Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears is not a CDP. In your inbox.

Enterprise Management 107

Enterprise Management Lead Ranking Trends Campaigns 107

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. Optimizing assets for different platforms.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. This fragmentation will only create inefficiencies and hinder effective customer engagement.

CMS Development 116

CMS Development Allocation Budget Programs Business 116

Martech

OCTOBER 6, 2023

However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact. Marketing operations: The hidden superpower While often overlooked, marketing operations (MOps) teams hold vital expertise in proving marketing ROI.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Martech

APRIL 12, 2024

Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities. One of the primary benefits of a programmatic approach in marketing operations is maintaining a consistent brand voice and message across all channels.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Cost 110

Cost Advertisements Advertising Automation 110

DivvyHQ

AUGUST 30, 2023

While we’ve invested a great deal of blood, sweat, and tears over the last 12 years to make DivvyHQ the best content operations platform, we recognize it isn’t for everyone. If you’re curious about our platform but not sure if it’s right for you, we get it.

Content Marketing 85

Content Marketing Planning Content Enterprise Management 85

DivvyHQ

SEPTEMBER 13, 2023

Find out how to make the most of your meetings and turn planning into action - from setting goals and agendas to ensuring visibility and accountability - with the help of Divvy’s content operations platform.

Campaigns 90

Campaigns Multi-Channel Planning Advertising Channels 90

Martech

APRIL 24, 2024

This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. Aligning martech with marketing processes Platforms are likely to be underused when marketing technology isn’t integrated with marketing processes. Who owns the platform (i.e.,

Process 84

Process Top of Funnel Work Management Marketing Management 84

DivvyHQ

JUNE 28, 2023

Are you looking for the perfect content operations platform to help your team stay organized and in-sync? Check out our latest article to learn about the 13 most-crucial features you should look for so you don't waste time or money on the wrong platform.

Marketing Management 84

Marketing Management Software Content Features 84

Martech

APRIL 23, 2024

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2. Dig deeper: 4 steps to take before hitting go on your new martech platform Email: Business email address Sign up now Processing.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Martech

NOVEMBER 13, 2023

In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like. Feedback loops go beyond simpler reporting and give you information that you (or your automated platforms) can use, often in real time. Experimentation Part of improving means continually asking questions.

Planning 116

Planning Work Management Act-On Organic Leads 116

DivvyHQ

OCTOBER 27, 2023

But it takes more than just a good content project management platform to get your operation running smoothly. Does your content team struggle to maintain focus and deliver quality content amidst the chaos of content marketing? We know the feeling. That's why we built Divvy.

Content 80

Content Process Marketing Strategy Marketing & Strategy 80

Seismic

MARCH 12, 2024

This repository, facilitated by Seismic’s platform, acts as the definitive source of truth, minimizing confusion and ensuring that teams can readily access the latest and most accurate information. Teams have access to cutting-edge learning resources, ensuring they remain at the forefront of industry and organizational knowledge.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

FEBRUARY 28, 2024

Built as a native application on the Snowflake data cloud, Samooha operates on data in the data warehouse with no data migration necessary. Snowflake acquired Samooha in December 2023 — a start-up designed to make data clean room functionality accessible to marketers without support from data scientists.

Paid Search Agency 110

Paid Search Agency Advertisements Advertising Trends 110

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. Units in the BrightLine suite of ad products plug into Samsung’s user interface and smart TV operating system, complementing Samsung Ads’ existing inventory of in-stream, native and cross-platform ads.

Paid Search Agency 120

Paid Search Agency Ads Ad Exchange Advertisements 120

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. Many martech users may not benefit from using a given platform. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work.

Peer-to-peer 113

Peer-to-peer Paid Search Agency SMS Gartner 113

Martech

JANUARY 30, 2024

Some businesses ignore cyber threats, thinking they’re too insignificant or their operations are non-tech. One solution is implementing a Security-Operations-Center-as-a-Service strategy. The data is processed to optimize the operations, help make smarter decisions and run successful marketing campaigns. More technology.

Privacy 117

Privacy Ad Building Work Management Marketing Management 117

Martech

FEBRUARY 26, 2024

Google also addressed the claim by the Colorado Plaintiffs regarding its alleged unfair operation of SA360, stating it’s not obligated to engage with Microsoft on SA360 features. SA360 is a platform for managing large search marketing campaigns across multiple search engines. What is Search Ads 360? What the DOJ is saying. Next steps.

Paid Search Agency 110

Paid Search Agency Google Companies Mobile Advertising 110

Martech

SEPTEMBER 1, 2023

CDP Customer data platforms are critical and constantly changing, these people will make sure you’re always in the know. Marketing operations These are the MOps maestros, modelers and makers who make sure that the trains run on time, that data is actionable and that you have the programs you need. Get MarTech!

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 115

Martech

OCTOBER 10, 2023

The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Here are some other benefits: Improved efficiency. Increased transparency.

Customer Satisfaction 122

Customer Satisfaction Enterprise Management Work Management Multi-Channel 122

Martech

APRIL 18, 2024

Sharethrough is the first adtech partner to make GMP+ available to media buyers and publishers through its programmatic platform. HSBC Bank aligning green operations with portfolio. The company pledged its operations will be net zero by 2030, and its portfolio by 2050. GMP+] creates a win-win situation,” said Skinazi.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

JANUARY 31, 2024

The findings come from the “ 2024 Work Automation Index ” released this week by work automation platform Workato. Operations roles are at the forefront of automating processes. Business operations teams automated 27.7% More key findings. of all processes in 2023.

Marketing AI 121

Marketing AI Generation Automation Advertising Mediums 121

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s Otherwise, the Act will now constrain the activities of almost all online platforms operating within the E.U.

Service 131

Service Business Act-On Opt-out 131

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. ” “Can you recommend a platform for integrating various marketing tools? ” Theme No.

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

ATAK Interactive

OCTOBER 19, 2023

In this article, we'll explore the remarkable synergy between two leading platforms, HubSpot and PandaDoc. While each of these platforms excels in its own right, the integration of HubSpot and PandaDoc unleashes a new level of efficiency, enabling seamless cooperation and operation, enhancing the user experience, and boosting productivity.

Hubspot 78

Hubspot Features Efficiency Optimization 78

ClickDimensions

NOVEMBER 28, 2023

Inefficient Operations 3. Uninformed Decision-Making When critical information is scattered across various platforms, making informed decisions becomes challenging. Inefficient Operations Data silos breed inefficiency. It provides a unified view, breaking down silos and enabling smoother operations. Find out more here.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

DivvyHQ

APRIL 18, 2022

To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field.

Marketing Automation Services 118

Marketing Automation Services CMS Development Work Management Marketing Management 118

Martech

AUGUST 28, 2023

From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. If they offer a similar capability and disagree that your new platform is critical, stop and figure out how to get alignment. Determine what platform will manage the capability before you begin implementation.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

SmartBug Media

APRIL 12, 2024

This feature simplifies the tracking of cross-platform interactions, enhancing the ability to measure and optimize the customer journey across all touchpoints, thus driving more informed marketing decisions and improving campaign performance. It then suggests corrections, ensuring data uniformity and accuracy.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future.

Fulfillment 109

Fulfillment Ideal Customer Profiles Distribution Vendors 109

ATAK Interactive

DECEMBER 21, 2023

Salesforce and HubSpot are two widely used CRM platforms, each offering unique features to help businesses streamline their sales, marketing, and customer service operations. However, integrating these platforms can be fraught with challenges that can impede efficiency and data accuracy.

Hubspot 78

Hubspot Marketing Management CRM Efficiency 78

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. This compares to 54.5%

Paid Search Agency 127

Paid Search Agency Domain Gartner Barriers 127

ATAK Interactive

JULY 20, 2023

Efficient and streamlined operations are vital for businesses to succeed in today's competitive landscape. HubSpot Operations Hub is a comprehensive operations software platform designed to help businesses optimize and automate their internal processes.

Hubspot 78

Hubspot Ad Agencies Efficiency Software 78