Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. Should the DAM platform replace existing systems? Collaborate with your IT team in the software selection process to ensure you buy exactly what the business needs.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Vision Edge Marketing

OCTOBER 31, 2023

How do you decide which ones to pursue? This step requires you to derive insights from your data regarding customer demographics, needs, preferences, and buying criteria. [link] In the vast cosmos of business, growth shines like a distant star, beckoning companies toward success and prosperity. This guiding light is segmentation.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Act-On

SEPTEMBER 24, 2023

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. Why we care. Dig deeper: Why we care about loyalty marketing Loyalty tactics.

Buy 110

Buy Brand Identity Branding Loyalty 110

Bionic

MARCH 11, 2024

Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. They want you to do all the work of buying ads through their platform (versus just sending an order).

Advertisements 86

Advertisements Advertising Work Management Order 86

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Convince & Convert

APRIL 25, 2024

Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data. Perhaps this current resurgent interest in gated content marks a turning point in how we conceive of value exchange in digital marketing. Users Don’t Hate the Gate Provactive subheader?

B2B 105

B2B Case Study Case Studies Content 105

Martech

APRIL 17, 2024

How do we recognize that we are at this turbocharging moment and prepare for it? The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. The answer is, sadly, not much. Use incremental innovation to create change.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions. In one respect, that is true – brands do not deal directly with creators but buy ad space instead.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Remember the last time you moved? They don’t have to. What is a data warehouse?

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Martech

NOVEMBER 1, 2023

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. Dig deeper: How to use HubSpot’s AI tools in your sales and marketing Clearbit has been available to HubSpot customers via the HubSpot App Marketplace since 2019.

Hubspot 121

Hubspot Buy B2B B2B Sales 121

Martech

MARCH 27, 2024

This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Martech

MARCH 8, 2024

How confident are you with your team’s readiness for change? Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? This collaborative approach fosters buy-in and promotes a culture of innovation. Can you also sustain those changes?

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

illumin

JANUARY 12, 2024

But Facebook ads can also be bought through a separate DSP or journey advertising platform, making it easier to include Meta ads as part of a larger, more holistic programmatic strategy. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. “We are excited to partner with Bombora.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. In fact, 43% of people use social media to research before buying. But they also have their pros and cons.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Only B2B

FEBRUARY 28, 2024

Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets. Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets. Wondering why people buy? Must Read: How to Collect B2B Intent Data?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Contently

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? For example, is the person looking to buy an item? Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? And relevance is fundamental to SEO success.

Intent 194

Intent Optimization Google SERP 194

Choozle

FEBRUARY 7, 2024

” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Overall, data collaboration in the industry will be paramount.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Build or buy?

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Contently

JANUARY 24, 2023

Instead, they’re using multiple channels throughout the buying journey and breaking down the walls between them. The consumer tests items and progresses one step further on the buying journey. Trend #2: TikTok and Instagram are the new platforms for search Google’s search dominance no longer stands unchallenged.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. How it works. Using their linked Prime accounts, consumers can buy products without entering card details. Shoppers in the U.S. Why we care. Increased transaction fees.

Advertising Agencies 110

Advertising Agencies Amazon Advertisements Advertising 110

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. So why are most marketers so stuck — and how can we get unstuck?

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Optinmonster

APRIL 8, 2024

Want to learn how to create high-converting product pages to drive more sales? Are you struggling to get more traffic and conversions on your product pages? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Digilant

FEBRUARY 2, 2024

Wesley Farris, VP of Platform Partnerships at Digilant, attended the conference and recently sat down with us to provide his key takeaways from the event. As key industry players prioritize ways to make media buying more direct, transparent, and higher quality, there’s a call to eliminate the number of parties involved in media buys.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. In fact, on Instagram Reels have the highest reach of all media types on the platform.

Buy 118

Buy Video Marketing Template Bandwidth 118

Valasys

APRIL 25, 2024

With artificial intelligence, it only takes a few seconds to get everything you need to know, such as the user’s buying behavior and preferences, by scrolling through the answer questions and searches. Have you experienced the suggestion thing on your social media platforms? But are you confident that you know everything about it?

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

B2B Digital Marketer

APRIL 25, 2024

As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. How digital sales rooms can enhance the B2B buyer experience. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Salesforce Marketing Cloud

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Here’s how. Conversion: When a lead is properly nurtured, they start buying from your brand and become a customer. It’s not quite as easy as it sounds, so we’re here to make it simpler.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Martech

FEBRUARY 29, 2024

Use only zero and first-party data This is critical — no buying email lists ever! Make sure to have an easy-to-find link to your data privacy policy that allows users to understand how their data will be collected and used and how they can opt out of it. Dig deeper: How to send more emails and grow your subscriber list 3.

Practices 113

Practices Ad Building Privacy Policies Deliverability 113

Scoop.it

APRIL 11, 2024

Webinars provide a platform for real-time interaction between your brand and its audience. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Launch Marketing

NOVEMBER 15, 2023

The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. Despite its recognized importance, video remains underutilized across various major social media platforms. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Utilizing AI and machine learning, these platforms and methods put the customer at the center of the action.

Marketing AI 98

Marketing AI Personalization Marketing Automation Services Enterprise Management 98

Martech

OCTOBER 30, 2023

Programmatic ad buying took personalization to the individual level and marketing emails became increasingly tailored to each recipient. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic.

Personalization 122

Personalization Practices Allocation Enterprise Management 122