Paul Gillin

JUNE 26, 2014

Gallup is a first-class research organization and its methodology was no doubt rock solid, but even Gallup admits that “question wording and practical difficulties in conducting surveys can introduce error and bias.”

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

OCTOBER 11, 2012

The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. Here are a couple from the Sales Best Practices group: Eat that Frog! Rewrite the message for the network you’re using and the people you’re hoping to reach. Think of the context, too. Avoid Repetition.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

AUGUST 20, 2013

Many salespeople see no upside in sharing information, which is a practice which is essential to building social capital. Whispered tips from insiders and competitive intelligence can make the difference between closing the deal or losing it. They’re short-term thinkers.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JUNE 18, 2013

On a practical level, they also have different length limitations. Even though there are tools that make it possible to post the same message across multiple social networks simultaneously, I urge you not to use them in that manner. Each social network has a different culture and style. Speak in the language of the community.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 16, 2012

Best practices are recognized through online nomination and voting in which people recognize the accomplishments of their peers. Half-day sessions built in lunch gatherings so that employees would network with each other. Informal networking is important, Liew said, and don’t start the session with lunch.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

AUGUST 19, 2011

Wright patiently explained that the practice was standard operating procedure for cash customers in the hospitality industry and that the charges were routinely reversed within a few hours. Another complained that the hotel wouldn’t let him cancel a reservation.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. I bookmark many of its summaries for later use and frequently tweet two or three items out of an issue. I downloaded and read most of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JULY 14, 2010

A couple of months earlier, I had tweeted frustration about my credit card company’s practice of suspending accounts over unspecified security concerns. It would have been better off not using the tools in the first place. This wasn’t my first brush with Twitter dysfunction.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

OCTOBER 7, 2010

Conversation monitoring is good business practice. A customer’s Twitter handle and tweet stream should also be monitored to look for opportunities or signs of dissatisfaction. It’s incumbent on all companies these days to track comments from customers that might indicate an opportunity or a problem. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 9, 2011

Sharing best practices in an organization of that kind has traditionally been all but impossible, but Texas Health is pulling its resources together with often remarkable results. The employee-focused social network is changing the way the business operates.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

AUGUST 20, 2010

At the very least, they're good practice for the firing line of a real job interview. My goal was to learn, and possibly to make an acquaintance that could prove fruitful in later years. I’ve always advised young career-seekers to get as many informational interviews as they can.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

MARCH 10, 2011

Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&# Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups. And they’re busy. It has 532 responses.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

AUGUST 4, 2011

Now that we’ve looked at examples of Facebook best practices, what can we learn from them? Check out its impressive recruitment site , which lists the many social channels it uses. Other notable careers pages on Facebook include Shell , Hilton and Abbott Laboratories. Here are some of my takeaways: Have fun.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 24, 2010

Blogging Best Practices. Blogs that are hosted or run by Oracle should focus on topics that are related to Oracle’s business. Take care to avoid subject areas that are likely to be controversial, such as politics and religion.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Blogging Best Practices. Blogs that are hosted or run by Oracle should focus on topics that are related to Oracle’s business. Take care to avoid subject areas that are likely to be controversial, such as politics and religion.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 29, 2012

The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world. “When I asked if there was a change in design, they denied it at first.”. In fact, Shah’s suspicions were correct.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 24, 2013

In it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. In addition to statistics like these, Lewis offers practical advice buttressed by concrete examples. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JANUARY 17, 2012

Taylor, whose new book is Practically Radical , asserted that in this age of commoditization, “The only way to stand out from the crowd is to stand for something special. Get employees involved on a volunteer basis and make sure their ideas count. Winning organizations today stand for new ideas,” he said.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

NOVEMBER 8, 2011

That’s called responsiveness, and it’s always been a good business practice. Southwest Airlines and Dell Computer encourage customers to lodge complaints on their company Facebook pages and address nearly every one. Today’s it’s life or death.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

FEBRUARY 2, 2012

The section on selling to pain rather than opportunity is right on the mark as is the persuasive case McDade makes against “appointment setting,” a practice that focuses sales resources on meeting with people who have a lot of time on their hands.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JUNE 24, 2010

The only reason we make these investments is that these practices are established and businesses are accustomed to them. In order to understand the true value of these new tools, you need to have a baseline for comparing them to past practices. Of course not. Sidebar – Valuing Twitter Followers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 26, 2013

I’m a purist at heart, but I’m also practical, and I don’t want to see a scenario in which only the purists attend games. Purists may argue that time limits undermine one of the distinctive characteristics of baseball, which is that it isn’t played by a clock.

Allocation 50

Allocation Wikipedia Lead Scoring Lead Ranking 50

Paul Gillin

NOVEMBER 28, 2011

Experimentation unearths ideas that have practical applications. CIOs should not only accept this fact but embrace it. Anyone who has children knows that playing is one of the most effective learning techniques humans have. In the early days of the Web, people “surfed.”

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

OCTOBER 10, 2012

A lot of professional videographers have developed the skills they need for fast and high-quality online production and people are learning some basic best practices: Have a story to tell and a script to work from. Now the technology to make good quality video has become affordable to nearly everyone. Keep it brief. Keep the pace brisk.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

SEPTEMBER 15, 2011

Monitoring is a solid practice that can keep you in touch with the topics and brands people are discussing online. Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 15, 2014

Last week David Spark launched an ebook that provides important updates on the social media practices that many of us have long taken for granted – but perhaps shouldn’t any more. He also tweaks the practice of content curation if it’s done simply to build one’s social profile on the back of others’ work.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 12, 2011

This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value. The authors practice what they preach, though. By that metric, pages 157-168 of Content Rules are worth the cover price alone. I thought I was pretty savvy about creating content, but authors C.C.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

OCTOBER 31, 2011

This can allude to the democratization of health care, where the practice of health care is altered because of the technology. Another example is that we have changed the way we consume media because of the iPhone and iPad, and this has altered fundamentally the media industry. A third example is Watson in a health care context.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

JANUARY 4, 2012

Paine’s practical and time-tested advice is a welcome relief to a Klout -obsessed world that seems more taken with fans and followers than with business results. The final two chapters look at measurement tactics for nonprofits and educational institutions, two clients with which Paine has extensive experience. I highly recommend it.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

OCTOBER 31, 2011

Natural language processing has improved a lot, machine vision hasn’t and technologies like judgment and practical sense really haven’t gone anywhere. The mid-skill decline is very real. Development is very uneven. People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident.

Enterprise Management 50

Enterprise Management Training Work Management Education 50

Paul Gillin

MARCH 9, 2012

When you consider that P&G has nearly 130,000 employees spread across the world and marketing practices that have made it an icon of excellence for a century, that’s no small achievement. New Measures of Success. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50