedia storytelling to the online audience in support of marketing communications, public education and public awareness initiatives. Each presentation will be short, dynamic and to the point. When products (i.e. Flash) and services (i.e.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Content Standard

JANUARY 20, 2017

“Storytelling is the most natural form of communication,” said Robert McKee, a writing lecturer, in a 2015 interview. That’s why, as McKee teaches, storytelling can lead to a marketing transformation. Storytelling can seem a bit scary because you’re a marketer , not Kurt Vonnegut. Why Story Matters.

Email Marketing 40

Email Marketing CMS Development Storytelling Paid Search Agency 40